Martha Flower

Led media strategy for New Balance, Pinterest, Netflix, Celebrity Cruise and Royal Caribbean, managing cross-functional teams to deliver results-driven campaigns. Key Projects include;

• New Balance: Led New Balances 2025 media strategy for EMEA, covering 10 markets. Conducted a comprehensive EMEA audience research project, uncovering critical insights into customer values, category relevance and brand opportunities that have been used to steer the direction on the business. Additionally, implemented a strategy that aligned product, creative and brand resultings in a 27% increase in revenue YoY, equating to the strongest and fastest growing market globally.
• Celebrity Cruise: Conducted a multi-market research project that allowed us to identify growth audiences for the brand, create a challenger approach media strategy that saw an increase in awareness and sales for the brand.
• Netflix: Working across multiple titles for the brand, led media strategy for EMEA, producing award winning work.

• Understood, educated and presented to company and to clients.
• Led cross-functional teams to execute high-quality creative projects within tight deadlines.
• Oversaw technical production and implementation of online creatives.
• Enhanced brand identity by developing innovative and visually compelling design concepts.
• Oversaw production processes, ensuring timely delivery of high-quality final products while adhering to budget constraints.