Madeleine Wakeman

• Planned and executed large-scale experiential activations for Liquid I.V., with a standout independently led activation achieving 124% of its target KPI.
• Coordinated preparation of marketing materials for client presentations and proposals, enhancing overall presentation quality.
• Managed project schedules and deliverables to support campaign execution.
• Monitored project status and provided timely updates to stakeholders, ensuring alignment and transparency.
• Compiled sales reports and created presentation decks for management review, facilitating informed decision-making.
• Conducted post-project evaluations to identify areas for improvement and capture lessons learned.

• Led detailed marketing strategies and initiatives at notable activations such as VELD Music Festival, North of Nowhere Fest, Toronto Jazz Festival, and high-traffic Downtown Toronto locations, including the Distillery District Holiday Market, Union Station and Nathan Phillips Square.
• Represented brands like Pepsi (SVNS Hard 7UP, Bubly Pop), Frito-Lay, and Sleeman Breweries, contributing to brand awareness and consumer interaction.
• Assisted in marketing initiatives through contract and part-time roles.

• Ensured customer satisfaction by maintaining high-quality operations and exceeding customer expectations
• Monitored and evaluated workflows and processes to ensure consistent and accurate task performance at high service standards
• Prevented and corrected order issues before escalation, minimizing inefficiencies

Managed daily operations of a summer camp program for over 200 children, scheduling activities and coordinating staff and volunteers to enhance camper experience.

• Supervised and developed a team of up to 20 staff counselors, fostering a supportive and effective camp environment.
• Led staff in safety procedures and behavior management techniques, ensuring safe and engaging daily activities.
• Fostered positive relationships with parents, campers and staff through excellent communication skills and genuine care for the campers.