Mateo Duran
Toronto,ON
Summary
Marketing and sales leader with over 8 years of experience driving growth in Canada and Latin America. Skilled in leading teams, media buying, digital marketing, and e-commerce. Proven success in boosting brand presence, managing campaigns, and achieving strong sales results. Bilingual in English and Spanish.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Sales Leader & Digital Marketing Specialist
Nharo African Arts and Crafts Inc.
Etobicoke, Canada
10.2022 - Current
- Managed Shopify website, optimizing product listings, SEO, shipping, and invoicing processes.
- Executed live sales streams on social platforms, generating average revenue of $8,000 per event.
- Coordinated logistics for Canadian and U.S. trade shows, overseeing booth setup and inventory.
- Drove direct sales of $100,000 USD on average per event through effective client relationship management.
- Led social media content strategy across Instagram and TikTok to increase brand engagement.
Marketing & Web Specialist (Contract)
Brascon Inc.
Mississauga, Canada
06.2023 - 09.2023
- Designed and launched a new corporate website, improving visual branding.
- Captured and edited product imagery using Adobe Photoshop & Illustrator.
- Contributed to UI design for enhanced web user experience.
Marketing Coordinator
Cooperative University of Colombia
Medellín, Colombia
10.2018 - 04.2022
- Developed integrated marketing plans to increase student enrollment and awareness. Achieving 1,000 new students on average per year.
- Managed digital campaigns, email marketing (Mailchimp), and analytics reporting.
- Managed multiple projects with competing deadlines simultaneously on Trello.
- Led team meetings to align goals and share best practices among sales staff.
- Analyzed campaign performance data on HubSpot and Google Analytics to refine future marketing efforts.
Marketing Coordinator
La Gran Colombia University
Armenia, Colombia
03.2017 - 09.2018
- Led content creation and social media growth strategies.
- Coordinated sales strategies with marketing to boost brand awareness.
- Implemented CRM tools (Mailchimp) to streamline communication and track progress.
- Led sales team to achieve targets and improve performance.
Advertising Coordinator
Actividad Creativa (Advertising Agency)
Medellín, Colombia
01.2015 - 08.2016
- Developed media buying strategies to optimize advertising budgets and reach target audiences.
- Collaborated with creative teams to ensure alignment on campaign messaging and visuals.
- Managed relationships with media vendors to negotiate rates and secure placements.
- Managed client relationships to ensure satisfaction and retention.
Education
Post-Graduate Diploma - Marketing Management - Digital Media
Lambton College
Toronto, ON05-2024
Post-Graduate Diploma - Marketing
EAFIT University
Medellín, Colombia01.2014
Bachelor’s Degree - Advertising
Pontifical Bolivarian University
Medellín, Colombia01.2013
Skills
- Digital Marketing Strategy
- Social Media Management
- SEO
- Google Analytics
- Email Marketing
- Shopify
- Adobe Creative Suite
- Google Ads
- HubSpot
- Project management
- Media buying
Certification
- Google Ads Measurement Certification (Google)
- Advance Google Analytics (Google)
- Email Marketing Certified (HubSpot)
Languages
Spanish
Native/ Bilingual
Timeline
Marketing & Web Specialist (Contract)
Brascon Inc.
06.2023 - 09.2023
Sales Leader & Digital Marketing Specialist
Nharo African Arts and Crafts Inc.
10.2022 - Current
Marketing Coordinator
Cooperative University of Colombia
10.2018 - 04.2022
Marketing Coordinator
La Gran Colombia University
03.2017 - 09.2018
Advertising Coordinator
Actividad Creativa (Advertising Agency)
01.2015 - 08.2016
Post-Graduate Diploma - Marketing Management - Digital Media
Lambton College
Post-Graduate Diploma - Marketing
EAFIT University
Bachelor’s Degree - Advertising
Pontifical Bolivarian University
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