Mark Miller
Los Angeles
Summary
Dynamic marketing technology leader with a proven track record at Macerich, driving $2.76M in revenue through AI-powered solutions and strategic MarTech integrations. Expert in lead generation and budget optimization, fostering cross-functional collaboration to achieve impactful results. Adept at leveraging analytics and stakeholder engagement to enhance digital channel performance.
Overview
14
14
years of professional experience
Work History
AVP, Marketing Technology
MACERICH
Santa Monica
01.2023 - Current
- Deployed AI-powered lead qualification with Verse, generating 73 deals and $2.76M in revenue, saving over 7,700 hours annually.
- Migrated 75% of ad spend to Google Ads, launching multi-location retargeting to improve national brand acquisition.
- Directed CMS and CRM evaluations, reaffirming Epicenter’s value and reducing costs by 45%.
- Piloted SMS campaigns across seven centers, sending over 184K messages; defined roadmap for V3 API integration.
- Advanced MarTech stack by integrating CenterLink and MallComm, and identifying scalable alternatives to Yext.
Senior Manager, Digital Channels Development
Macerich
01.2018 - 01.2022
- Grew QuikSpace lead gen engine to support a $10.6M pipeline, including a flagship $8.3M lease with Klarna.
- Enhanced marketing attribution by integrating CRM tools (Salesforce, LoopNet, LeadLander).
- Achieved WCAG 2.0 AA compliance across 47 websites, mitigating $4M in potential legal risk.
- Implemented Dotdigital ESP for 600K+ contacts, enabling personalization and marketing automation.
- Launched Skyfii Engage at scale, driving 600K+ opt-ins and enabling proximity campaigns.
Digital Channels Development Manager
Macerich
01.2015 - 01.2018
- Rolled out Apple Maps and Mappedin integrations at 24+ centers to modernize wayfinding.
- Developed Pop-Up EXP platform and digital sales funnel integrated with Oracle Sales Cloud, capturing 280+ leads.
- Centralized digital listings via Yext, improving location data accuracy and achieving 123% YoY visibility gain.
- Refreshed Macerich.com and property websites, elevating UX and driving tenant exposure.
- Launched Green Savings Card via Apple Wallet and Android Pay; pioneered SMS valet campaigns across properties.
Interactive Project Manager
CDI
Los Angeles
01.2015 - 12.2015
- Directed international Agile team, managing roadmap, backlogs, and manage lead gen program for student recruitment.
Interactive Producer
THE HUB NETWORK
Burbank
01.2013 - 01.2014
- Produced digital games and web content for Hasbro IPs, boosting TV viewership by over 200%.
- Managed digital VOD and download-to-own launches with external partners.
Associate Project Manager
WARNER BROS.
Burbank
01.2011 - 01.2013
- Managed KidsWB.com and DC Comics digital campaigns, achieving a 132% increase in engagement.
- Supported global content rollouts, coordinating stakeholders across marketing, creative, and tech teams.
Education
M.F.A. -
UCLA
Los AngelesB.S. -
University of Texas At Austin
Austin, TXSkills
- Marketing Technology Strategy & Governance
- Digital Channel Management
- Lead Generation & Sales Enablement Platforms
- Martech Integrations
- AI
- Automation
- Attribution Tracking
- Product Development
- Agile Project Management
- B2B Campaign Architecture
- Analytics
- Budget Optimization
- Vendor Negotiations
- Marketing automation
- CRM integration
- Data analytics
- AI implementation
- Lead generation
- Digital marketing
- Content management
- UX design
- Project management
- Budget management
- Team collaboration
- Stakeholder engagement
- Effective communication
- Strategic planning
- Operations management
- Internal communications
- Channel management
- Innovation management
- Program management
- Executive-level support
- Cross-functional team coordination
- Program oversight
- Revenue generation
- Operational leadership
- Attention to detail
- Cross-functional team leadership
- Team leadership
- Delegation
Tools And Platforms
- CMS Product Management
- Email Service Provider Leadership for Keap and Dotdigital
- Verse AI SMS Program Management
- Intercom Rollout
- Yext
- Mappedin
- Oracle Sales Cloud
- Beonic
- GA4
- Apple Business Chat
- TrustArc
- LoopNet Marketing Rollout
- QuikSpace
- Vendor Management
- CDPs
- UTM Tracking
Certifications And Memberships
- PMP – Project Management Institute
- Certified ScrumMaster – Scrum Alliance
- Member – Producers Guild of America, New Media Council
Timeline
AVP, Marketing Technology
MACERICH
01.2023 - Current
Senior Manager, Digital Channels Development
Macerich
01.2018 - 01.2022
Digital Channels Development Manager
Macerich
01.2015 - 01.2018
Interactive Project Manager
CDI
01.2015 - 12.2015
Interactive Producer
THE HUB NETWORK
01.2013 - 01.2014
Associate Project Manager
WARNER BROS.
01.2011 - 01.2013
M.F.A. -
UCLA
B.S. -
University of Texas At Austin
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