Subbu Nair
Hamilton,Canada
Summary
I am excited to apply to the role of the Marketing Manager, bringing over 12 years of experience in the marketing strategy, gained from working at both established companies and a fast-paced digital marketing agency startup.
Developed marketing strategies and led successful campaigns in fast-paced environment, collaborating with cross-functional teams to achieve business goals. Skilled in market research, data analysis, and digital marketing, with strong communication and project management abilities. Seeking to transition into new field, leveraging transferable skills to drive success in diverse range of industries.
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Sr. Digital Marketing Specialist
Amplifon Canada
01.2021 - Current
- Managed the digital marketing portfolio for130 Amplifon Canada locations, driving online performance through SEO, SEM, native, content, and social media strategies managing an annual budget of $5m
- Played a key role in tripling business size in3 years by overseeing digital lead generation and brand visibility across online channels and certain offline channels
- Leading digital strategy as an individual contributor with a focus on social media, programmatic and native ad strategy currently driving $20m annual revenue
- Managing creative agency and other marketing support teams
- Overseeing M&A digital strategy and revenue planning
- Weekly and monthly reporting on key performance indicators – Cost per Appt, Conversion to sale $, ROI, LTV etc
- Leading digital campaign asset production based on annual marketing calendar
- Supporting CRM team with email campaign strategy and database management
- Participated in projects focused on creative deployment of pricing/promotion strategy
- Hands on experience with Google analytics, Adobe analytics, Tableau, BI
Part Time Instructor – Digital Marketing Specialist Program
Trios College
01.2022 - 01.2023
- Developed and delivered a comprehensive course outline for the Digital Marketing Specialist program (7-month course with15 hours of lectures per week), emphasizing a commitment to fostering high levels of student engagement
- Engaged students by covering essential topics, including web content, website development, SEO, Google Ads, social media, and web analytics
- Monitored the progress of over40 students throughout the year, actively checking in with those facing challenges and creating tailored content modules to support their learning
- Enhanced student retention of lecture material by creating informative guides and course materials, reinforcing their understanding and encouraging active participation
Sr. Marketing Strategist
Edkent Media
01.2016 - 01.2021
- As a vital early-stage employee, I played a key role in building the agency, focusing on digital marketing, client communication, and strategic marketing initiatives
- Embraced diverse responsibilities, including operations management, content writing, account management, and digital strategy, while also training colleagues across various departments
- Contributed significantly to the agency's growth over five years by developing and implementing effective marketing strategies for B2B and B2C clientele
- Managed end-to-end digital campaign execution across Canada and US markets, utilizing expertise in creative development, social media lead generation, and brand building
- Leveraged a strong background in website design, e-commerce, and conversion rate optimization (CRO) to optimize campaigns and create marketing materials
Sr. Account Manager
Times Television Network
01.2013 - 01.2015
- Served as a Sales Manager at “MOVIES NOW,” a prominent English movie TV channel under Bennett Coleman Corporation Limited (BCCL), India’s largest media conglomerate, driving over $2 million in revenue
- Managed key accounts, including Dell, Levis, IBM, Lenovo, and Nike, presenting tailored solutions directly to C-level executives and fostering strong client relationships
- Gained extensive knowledge of sales management and revenue acquisition through end-to-end sales processes, significantly enhancing expertise in collaborating with leading global brands
- Captured exclusive deals with advertisers by creating unique opportunities of brand placements alongside disruptive & engaging ad formats
Sr. Account Executive
India Today Magazine
01.2012 - 01.2013
- Managed advertising revenue for prestigious international publications such as Time magazine, Harvard Business Review, and Golf Digest India, along with Business Today, India’s leading business magazine
- Drove revenue growth by educating clients on advertising opportunities using relevant statistics and data, effectively acquiring new advertisers such as IBM, Toyota, and Accenture, showcasing expertise in engaging with high-profile accounts
- Worked with creative team on publication specific ad formats/ad creation aimed at maximizing brand recognition and engagement
Account Executive
Fever104 FM
01.2010 - 01.2012
- Worked as an Account Manager at a leading Indian radio station, part of the Virgin Group, specializing in ad sales and media planning
- Worked alongside creative team on radio productions
- Developed compelling copy for radio advertisements, effectively engaging audiences and driving sales growth through strategic messaging
Education
Post Graduate Certificate - Marketing Management
Seneca College
01.2016
B. Eng - Mechanical
Bangalore Institute of Technology
01.2010
Skills
- Over8 years’ experience in the digital marketing and campaign management in Canada
- 5 years’ experience in traditional media planning and buying – radio, TV and print
- In house marketing and marketing agency experience
- Extensive experience in account management and reporting
- Budget management and ROI management
- Email marketing experience
- Experienced in B2B and B2C marketing
- Familiar with conversion optimization and A/B testing measures
- Hands on experience with website design/development, ecommerce, SEO, SEM, social media,native and programmatic ads
- Experience in working closely with sales teams, call centre- supporting measures for improvements
- Excellent communication skills in both oral and written form
- Demonstrated ability to work independently and as a team leader
- Digital marketing strategy
- Content strategy development
- Competitor analysis
- Landing page design
- Search engine optimization
- Online reputation management
- Conversion rate optimization
- Multichannel marketing
- Team leadership
- Creative problem solving
- Detail-oriented
- Customer engagement
- Strategic planning
- Brand strategy
- Marketing strategies
- Stakeholder management
Languages
English
Native or Bilingual
Certification
- PPC Specialist Certificate – DigitalMarketer.
- YouTube Certified Program - YouTube.
- Google Ads Certification - Google.
- Google Analytics Individual Qualification (IQ) – Google.
Timeline
Part Time Instructor – Digital Marketing Specialist Program
Trios College
01.2022 - 01.2023
Sr. Digital Marketing Specialist
Amplifon Canada
01.2021 - Current
Sr. Marketing Strategist
Edkent Media
01.2016 - 01.2021
Sr. Account Manager
Times Television Network
01.2013 - 01.2015
Sr. Account Executive
India Today Magazine
01.2012 - 01.2013
Account Executive
Fever104 FM
01.2010 - 01.2012
B. Eng - Mechanical
Bangalore Institute of Technology
Post Graduate Certificate - Marketing Management
Seneca College
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