Summary
Overview
Work History
Education
Skills
Accomplishments
References
Certification
Languages
References
Timeline
Generic
Sumit Jamwal

Sumit Jamwal

Abbotsford,BC

Summary

Marketing professional with 20 years of experience in developing and executing integrated marketing strategies that enhance visibility and drive revenue growth. Proven ability to lead teams and manage projects effectively, resulting in increased market share through tailored marketing approaches. Expertise in strategy, integrated marketing, business management and brand management, contributing to significant business growth for start-ups and established companies in Canada since 2022. Recognized for high productivity and efficient task completion, ensuring successful project outcomes through strong leadership and communication skills.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Strategy Director

Vasdev Design
Abbotsford, BC
02.2022 - Current
  • Vasdev Design – Strategy Director—Working with the agency and clients as a senior business strategist responsible for the overall growth of the company and its clients. Responsible for New Business Development and Client Management. Creating and implementing comprehensive marketing and communication plans for a wide range of clients.
  • Organic Mushrooms—Acting CMO/GM - Responsible for brand creation, marketing strategy, business growth through customer acquisition, and on-ground store launch. Helped launch the business across Canada with astute communication and marketing.
  • Livwell Collective Design and Renovation—Marketing Consultant— Led the brand relaunch and customer acquisition strategy, creating customer delight across all touchpoints. Created key messages and communication protocols for all stakeholders. Responsible for the management structuring and marketing of services across the Fraser Valley.
  • Abbey Road Restaurant and Taphouse—Restaurant Manager and marketing lead for the business. Created and launched multiple new services aimed at customer acquisition and satisfaction.
  • Polite Canada—Conceptualization, launch, and day-to-day management of the digital and social media platforms that celebrate the community-building spirit of Canadians.
  • Identified new markets and developed plans for entering them with tailored products.
  • Developed business strategies to increase market share and expand product offerings.
  • Formulated long-term plans for sustaining profitability while expanding operations into new markets.
  • Reviewed contracts between organizations and vendors to ensure compliance with terms of service agreements.
  • Provided ongoing support during product development cycles to ensure alignment with strategic goals.
  • Prepared presentations summarizing key points from research projects for senior executives.
  • Collaborated with cross-functional teams to ensure successful implementation of strategies across departments.

Senior Account Director

Adfactors PR
New Delhi, India
01.2021 - 02.2022
  • Company Overview: Asia's leading PR agency.
  • Grew the BFSI and Fintech vertical of Asia's leading PR agency.
  • Specialized in developing and managing client relationships, New Business Development, generating and liasioning with companies in Banking and Financial Services space.
  • Supported business growth of companies in Fintech/ start-up space.
  • Integrated communication plans to suit the business and marketing objectives of the companies, tailor-made as per the stakeholders’ expectations from the company.
  • Led the team with strategic advice and constant support.
  • Creating integrated communication strategies and attaining thought leadership for the senior management of businesses.
  • Aligning communication campaigns with business and marketing objectives of clients.
  • Developing and maintaining account plans and roadmap to effectively manage P&L through a combination of existing business and new client opportunities.
  • Asia's leading PR agency.
  • Implemented marketing campaigns across multiple channels including digital, print, radio, television.
  • Provided direction and guidance to account teams on client projects.
  • Created presentations that effectively communicated client messages to internal stakeholders as well as external audiences such as investors, media outlets.
  • Managed budgets for multiple accounts while meeting or exceeding performance objectives.

MD and CEO

Escape Route and Align Public Relations
Delhi, India
08.2015 - 12.2020
  • Company Overview: Founded a range of businesses spanning across Travel and Hospitality.
  • Escape Route – a travel company redefining experiences through trips and curated events.
  • Travelers café by Escape Route – Launched and operated two restaurants under the parent travel company specializing in food items inspires by different parts of India.
  • Escape Route events – worked with companies to manage their employee off-sites and special initiatives.
  • Align Public Relations – Launched and managed a company specializing in promoting travel and hospitality companies through public relations and integrated marketing and event support for all clients.
  • Cultivated relationships with external organizations to build partnerships that benefited both parties.
  • Monitored budgetary expenditures across multiple departments to ensure fiscal responsibility.
  • Collaborated with marketing teams on campaigns aimed at increasing brand visibility in target markets.
  • Negotiated contracts with vendors to secure competitive pricing for goods or services.
  • Represented the organization at conferences, events, and networking activities as needed.
  • Recruited, trained, mentored, and managed employees at all levels within the organization.
  • Created and maintained relationships with key stakeholders, including customers, suppliers, government agencies, and other industry partners.

Account Director

Adfactors PR
Mumbai, IN
01.2010 - 07.2015
  • Led and grew a BFSI practice team in the financial capital of India working with over a dozen marquee national and international clients like Bombay Stock Exchange, ICICI Securities, IndusInd Bank, Lakshmi Vilas Bank, Legatum Associates, Fidelity, ICICI Lombard among many other leading BFSI players.
  • Earned accolades for client management from various stakeholders.
  • Work included: Client management, PR campaign planning and delivery.
  • Inspiring and managing the agency team in the development and presentation of all client-facing materials.
  • Monitoring, projecting and providing innovative solutions to marketing issues and crises.
  • Team management and coordination.

Senior Account Manager

Zzebra PR
Mumbai and New Delhi, IN
06.2004 - 12.2009
  • Joined Zzebra PR as client servicing executive servicing clients across various domains like Lifestyle, Real Estate, FMCG, Sports, Travel and Hospitality.
  • Youngest member of team to handle responsibilities of branch office in the national capital of India -Delhi NCR after 2 years of joining company.
  • Responsibilities included client management support, media delivery, tracking and delivering on client growth plans across North India.

Education

Advanced Certificate - Digital Marketing

UpGrad And MICA
New Delhi
12.2021

Master of Science - Corporate Social Responsibility and Ethical Management

University of Applied Sciences Bfi Vien
Austria, Europe
04.2014

Skills

  • Business planning and management
  • Integrated marketing strategies
  • Communication skills
  • New business development
  • Brand growth and management
  • Digital and social media marketing
  • Content creation and dissemination
  • Advertising strategies
  • Public awareness initiatives
  • Stakeholder engagement
  • Event management
  • Strategic planning
  • Customer acquisition
  • Client management

Accomplishments

  • Honoured as the Top 20 Digital Creator in India in 2021.
  • Honoured as Top 30 under 30 PR professional in India in 2015.
  • Applauded by media for creating and managing successful business ventures in the Travel and Hospitality space.

References

References from clients available on request.

Certification

  • Serving it Right
  • BCLC Lotto

Languages

English
Professional

References

References available upon request.

Timeline

Strategy Director

Vasdev Design
02.2022 - Current

Senior Account Director

Adfactors PR
01.2021 - 02.2022

MD and CEO

Escape Route and Align Public Relations
08.2015 - 12.2020

Account Director

Adfactors PR
01.2010 - 07.2015

Senior Account Manager

Zzebra PR
06.2004 - 12.2009

Advanced Certificate - Digital Marketing

UpGrad And MICA

Master of Science - Corporate Social Responsibility and Ethical Management

University of Applied Sciences Bfi Vien

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Sumit Jamwal