LYNN HEALY-GOULET
RAYMOND JAMES LTD.
Montreal,QC
2
Languages
21
years of professional experience
Dynamic marketing executive with over 20 years of experience driving strategic campaigns, brand launches, and high-performing content teams in the financial services sector. Expertise in orchestrating omnichannel strategies and thought leadership initiatives that enhance growth and elevate market visibility. Committed to leveraging innovative marketing solutions to achieve measurable results and foster long-term success.
Work History
AVP, Content Marketing
2 Years 1 Month- Direct content producers and designers to develop strategic campaigns and data-driven sales tools across LinkedIn, web, social, and intranet channels.
- Partner with C-suite stakeholders and subject matter experts to establish priorities and produce top-tier thought leadership collateral.
Account Executive, Marketing
1 Year 9 Months- Spearheaded end-to-end brand architecture and launch for a merged trust entity, building Solus Trust with a new website, collateral, and PR.
- Developed the Total Wealth Solutions thought leadership campaign and marketing toolkit for advisors across web, digital, and print media. Solutions that encompass all business lines.
- Managed local agency relationships for Quebec PR, recruitment advertising, and an executive video series.
Regional Marketing Manager, Eastern Canada
13 Years 8 Months- Directed the creation, execution, and tracking of regional and national marketing campaigns.
- Coached and guided advisors on their marketing strategies and business growth while promoting existing strategies and creating bespoke ones.
- Governed regional compliance, brand standards, and the organization of high-profile regional events.
Education
Certified Coach (Level 1)
Residential Real Estate Brokerage License
Marketing Strategy Certificate
Bachelor of Arts (honors)
- Communications
Diploma (radio & TV)
Skills
Strategic Leadership: Marketing Strategy
Team & Executive Coaching
Campaign Operations
Brand & Content: Integrated Content Marketing
Rebranding
Thought Leadership
Video Production
Growth & Performance: Data-Driven Priorities
PR & Advertising
Omnichannel Publishing
Decision making & judgment
Issue resolution skills
Strategic planning
Hiring and coaching
Languages
English
Native or Bilingual
French
Native or Bilingual
COMMUNITY INVOLVEMENT
Women of Inspiration, Mentor, 2024-2026, Raymond James
Board of Directors, Board Member, 2019 - 2023, Fondation REA
Timeline
AVP, Content Marketing
RAYMOND JAMES LTD.
09.2024 - CurrentRead More
Account Executive, Marketing
12.2022 - 09.2024Read More
Regional Marketing Manager, Eastern Canada
SCOTIA WEALTH MANAGEMENT
02.2006 - 10.2019Read More
CRTI
from Communications
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eCornell University
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Collège de l’immobilier du Québec
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Coaching Academy for Leaders
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Concordia University
Bachelor of Arts (honors)
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