Madison Berridge
Sacramento
Summary
Driven Pharmaceutical Sales Specialist with expertise in sales methodologies focused on profit enhancement. Committed to client education and efficient payment processing. Demonstrates strong multitasking abilities and modern sales techniques, leveraging competitive experience from collegiate athletics to achieve ambitious sales objectives.
Overview
9
9
years of professional experience
Work History
Territory Manager
Currax Pharmaceuticals
Sacramento
10.2025 - Current
- Cultivated relationships with healthcare providers, effectively promoting pharmaceutical offerings and enhancing brand visibility.
- Developed strategic sales plans that increased market penetration and improved product awareness.
- Conducted product training sessions for staff and healthcare professionals, leading to better understanding of new therapies and improved service delivery.
- Monitored competitor activities to adjust strategies and maintain competitive advantage.
Account Executive
Hearst Media
01.2023 - 10.2025
- Account Executive at Hearst Television, representing the number one news station, KCRA 3
- Exceeded annual sales targets by 15%, contributing $2.5 million in advertising revenue
- Developed customized broadcast, digital, and cross-platform marketing solutions to address client needs
- Enabled clients to engage with an audience of over 1.5 million viewers across Sacramento-Stockton-Modesto market
Director of Sales
Pono Security
01.2020 - 01.2023
- Developed growth strategy for new technical sales department, targeting $8M annual sales
- Restructured the account executive system Salesforce that led to a 20% growth in multi-housing partnerships across the northwest
- Negotiated contracts with clients exceeding $60K monthly
- Designed standard and customized proposal decks for Greystar, Cushman & Wakefield, and Lincoln property management companies
Marketing Director
Elite Sports Society LLC & Negrete Law Firm
01.2017 - 01.2019
- Coordinated and executed 4 promotional events, including Archiepalooza with former Arizona Diamondbacks player Archie Bradley, increasing community engagement
- Executed partnership agreements and delivered comprehensive reports on sponsorship execution, including affidavits, photographs, and program summaries
- Developed and implemented time management strategies enhancing players' mental and physical health
Education
Master of Arts - Business Economics
Arizona State University
Phoenix, AZBachelor of Arts - Sociology
Arizona State University
Tempe, AZArizona State Beach Volleyball -
Arizona State University
Skills
- Sales cycle
- Solution sales
- Sales forecasting
- Market analysis
- Data analysis
- Salesforce
- SEO
- Relationship management
- Adaptability
Timeline
Territory Manager
Currax Pharmaceuticals
10.2025 - Current
Account Executive
Hearst Media
01.2023 - 10.2025
Director of Sales
Pono Security
01.2020 - 01.2023
Marketing Director
Elite Sports Society LLC & Negrete Law Firm
01.2017 - 01.2019
Master of Arts - Business Economics
Arizona State University
Bachelor of Arts - Sociology
Arizona State University
Arizona State Beach Volleyball -
Arizona State University