Maaz Khan
Toronto,ON
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
11
11
years of professional experience
Work History
SENIOR ACCOUNT MANAGER
IAL SAATCHI& SAATCHI
06.2023 - 02.2024
- Led a team of account executives in managing key client accounts, resulting in 20% increase in client satisfaction.
- Developed and implemented strategic advertising campaigns for clients in Retail industry, achieving 5% increase in brand awareness.
- Collaborated with cross-functional teams, including creative and media departments, to ensure seamless campaign execution.
MANAGER DIGITAL
PRESTIEGE COMMUNICATION
12.2022 - 05.2023
- Led digital initiatives for HBL Bank, implementing strategies that resulted in a significant increase in online customer acquisition.
- Executed a comprehensive digital marketing campaign for Jubilee Life Insurance.
- Collaborated with cross-functional teams to ensure alignment between digital efforts and overall marketing objectives.
BRAND MANAGER
CALIFORNIA PIZZA
01.2022 - 04.2022
- Developed and implemented strategic brand initiatives that contributed to a 16 % increase in California Pizza's market share.
- Executed successful product launches, including introducing innovative menu items that became top-sellers for California Pizza.
- Led the development of integrated marketing campaigns for California Pizza.
- Managed relationships with external agencies for creative development, ensuring consistent brand messaging across all California Pizza outlets.
ASSISTANT MANAGER MARKETING AND DIGITAL SALES
DAWN MEDIA GROUP
01.2016 - 01.2022
- Planned and executed multiple marketing strategies for CityFM89
- Increased number of Marketing partners for Cityfm89 by 37%, through relationship meetings and involving marketing in sales strategies
- Delivered multiple Digital sales clients including TAPAL, VELO, KOLSON, DAWLANCE, CARFIRST, DOLMEN MALL
- Assisted in additional reporting/marketing statistics in collaboration with sales managers - resulted in incremental sales of over Rs.1 million since 2019
- Culture-trend analysis and how it affects listener sentiment was major contributor in maintaining and increasing sponsorship coverage
- Team Lead interactive booths for marketing events like 'Solis Festival' across Karachi, Lahore and Islamabad
- Primary contact for high-profile clients and liaison with leaders from Salt arts, Solis, Red Bull, City School and more
- Project designer and leader on 'Smile Till Sehri' for CityFM89 two years in row (2019-2020).
Daraz.Pk
01.2013 - 01.2016
- Core team member of the first ever Black Friday campaign in Pakistan
- Handled local inventory management during initial stages of the e-commerce boom in Pakistan.
Education
Bachelors of business administration - BBA -
SZABIST
01.2017
Skills
- Excellent communication and interpersonal skills
- Strong organizational and project management abilities
- Strategic thinking and problem-solving skills
- Understanding of advertising principles and market dynamics
- Ability to work collaboratively in fast-paced, dynamic environment
- Negotiation skills for managing client expectations and budgets effectively
Hobbies and Interests
- Squash
- Amateur Card Magician
- Constant learning
- Eradicating myths with research
Languages
English
Full Professional
Urdu
Full Professional
Punjabi
Limited Working
sports and Magic
Highly active and fitness-driven individual with a focus on gym workouts and squash. Enthusiastic about card magic as a hobby, showcasing a well-rounded and dynamic lifestyle.
Timeline
SENIOR ACCOUNT MANAGER
IAL SAATCHI& SAATCHI
06.2023 - 02.2024
MANAGER DIGITAL
PRESTIEGE COMMUNICATION
12.2022 - 05.2023
BRAND MANAGER
CALIFORNIA PIZZA
01.2022 - 04.2022
ASSISTANT MANAGER MARKETING AND DIGITAL SALES
DAWN MEDIA GROUP
01.2016 - 01.2022
Daraz.Pk
01.2013 - 01.2016
Bachelors of business administration - BBA -
SZABIST