Suzi Elton
San Jose
Summary
Dynamic marketing strategist and content creator with a proven track record in enhancing client offerings and driving engagement. Expertise in copywriting and pricing strategies empowers businesses to elevate brands and attract ideal clients. Skilled in project management and adept at fostering client relationships to achieve sustainable growth.
Overview
30
30
years of professional experience
Work History
Website Content Writer, Marketing Writer, Marketing Strategy Coach
WOW Factor Writing
Silicon Valley
01.2009 - Current
- Crafted web content for consultants and technology firms that aligns with client visions.
- Demonstrated business uniqueness in web copy that resonates with target audiences.
- Clarified target markets, ensuring ideal clients resonate with descriptions.
- Developed strategic marketing plans to complement website copywriting efforts.
- Conducted interviews using coaching techniques to reveal unique business attributes.
- Designed premium service packages to elevate client offerings and engagement.
- Guided clients in developing premium packages that enhance perceived value and pricing.
- Identified profitable niches where clients possess credibility and expertise.
Owner, Marketing Coach, Marketing Writer
WOW Factor Writing
02.2010 - 08.2016
- Developed high-end service package offerings that greatly increased the value and perceived predictability of results to be gained. Result: Allowed consultants to increase their prices by 2-10X.
- Rebranded consultants’ sites to reposition the business and upgrade pricing. Result: Clarity in messaging and greater confidence.
- Created client-centered website content solidly based on marketing principles. Result: Ideal clients are strongly attracted and take action.
- Combined various aspects of client background and experience to design their unique approach to solving client problems. Result: Provided a strong foundation of integrity that gave them confidence in promoting their services.
- Interviewed consultants for content and crafted 10-page 'lead funnel' sites.
- Partial client list: Robert Middleton, Aleta de Wal, Leadscape Learning, Executive Coach Patrick Summar, James P. Richardson CPA, Jennifer Fuerer, Executive Coach Jim Smith, Mark L. Thompson—Strategy Consultant, LaDonna Crawford (Strategist)
Success Coach
SuccessTracs Coaching Division of T. Harv Eker’s Peak Potentials Training International
01.2004 - 12.2008
- Coached hundreds of clients at Harv T. Eker's Peak Potentials on principles from Secrets of the Millionaire Mind, facilitating their journey toward financial freedom.
- Provided guidance in money management, asset building, business and marketing coaching, and overcoming blocks to success.
- The objective of the coaching was to help clients work toward financial freedom.
- Developed web content, identified target markets, defined niches, and positioned businesses with strategic planning.
Contractor, Technical Writer/Technical Illustrator
Suzi Elton Consulting, Inc.
09.1996 - 01.2001
- Writing software user guides, instructional materials, company manuals, operations manuals, marketing materials, and white papers.
- Specialized in a complete finished book, including the technical writing, technical illustration and template design of the book.
- Extracted single technical illustrations from complex information sets for clarity.
- Gifted at breaking down complex technical information into an easy-to-understand graphic.
- Highly skilled at simplifying complexity into step-by-step actionable directions.
- Have developed book templates over the last 20 years that automatically perform many functions to organize materials.
- Can take massive amounts of material from multiple sources and produce a first draft for you within a few days.
- Produced high volumes of content rapidly to meet project deadlines.
- Established Corporations: Visa International, Oracle, and PG&E (multiple contracts), as well as Charles Schwab & Company, Digital, The INDUS Group, Inc.
- Startups: VisionPlanner, Actional Corporation, Intensifi, Imparto, SurfWatch, Harvey Garcia Communications, Advanced Technology Staffing, Software Research.
Education
B. A. - Education
Incarnate Word College
San Antonio, TexasSkills
- Content strategy
- Website and technical writing
- Branding and SEO writing
- Online marketing and lead funnels
- Email marketing and operations manuals
- Marketing coaching for small businesses
- Pricing strategies and service sales
- Project management with Trello and HubSpot
- WordPress and Xperiencify proficiency
- Microsoft Word and Visio expertise
- Canva and template creation
- Technical illustration and manual design
Training
- Action Plan Marketing Coaching Program, Robert Middleton, target market, website writing, client-centered marketing principles, 01/07, 12/08, Certified Action Plan Coach, 2008
- Coach Training Program (CTP), Coach U, 01/01, 12/03, Certified Coach
Timeline
Owner, Marketing Coach, Marketing Writer
WOW Factor Writing
02.2010 - 08.2016
Website Content Writer, Marketing Writer, Marketing Strategy Coach
WOW Factor Writing
01.2009 - Current
Success Coach
SuccessTracs Coaching Division of T. Harv Eker’s Peak Potentials Training International
01.2004 - 12.2008
Contractor, Technical Writer/Technical Illustrator
Suzi Elton Consulting, Inc.
09.1996 - 01.2001
B. A. - Education
Incarnate Word College