Diligent Sales professional with a solid background in coordinating diverse projects from inception to completion. Successfully supported cross-functional teams to achieve project milestones and deliverables. Demonstrated effective communication and organizational skills in fast-paced environments. Possess a comprehensive understanding of sales strategies and customer engagement with a proven record of achieving outstanding sales results.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sales Associate
Mango
05.2024 - 09.2024
Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
Built relationships with customers to encourage repeat business.
Managed returns, exchanges and refunds in accordance with store policy.
Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
Helped customers locate products and checked store system for merchandise at other sites.
HR Oversight & Recruitment Support
Bunny's Limited (Predominant Baking Goods & Snack Food Production Firm)
05.2024 - 08.2024
Self-motivated, with a strong sense of personal responsibility.
Worked effectively in fast-paced environments.
Skilled at working independently and collaboratively in a team environment.
Conducted candidate screening and interviews for Sales, Production, and HR departments at Lahore and Islamabad plants, ensuring alignment with organizational needs.
Established and managed a confidential employee helpline to report harassment anonymously to foster a safer and more transparent work environment. Also, led investigations into workplace misconduct and employee grievances, ensuring impartiality, procedural fairness, and appropriate resolution.
Successfully introduced a corporate social responsibility measure that would ensure access to hygiene products was made available through the onsite medical office.
Also, spearheaded efforts to educate factory laborers on feminine hygiene (otherwise a taboo).
Previously when administering Executive Marketing Assistant (May 2018 - July 2018) promoted online brand position presence using various official company social media platforms such as Facebook and Instagram. Additionally, led the cross-functional team responsible for online retail and direct sales promotions.
Sales Associate
Victoria's Secret
09.2021 - 08.2022
Prepared merchandise for sales floor by pricing or tagging.
Answered customer questions about sizing, accessories, and merchandise care.
Provided positive first impressions to welcome existing, new, and potential customers.
Rotated stock and restocked shelves to maintain product availability and ensure a well-maintained store appearance.
Increased sales revenue by 10% by building strong rapport with customers and recommending appropriate products based on their needs.
Marketing Intern
Coca-Cola CCI
05.2019 - 07.2019
Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
Researched competitor trends and interpreted findings to report conclusions to supervisors.
Assisted with developing audience targeting parameters and scrutinizing key performance indicators to track previous campaigns' success rates to optimize upcoming campaigns.
Collaborated with the Advertisement team on the regional project “Hum Aik Hein” (We Are One) - Coca-Cola's anthem for the 2019 Cricket World Cup.
Assisted in content development and event management preparations.
Sales Associate
Pieces of Passion Honey Waqar (South Asian Wedding Couture Designer)
12.2015 - 02.2017
Engaged with customers to build rapport and loyalty.
Solved customer challenges by offering relevant products and services.
Supported the Sales department at Pieces of Passion by Honey Waqar during high-profile exhibitions and events.
Assisted in coordinating logistics and sales support during high-profile exhibitions, improving customer experience, ensuring seamless execution of fashion shows, enhancing brand visibility.
Developed strong organizational skills while managing logistics and customer interactions at promotional events.
Developed strong teamwork and communication skills while collaborating with a talented team of designers and sales professionals.
Gained valuable insights into the fashion industry, particularly in luxury bridal wear and customer engagement strategies.
Project Coordinator & Senior Researcher
Media Ecosystem Observatory
03.2025 - 06.2025
Enhanced team collaboration through regular meetings, fostering a positive work environment for increased productivity.
Liaised between departments to facilitate communication and keep appropriate parties updated on project developments.
Managed research operations and coordinate project activities, ensuring timely execution of deliverables by providing guidance and oversight to junior research assistants, and served as the primary point of contact for the social media research team.
Conducted in-depth analysis on threats and incidents tied to misinformation, disinformation, generative AI/deep fakes, bots, and online manipulation and interference -domestic & foreign - tied to the 2025 Canadian federal election, which includes threats to cybersecurity & election integrity.
Research & Communications Lead
Centre for the Study of Democratic Institutions (CSDI)
08.2024 - 02.2025
Excellent communication skills, both verbal and written.
Worked well in a team setting, providing support and guidance.
Demonstrated respect, friendliness and willingness to help wherever needed.
Developed strategies for analyzing voter behavior by monitoring social media for misinformation or potential interference in elections.
Oversaw an on-ground reporting team to ensure accurate digital data collection and analysis for the Centre for the Study of Democratic Institutions (CSDI) at UBC and the Media Ecosystem Observatory at McGill University to prepare weekly briefings and produce a comprehensive report write-up. This process included collaboration with different teams across BC, QC, & ON.
Policy Consultant
The Dallaire Centre of Excellence for Peace and Security (DCOE) (Component of Canadian Armed Forces)
09.2023 - 05.2024
Led a research project for the Dallaire Centre of Excellence for Peace and Security (DCOE) on child protection frameworks in UN peacekeeping missions.
Conducted fieldwork in Uruguay, interviewing key stakeholders and analyzing systemic challenges facing vulnerable children and youth in conflict zones.
Produced a comprehensive, evaluation-focused report with evidence-based recommendations to enhance child protection policies in peacekeeping operations.
Collaborated with senior government officials, military personnel, and international stakeholders through interviews, strengthening my skills in leadership, cross-cultural communication, and policy development.
Identified gaps in existing policies by reviewing national best practices and benchmarking against international standards.
Navigated sensitive political environments while advocating for evidence-based policies that served the public interest.
The report was well-received by senior officials.
