Lisa Wittman
San Francisco
Summary
Dynamic content producer with a proven track record at Amazon Business Reshape, excelling in content strategy and audience engagement. Spearheaded the development of the 2025 Content Narrative Playbook, leveraging data-driven insights to enhance customer acquisition and sponsorship retention. Adept at project management and fostering stakeholder collaboration to drive impactful event experiences.
Overview
13
13
years of professional experience
Work History
Content Producer & Operations Lead
Amazon Business Reshape
02.2024 - 12.2025
- Defined the agendas for Amazon Business Reshape 2024 and 2025.
- Led the generation and refinement of event content by uniting stakeholders across the enterprise.
- Showcased products and upgrades while maintaining quality, connecting concepts to engaging content that drove measurable results.
- Guided formation of collaborative content committee to establish content strategy that supported pipeline growth, enhanced customer acquisition, and improved sponsorship retention.
- Developed the 2025 Content Narrative Playbook by analyzing data from past events, focusing on industry best practices, the challenges and desires of Reshape attendees, and new business conversion opportunities.
- Partnered with stakeholders to define event themes, topics, and timelines.
- Launched peer-to-peer networking lounge in 2025, collaborating with Event Tech team to integrate design features in event app, facilitating easy scheduling of topic meetings among attendees.
- Curated engaging events that converted audiences into customers/clients by acting as a project manager, partnering with stakeholders, the content committee, and Production/Event Tech/Marketing/Sponsorship teams.
- Oversaw sponsorship contracts and improved their event ROI by elevating their presentations and helping them break the habit of ‘selling from the stage.’
- Researched and compared 100+ qualified keynote speakers, recruiting Emmitt Smith (2024) and Ari Shapiro and Rebecca Patterson (2025); generated anticipation and awareness while 100% matching event themes.
- The premier smart business buying conference for connecting with procurement, finance, and operations decision-makers.
Head of Event Content
VentureBeat
04.2022 - 07.2023
- Built and led event content operations for a portfolio of tech conferences.
- Developed event marketing frameworks through documentation, new processes, and advisory boards to optimize event content for executive audiences.
- Managed end-to-end project timelines for all marketing and sales stakeholders, ensuring alignment and accountability.
- Partnered closely with vendors to ensure a seamless experience on-site and virtually.
- Collaborated with marketing to focus on the emerging AI tech, covering business risk, privacy, security, and data protection, staying true to the VB brand.
- Negotiated and ensured delivery of customized sponsor contracts, enhancing collaboration between Sales and event operations.
- A leading source of transformative tech news and events that helps business leaders stay on top of breaking news.
Conference Content Manager
Nvidia GTC
09.2021 - 04.2022
- Managed a portfolio of speakers and directed the overarching content strategy for a virtual GTC event with 20k+ global attendees.
- Crafted global content strategy based on audience needs and insights from data and industry trends.
- Managed end-to-end speaker engagement, including sourcing, topic selection, slide refinement, and session recordings.
- Organized a semi-annual developer conference showcasing advancements in AI, machine learning, and computer graphics.
- Worked with internal teams to align event content with broader company goals and product launch roadmaps.
- Partnered with creative/design teams to produce visually engaging content that aligned with brand messaging.
- Conducted post-event reporting to evaluate performance and pinpoint future improvement areas.
Conference Producer
Informa
10.2016 - 12.2020
- Defined event strategies for national technology conferences, including IoT World, Smart Cities Summit, and Smart Home Summit.
- Established emerging technology communities with Fortune 100 tech firms (Google, Amazon, Facebook) to foster collaboration and innovation.
- Coordinated logistics, scheduling, vendor management, on-site operations, and sponsor contracts to ensure seamless event execution aligned with business objectives.
- Oversaw venue selection, production roadmaps, resource allocation, and budget management.
- Developed framework for pre- and post-show activity management, enhancing event analytics and reporting processes.
- Equipped Sales and Marketing Teams with actionable insights to capture customer interest, measure pipeline growth, and improve lead conversion rates; established repeatable ‘handover’ documentation systems.
- A leading international events, digital services, and academic knowledge business headquartered in the UK (FTSE 100).
Sales Event Coordinator
IBM
01.2013 - 10.2016
- Drove the execution of TEC sales events for the US West territory.
- Managed on-site event logistics, overseeing equipment setup and inventory while coordinating shipping and packing, resulting in seamless event execution.
- Collaborated with sales and technical representatives to define event requirements and developed comprehensive event plans, ensuring alignment with business objectives.
- Cultivated relationships with external customers to enhance acquisition and retention efforts.
- Eliminated $200K in annual costs by launching a pilot program to digitize and transfer all printed sales collateral to iPads; cut post-event waste of printed materials, resulting in implementation at all TEC sales events nationwide.
- Conducted strategic planning conference calls on behalf of multiple parties.
- A technology company present in 175+ countries that pushes the boundaries of quantum computing, AI, and sustainability.
Skills
- Content strategy
- Content creation
- Content production
- Audience engagement
- Data-driven insights
- Event analytics tools
- Project management
- Budget management
- Operational logistics
- Salesforce
- Sharepoint
- Airtable
- Boxcom
- Microsoft Office Suite
- Google Docs
- Data analysis
- Team collaboration
- Partner collaboration
- Stakeholder engagement
- Creative thinking
- Critical thinking
- Problem-solving
- Effective communication
- Networking skills
National Events
- Amazon Business Reshape 2024 & 2025
- Transform 2022 & 2023
- Metabeat 2022
- Low-Code/No-Code Summit 2022
- GTC 2022
- IoT World 2016-2020
- Smart Cities Summit 2020
- Smart Home Summit 2016-2019
Timeline
Content Producer & Operations Lead
Amazon Business Reshape
02.2024 - 12.2025
Head of Event Content
VentureBeat
04.2022 - 07.2023
Conference Content Manager
Nvidia GTC
09.2021 - 04.2022
Conference Producer
Informa
10.2016 - 12.2020
Sales Event Coordinator
IBM
01.2013 - 10.2016