Mahesh Abeyewardene

• Championed adoption of A/B testing tool to address underperforming Call to Actions (CTAs), despite initial hurdles in challenging procurement environment. As result, almost doubled conversion rates and earned recognition as go-to team for A/B testing.
• Averted potential fines by addressing accessibility test failures. Enhanced cross-team communication to prioritize critical features, expediting issue resolution. This strategic initiative ensured accessibility and improved overall usability, enhancing user experience.
• Revitalized organic traffic and visibility by implementing robust SEO practices and tools. Enhanced page loading speed and enforced SEO best practices in content and visual design, yielding significant organic performance improvements. Acknowledged as SEO expert, invited to disseminate best practices across multiple product lines and teams.
• Established proactive communication protocols to promptly alert business stakeholders of unscheduled site outages, mitigating wastage of paid media directed to site. Implemented robust strategy to pause paid media during outages, earning accolades from business teams for its effectiveness.

(Professional franchise sports team owned by US and Canadian tech investors)

• Elevated franchise and league trust amidst pandemic uncertainties. Strategically engaged journalists in key markets, leading to positive media coverage surpassing entire league. Secured successful pitches to prominent outlets including ESPN, BBC, and CP.
• Navigated advertiser uncertainties amid pandemic risks. Fostered consistent communication with multinational advertising agencies throughout season. Achieved franchise's inaugural paid sponsorship deal, leveraging jersey and live-match LED paneling inventory.
• Managed budget allocation and expenditures.

(Publishers of English language Toronto community publications)

• Overcame funding constraints for digital product overhaul. Obtained funding via compelling proposal to Department of Canadian Heritage. Directed vendor selection and managed full product development lifecycle.
• Managed sales expansion in South Asia by launching Export Development Project. Facilitated sales representative recruitment, resulting in 70% increase in B2B sales from region. Clients expressed appreciation, with some entrusting us to handle their marketing for all events and tradeshows during their visits to Canada.
• Cultivated and nurtured relationships with clients and agencies, facilitating B2B sales in advertising, sponsorship, and partnerships.
• Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for company.