Graduate Teaching Assistant
Department of Political Science & School of Public Policy and Global Affairs
09.2022 - 05.2024
Checked assignments, proctored tests and provided grades according to university standards.
Developed strong rapport with students through open communication channels, fostering an inclusive learning environment.
Enhanced student comprehension by incorporating visual aids and real-world examples into lectures.
Provided timely and constructive feedback on assignments, enabling students to refine their work and achieve higher grades.
Taught and developed materials for tutorials in PPGA 504 Policy Analysis and Program Evaluation (Masters-level course). Instructions included cost-benefit analysis (CBA), cost-effectiveness analysis (CEA), and application of Bardach’s Eightfold Path, with a focus on evidence-based decision-making and translating data into actionable policy recommendations. Delivered high-quality customer service by addressing diverse needs and ensuring a positive, respectful experience for students.
Also, TA-ed for four additional courses - POLI 366: International Political Economy, POLI 360A: Security Studies (national, human, and environment), POLI 260: Introduction to Global Politics, and POLI 365A: Asian International Relations - providing feedback and guidance to 90+ students.
Policy Analyst
Canada School of Public Service | École De La Function Publique Du Canada
06.2023 - 09.2023
Improved policy effectiveness by conducting comprehensive research and analysis on various issues.
Developed data-driven policy recommendations for better decision-making and resource allocation.
Developed policy briefs that summarized key findings from research activities, highlighting implications for future action and providing actionable recommendations for decision-makers.
Delivered comprehensive briefings to senior management on timeline-related data analytics, translating intricate insights into actionable strategies to facilitate informed decision-making. Mainly worked on compiling different files including Procurement, Information Management, and Access to Information and Privacy (ATIP) files, among others.
Graduate Research Assistant
Agha Khan University & University of British Columbia
06.2023 - 07.2023
Worked on an international collaborative health and climate-focused project centring migration.
This included building frameworks for climate impacts on health: direct and indirect, and delving into the background on health status and impacts of climate change on health in Canada and Pakistan.
My team sought solutions for nationally determined contributions and opportunities for health co-benefits. Also, conducted research that enabled us to produce policy recommendations that could effectively address climate-induced migration - domestic and cross-border.
Research and Policy Analyst
UBC Centre for Climate Justice
01.2023 - 04.2023
Developed policy briefs that summarized key findings from research activities, highlighting implications for future action and providing actionable recommendations for decisionmakers.
Led a student team as part of the final class project for PPGA 504 Policy Analysis and Evaluation with a real-world client -UBC Centre for Climate Justice - to produce a comprehensive policy report on the environmental and economic impacts of onshoring lithium and critical minerals mining in Canada, focusing on Indigenous land rights.
Presented the findings to faculty and peers, receiving commendations for the depth of analysis, clarity of the report, and the integration of Indigenous perspectives into policy recommendations.
Education
Master of Arts - Public Policy & Global Affairs (Security)
University of British Columbia
Vancouver, BC
05.2024
Bachelor of Arts - Honors Business & Political Science (IR Spec.)
University of Waterloo
05.2017
Skills
Problem-solving
Project coordination
Time management
Detail-oriented
Customer service
Teamwork and collaboration
Problem-solving skills
Listening skills
Multi-tasking strength
Reliable and punctual
Excellent people skills
Goal oriented
Relationship building
Cash handling
Flexible schedule
Verbal/written communication
Stocking and receiving
Conflict resolution
Sales forecasting
Internet sales
Sales incentive programs
Sales strategy assistance
Sales presentation mastery
Sales campaign development
LANGUAGES
English - Native or Bilingual
Urdu - Native or Bilingual
Hindi - Full Professional
French - Limited Working
Punjabi - Full Professional
Persian - Elementary
Certification
Gender-Based Analysis Plus (GBA Plus)
Tri-Council Policy Statement (TCPS 2)
Data Analysis (eg. Stata/Nvivio Software)
Adobe Creative Suite/Canva
Digital Anti-Racism Education
Canadian Council of Muslim Women certification
Child Protection: Children’s Rights in Theory & Practice – Harvard University certification 2023
Timeline
Project Coordinator & Senior Researcher
Media Ecosystem Observatory
03.2025 - 06.2025
Research & Communications Lead
Centre for the Study of Democratic Institutions (CSDI)
08.2024 - 02.2025
Sales Associate
Mango
05.2024 - 09.2024
HR Oversight & Recruitment Support
Bunny's Limited (Predominant Baking Goods & Snack Food Production Firm)
05.2024 - 08.2024
Policy Consultant
The Dallaire Centre of Excellence for Peace and Security (DCOE) (Component of Canadian Armed Forces)
09.2023 - 05.2024
Policy Analyst
Canada School of Public Service | École De La Function Publique Du Canada
06.2023 - 09.2023
Graduate Research Assistant
Agha Khan University & University of British Columbia
06.2023 - 07.2023
Research and Policy Analyst
UBC Centre for Climate Justice
01.2023 - 04.2023
Graduate Teaching Assistant
Department of Political Science & School of Public Policy and Global Affairs
09.2022 - 05.2024
Sales Associate
Victoria's Secret
09.2021 - 08.2022
Marketing Intern
Coca-Cola CCI
05.2019 - 07.2019
Sales Associate
Pieces of Passion Honey Waqar (South Asian Wedding Couture Designer)
12.2015 - 02.2017
Master of Arts - Public Policy & Global Affairs (Security)
University of British Columbia
Bachelor of Arts - Honors Business & Political Science (IR Spec.)