Mallika Verma

A highly enthusiastic business professional; skilled in business development, sales, client accounting, strategic planning with a creative and collaborative bent of mind. A clear and dynamic communicator, experienced in making sales and marketing presentations to diverse audiences and negotiating agreements with channel partners and end customers. Adept at multitasking, active listener with strong interpersonal and analytical skills. Strong communication, presentation and storytelling skills. Recent graduate with excellent research, technical, and problem-solving skills. Detail-oriented and able to learn new concepts quickly.

• Business Development Executive, TDI, 05/01/22, Present, Develop and implement strategies to attract new B2B and B2C customers (Small Business clients), End to end ownership of sales cycles, from onboarding the customers to getting customer feedback when they join TDI, Analyzing ways to smoothen customer experience with TDI, Facilitating Team Trainings and Coaching, Streamlining and leading various Campaigns, Running Presentations on changes happening in the UW manual, Cross Sales, Coordinate with the team members to ensure quotas are being met and company standards are being applied, In depth product knowledge to handle objections and difficult conversations, Monitoring CSAT score
• Business Development/Communications Manager, Navigate/Innovacorp, 05/01/21, 05/01/22, Providing quality control and brand strategy alignment through internal and external communications including proposal writing, Managing Vendor's marketing strategy to maintain and update all social media channels, ensuring all content is in alignment with the Vendor brand, Developing effectiveness reports on social media reach etc., and recommendations on future strategies and activities, Completing ad-hoc design work optimizing modern writing and design mediums and tools as required, Ensuring important business line templates and documentation are appropriately branded, quality reviewed, professionally organized and ready for use, Creating, maintaining and posting company website and blog posts and updates/edits, Maintaining relationships with internal and external stakeholders, Coordinating meetings and events as required, Effectively communicating and promoting Vendor's vision, mission, and values, All other duties as required
• Government Funded Trainee, ACOA, 12/01/20, 12/01/21, Nominated by Navigate for a year of Training by Marketing Professionals from the Government sector, Learn from the industry experts and help the local businesses around Cape Breton, Get an understanding on how market research tools work and which ones are used the most around NS, Help small businesses raise funding from BDC/ACOA/CBDC, Pitching on their behalf/Participating in local funding competitions, Getting a better understanding of the Small Business ecosystem in Cape Breton, Planning networking events for Cape Breton Partnership
• Technical Customer Service Representative, AT&T, 12/01/20, Present, Handling inbound and outbound calls in a professional and timely manner, Accurately give out information to help people, Lead generation and conversion, Drive sales, Build strong customer relationships, Generate new revenue, Building healthy relationships with customers, Training new CSR
• Marketing Coordinator, Enactus Cape Breton University, 11/01/20, 09/01/21, Formulating and implementing new marketing strategies, Raising funding and traction for various Enactus projects, Heading and managing the marketing team, Creating marketing calendar, Managing social media handles, Coordinate between vendors and subcontractors, Formulating Marketing campaigns for Enactus and CBU
• VP Communications and Social Media, Enactus Cape Breton University, 11/19, 01/21, Managing the Enactus social media content across platforms like ig, tiktok, fb, Running successful Fb and Ig Ad campaigns, Handling communication between Enactus and various clubs, Spoc between The University and Enactus Team members, Managing the paths of communication between the mentors and Enactus team
• Sales Executive, East Star, Samsung Backend Services, 09/01/14, 07/01/16, Planning and execution of various sales strategies and marketing campaigns to increase the dealership awareness, Managing and strengthening business relations with the existing clientele while continuously building up new client base for the organization using my business development skills
• Management Executive, GNV Commodities, 07/01/18, 02/01/19, Social media marketing, Telephonic sales, Lead generation, Lead conversion, Retaining existing clients, Brand Awareness, CSAT score
• Internship - Mahindra and Mahindra, HR and Marketing, 04/01/17, 07/01/17, Performed an extensive study on how quality circles work in a Manufacturing plant, Learnt about lean production strategy, Was also a part of the onboarding team and handled the documentation process, Supervised a few Mahindra dealerships across the Punjab region to study various sales aspects like product positioning, cross-selling skills etc. in the employees of the stores along with understanding the customer psychology and preferences, Recruitment planning, Screening
• Assistant - 94.3My FM, Music Manager, Assisted the Music manager at 94.3 and helped in script writing and managing the station's music, Content writing for initiatives like Women without fear and Life without technology

• Driving and exploring new Places
• Watching Movies
• Content writing
• Reading
• Cooking