CARRIE BERGMAN
Shawnee,KS
Summary
Strategic marketing executive with 15+ years of experience driving global brand growth, portfolio management, and revenue performance across consumer and B2B markets. Proven leader of multimillion-dollar portfolios ($30M–$200M+), with expertise in go-to-market strategy, digital marketing, and cross-functional leadership. Strong track record of building high-performing teams, optimizing large-scale marketing investments, and delivering measurable business growth in competitive and global environments.
Overview
14
14
years of professional experience
Work History
Director of Marketing
Weber, Inc.
Missouri
08.2024 - Current
- Serve as Director of Marketing at Weber Inc., leading enterprise marketing strategy across four product divisions while driving brand growth, customer engagement, and revenue-focused initiatives in partnership with executive and sales leadership teams.
- Spearheaded integrated digital marketing campaigns across SEO, SEM, email, and social media platforms, strengthening audience engagement, expanding digital visibility, and improving customer interaction across targeted commercial market segments and multi-channel initiatives.
- Directed a ~$4 million marketing investment portfolio and executed 12 Salesforce-driven initiatives supporting a ~$200 million business portfolio, improving customer targeting, strengthening commercial coordination, and advancing strategic growth initiatives.
Global Strategic Marketing Director
AgroFresh
Shawnee , KS
08.2022 - Current
- Serve as Global Strategic Marketing Director at AgroFresh, leading global portfolio strategy for an approximately $200 million business while driving international market expansion, commercial growth, and enterprise alignment across strategic product categories and regional markets.
- Executed data-driven growth and customer engagement initiatives that strengthened market positioning, enhanced customer loyalty, improved commercial adoption, and increased brand visibility across key international markets and strategic business channels.
- Directed post-acquisition integration and cross-functional alignment initiatives, optimizing portfolio transitions, supporting operational scalability, and strengthening organizational efficiency, business continuity, and long-term enterprise growth capabilities across global operations.
Senior Director of Marketing
PBI-Gordon Corporation
Shawneec, KS
09.2014 - 04.2022
- Served as Senior Director of Marketing at PBI-Gordon Corporation, directing enterprise marketing and communications strategy for a $160M portfolio while strengthening brand visibility, customer engagement, and alignment across multiple commercial channels and business segments.
- Led long-range commercial planning and go-to-market strategy initiatives, restructuring enterprise growth roadmaps, improving execution discipline, and aligning marketing operations with profitability, product strategy, and sustained business performance objectives.
- Built and led high-performing marketing and business development teams while establishing a $60M innovation pipeline, expanding international partnerships, and driving initiatives that improved profitability, market expansion, and long-term enterprise growth.
Marketing Manager, Consumer Category
PBI-Gordon Corporation
Shawnee, KS
09.2012 - 09.2014
- Served as Marketing Manager, Consumer Category at PBI-Gordon Corporation, directing integrated marketing initiatives for a $30M portfolio while driving customer acquisition, retail performance, and sustained growth across consumer product segments and strategic commercial channels.
- Executed targeted growth strategies that increased Farm & Ranch channel performance by 10%, expanding retail reach, strengthening key account penetration, and improving market competitiveness through focused commercial execution and customer engagement initiatives.
- Developed demand planning and opportunity assessment frameworks while optimizing a major retail account through cross-functional alignment, improving execution speed, enhancing sales-marketing coordination, and strengthening overall operational and commercial performance.
Education
MBA - Business Administration
Drury University
01-2000
Bachelor of Science - Communications, Marketing & General Business
Southwest Missouri State University
01-1992
Skills
- Brand Strategy
- Market Insights
- Marketing Strategy
- Product Management
- Portfolio Management
- Go-To-Market Strategy
- Revenue Growth
- Digital Marketing
- Team Leadership
- P&L Management
- Budget Management
- Cross-Functional Leadership
Accomplishments
- Two Grand Achiever Awards
- Executive High Performer Recognition
Timeline
Director of Marketing
Weber, Inc.
08.2024 - Current
Global Strategic Marketing Director
AgroFresh
08.2022 - Current
Senior Director of Marketing
PBI-Gordon Corporation
09.2014 - 04.2022
Marketing Manager, Consumer Category
PBI-Gordon Corporation
09.2012 - 09.2014
MBA - Business Administration
Drury University
Bachelor of Science - Communications, Marketing & General Business
Southwest Missouri State University