SUMAYA ABDI
Toronto,Canada
Summary
Dynamic content producer with expertise in video production, storyboarding, and post-production. Proven track record of enhancing audience engagement through tailored visual storytelling for lifestyle and creative brands.
Overview
9
9
years of professional experience
Work History
Content Producer & Social Media Lead
Freelance
Toronto, Canada
01.2022 - Current
- Produced, shot, and edited video content for lifestyle and creative brands, driving audience engagement, and follower growth.
- Developed platform-specific strategies for TikTok and Instagram, leveraging trends to maximize reach.
- Delivered high-quality video projects with editing, coloring, sound design, and graphics tailored to client needs.
- Managed the full content pipeline: ideation, storyboarding, filming, editing, and publishing.
Videographer & Event Coverage
Various Clients
Toronto, Canada
01.2023 - 01.2025
- Shot and edited live events, performances, and promotional videos for social media.
- Created highlight reels, short-form clips, and branded storytelling pieces to optimize digital engagement.
- Delivered original, on-brand visuals that resonated with diverse audiences.
- Developed storyboards and shot lists to guide video production processes.
- Collaborated with clients to understand their vision and project requirements.
Assistant Director / Production Assistant
Independent Productions
Toronto, Canada
01.2017 - 01.2019
- Assisted in directing and coordinating music videos and short films, ensuring that the visuals aligned with the artist’s vision.
- Oversaw continuity, scene coverage, and production logistics to meet deadlines and client requirements.
- Supported directors with talent coordination, scheduling, and on-set communication.
- Gained hands-on experience in set design, location shooting, and post-production workflows.
- Facilitated communication between departments to ensure alignment on project goals.
Education
Film Production - Film Production
Toronto Film School
Toronto, ON09-2018
Skills
- Video production
- DaVinci Resolve
- Storyboarding
- Concept development
- Photography
- Lighting
- Set design
- Location Shooting
- Post-production
- Color correction
- Sound design
- Trend research
- Audience engagement
- Content strategy
- Collaboration
- communication
- effective communication
- Video editing
Timeline
Videographer & Event Coverage
Various Clients
01.2023 - 01.2025
Content Producer & Social Media Lead
Freelance
01.2022 - Current
Assistant Director / Production Assistant
Independent Productions
01.2017 - 01.2019
Film Production - Film Production
Toronto Film School
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