Lynisha Hyche
Whittier
Summary
High-performing sales professional with 13+ years of experience driving revenue growth through full-cycle sales, strategic prospecting, and consultative relationship management. Proven track record of exceeding quota in fast-paced, high-volume environments by identifying customer pain points, building trusted partnerships, and closing multi-million-dollar business opportunities. Skilled in outbound outreach, pipeline forecasting, CRM management, and cross-functional collaboration with a strong ability to convert inbound leads into long-term clients. Experienced working with SMBs, enterprise accounts, and community-based organizations across media, events, advertising, and partnerships.
Overview
22
22
years of professional experience
Work History
Brewer
Angry Horse Brewing
Montebello
07.2025 - Current
- Operate brewing equipment to produce a variety of craft beers sold at brewery.
- Maintained cleanliness and sanitation standards in brewing area.
- Collaborated with team to develop new beer recipes and flavors.
- Made sure the quality control was always on point
- Manage the social media and create content for the brewery
Senior Advertising Specialist
Auto Club of Southern California
02.2024 - 11.2024
- Owned full sales cycle for advertising partnerships across LA County, Santa Barbara, and South County territories.
- Prospected and closed new business opportunities while managing and growing existing client accounts.
- Consistently exceeded quarterly and annual sales targets through strategic outreach and relationship management.
- Maintained accurate pipeline forecasting and client activity tracking through CRM systems.
- Built long-term partnerships with SMBs, schools, and community organizations to drive repeat revenue opportunities.
Corporate Hospitality Account Executive
Army West Point
05.2023 - 11.2023
- Generated $120K in new business within two months through outbound prospecting and strategic relationship development.
- Managed high-volume inbound inquiries while qualifying leads and converting opportunities into booked events.
- Collaborated cross-functionally with operations, hospitality, and event teams to deliver seamless client experiences.
- Maintained strong client relationships through proactive communication, follow-up, and consultative problem-solving.
Event Manager
SoLa Impact Fund - The Beehive
Los Angeles
09.2021 - 11.2022
- Built and launched the Events Department from the ground up, creating scalable sales processes, contracts, and operational workflows.
- Generated over $250K in new revenue and secured 120+ booked events within one year.
- Managed full client lifecycle from prospecting and lead qualification through closing and post-event retention.
- Led outbound business development efforts to identify and secure new partnership opportunities.
Account Executive
Iheartmedia, Clear Channel
Riverside
03.2015 - 09.2021
- Closed more than $6 in new business through consultative sales strategies, outbound prospecting, and long-term client development.
- Ranked Top Salesperson of the Year for four consecutive years by consistently exceeding revenue goals and quota expectations.
- Managed high-volume sales pipeline across digital, radio, sponsorship, and integrated marketing solutions.
- Developed strategic outreach campaigns that increased revenue growth and strengthened client retention.
- Collaborated with marketing, promotions, and creative teams to deliver customized client solutions and measurable campaign results.
- Negotiated and closed multi-platform advertising partnerships with regional and national brands.
Account Executive
CBS Radio KROQ 106.7 FM
Los Angeles
10.2013 - 03.2015
- Generated over $2M in business within first year through aggressive prospecting and strategic account development.
- Closed a $150K+ partnership with RumChata, successfully launching the brand into the Los Angeles market.
- Managed sponsorship activations and integrated marketing campaigns tied to major entertainment and live events.
- Built relationships with SMB and enterprise-level clients to drive long-term revenue growth.
Account Executive
KJLH Radio
01.2012 - 10.2013
- Organized and produced high-profile events, including Taste of Soul with 350K+ attendees, Women's Health Expo, Soul Sessions, and Stevie Wonder's Toys 4 Tots.
- Achieved over $2.5 million in total business, setting a record for most new business at KJLH.
- Held record for most new business ever at KJLH, contributing significantly to company growth.
- Managed direct business accounts to enhance client relationships and drive revenue growth.
Account Executive
KNX 1070 and KFWB LA CLIPPERS
10.2010 - 01.2011
- Secured new and existing advertising revenue for CBS Los Angeles radio platforms, enhancing brand visibility.
- Achieved advertising sales targets for CBS Los Angeles radio platforms, contributing to revenue growth.
- Generated advertising revenue for CBS Los Angeles radio platforms, including Los Angeles Clippers pre/post game coverage.
Promotions Assistant
CBS Radio 94.7 The Wave
Los Angeles
01.2008 - 12.2010
- Served as the primary liaison between the promotions department and contest winners, ensuring seamless communication and satisfaction.
- Assisted in crafting compelling copy for on-air commercials, talent scripts, and online contest rules, enhancing promotional effectiveness.
- Supported the marketing director by managing daily tasks and coordinating street team events, contributing to successful on-site promotions.
Dancer and Community Organizer
LOS ANGELES LAKERS
01.2004 - 07.2006
- Represented the Los Angeles Lakers as a dancer and ambassador at 64 games, enhancing team visibility and fan engagement.
- Collaborated with charitable events and appearances, promoting community outreach and team values through dance performances at 64 Los Angeles Lakers games.
Education
BA - Arts
CAL ARTS
05.2009
Business Administration -
FULLERTON COLLEGE
Skills
- Full-Cycle Sales
- Prospecting & Pipeline Development
- Outbound Sales Outreach
- Consultative Selling
- SMB Account Management
- Salesforce / CRM Management
- Revenue Forecasting
- Lead Qualification & Closing
- Client Retention & Growth
- Cross-Functional Collaboration
- Contract Negotiation
- Relationship Building
- Metrics-Driven Sales Strategy
- Business Development
- Presentation & Communication Skills
Work References
- Elston Butler elstonbutler@ymail.com
- Jerri Harris Jerriharris@gmail.com
Sales Tools
- Salesforce CRM
- Microsoft Office Suite
- Google Workspace
- HubSpot (if you’ve used anything similar)
- Social Media & Digital Marketing Platforms
- Pipeline Forecasting & Reporting
Timeline
Brewer
Angry Horse Brewing
07.2025 - Current
Senior Advertising Specialist
Auto Club of Southern California
02.2024 - 11.2024
Corporate Hospitality Account Executive
Army West Point
05.2023 - 11.2023
Event Manager
SoLa Impact Fund - The Beehive
09.2021 - 11.2022
Account Executive
Iheartmedia, Clear Channel
03.2015 - 09.2021
Account Executive
CBS Radio KROQ 106.7 FM
10.2013 - 03.2015
Account Executive
KJLH Radio
01.2012 - 10.2013
Account Executive
KNX 1070 and KFWB LA CLIPPERS
10.2010 - 01.2011
Promotions Assistant
CBS Radio 94.7 The Wave
01.2008 - 12.2010
Dancer and Community Organizer
LOS ANGELES LAKERS
01.2004 - 07.2006
BA - Arts
CAL ARTS
Business Administration -
FULLERTON COLLEGE