Lily Amery
SQUAMISH,BC
Summary
Results driven sales and operations professional with proven success scaling and exiting a franchise business through strategic growth, sales execution, and marketing optimization. Experienced in building and expanding multi-territory operations by leveraging KPI and ROI driven decision making, local marketing strategies, and high performance sales systems. Strong ability to grow revenue, improve conversion rates, and develop scalable customer acquisition processes. Led field teams to enhance efficiency, service quality, and profitability while managing full cycle sales, CRM pipelines, and customer retention strategies. Now leverage this experience to help companies scale, optimize performance, and drive sustainable growth.
Overview
5
5
years of professional experience
Work History
Puddle Pool Services Franchise Partner
Self Employed
Coquitlam, British Columbia
11.2022 - 02.2026
- Drove sustained profitability as franchise owner through data-driven marketing, including digital campaigns, local outreach, and lead generation funnels
- Built and optimized high-performing sales systems, consistently exceeding revenue targets and improving conversion rates
- Managed full lead to close sales cycle while maintaining strong customer relationships and driving retention and repeat business
- Expanded and scaled operations into two territories using market analysis and strategic positioning to grow regional presence
- Recruited, trained, and led teams of technicians and territory managers to support scalable, high-quality service delivery
- Implemented CRM and structured sales processes to improve pipeline visibility, follow-up consistency, and close rates
- Identified and executed growth opportunities through competitive analysis and targeted local marketing strategies
- Maintained high customer satisfaction and service standards while scaling revenue and market share
Puddle Pool Services Territory Manager
Puddle Pool Services Incorporated
Coquitlam, British Columbia
03.2021 - 11.2022
- Grew service territory through local marketing and sales initiatives, increasing recurring pool service revenue
- Generated new business through door-to-door prospecting, referrals, and community outreach
- Oversaw daily route operations including scheduling, dispatching, and ensuring efficient, on-time service delivery
- Hired, trained, and supervised technicians while maintaining service quality, safety standards, and strong customer relationships
- Built strong customer relationships through consistent communication and reliable service, driving retention and upsell opportunities
Education
High School Diploma -
Maple Ridge Secondary School
Maple Ridge, BC06-2020
Skills
- Sales Strategy & Full-Cycle Sales (Prospecting to Closing)
- Customer Retention & Client Relationship Management
- Lead Generation & Local Marketing Execution
- CRM Systems & Pipeline Management
- Conversion Rate Optimization & Upselling
- Team Leadership, Hiring & Training
Timeline
Puddle Pool Services Franchise Partner
Self Employed
11.2022 - 02.2026
Puddle Pool Services Territory Manager
Puddle Pool Services Incorporated
03.2021 - 11.2022
High School Diploma -
Maple Ridge Secondary School