Justine Tindall
Toronto,Canada
Summary
Dynamic sales and marketing leader with over 12 years of experience driving revenue growth exceeding $5M, consistently surpassing quotas and acquiring hundreds of accounts. Recognized for expertise in full-cycle sales, cold calling, and consultative selling, with a strong focus on buyer-centric conversations. Proven track record in coaching executives and sales teams to enhance performance and profitability, leading to profit margin increases of 20-30% through optimized sales processes and strategic business development. Committed to fostering lasting client relationships and delivering exceptional results in competitive markets.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Partner / Sales & Marketing Lead
Sandler Training
01.2013 - Current
- Surpassed sales quotas consistently, generating $5M+ in revenue and acquiring hundreds of new accounts.
- Increased client profitability by 20–30% through improved sales effectiveness and strategic consultative selling.
- Delivered full-cycle sales: lead generation, cold calling, buyer-focused conversations, closing, and account management.
- Drove cross-selling, upselling, and referral generation, maximizing client lifetime value and expanding business opportunities.
- Designed and executed high-converting direct-response campaigns (LinkedIn, YouTube, email) to generate qualified leads and discovery calls.
- Produced and published hundreds of thought leadership videos, podcasts, blogs, and sales content, building credibility and inbound interest.
- Administered sales assessments and coaching, improving client sales team performance, pipeline management, and closing ratios.
- Led full-cycle recruitment and onboarding of top-performing sales professionals for client teams.
- Hosted executive briefings, workshops, and conferences, teaching prospecting, pipeline management, and consultative sales strategies.
- Successfully applied for government grants, achieving 100% success and securing over $2M in funding for upskilling sales teams and enhancing business development capabilities.
- Expert in HubSpot CRM, ZoomInfo, Orum, JustCall, PhoneBurner, ConnectAndSell, QuickBooks, and AI sales tools for performance tracking and campaign optimization.
- Developed and implemented training programs to enhance sales team performance.
- Collaborated with clients to identify specific training needs and solutions.
Insurance Sales Agent
AIL
10.2016 - 12.2017
- Achieved top-producing agent status within the first month by combining consultative selling, persistence, and client-focused communication.
- Closed 4+ insurance policies in the first month, contributing directly to company revenue growth.
- Maintained 100% compliance with licensing and documentation requirements, ensuring smooth policy approvals and client satisfaction.
- Delivered exceptional customer service, resulting in high client retention and repeat business.
- Conducted proactive cold calling to generate leads, qualify prospects, and schedule appointments with potential clients.
- Managed full sales cycle, presenting tailored insurance solutions, completing legal documentation, and delivering finalized policies to clients.
- Produced sales and activity reports, tracking performance metrics, follow-ups, and conversion rates.
- Coordinated client interactions, office workflow, and policy approvals to ensure seamless service delivery.
- Provided exceptional customer service, resolving client inquiries and building long-term relationships.
- Developed comprehensive knowledge of insurance products and services to assist clients effectively.
- Conducted needs assessments to identify suitable coverage options for diverse clientele.
Apartment Leasing & Sales Consultant
Property Rental Hamilton
01.2017 - 11.2017
- Increased occupancy rates by 25% within one month, generating significant revenue growth for the company.
- Single-handedly turned the company profitable, leasing enough units to take it out of debt.
- Prospected, qualified, and closed 5-6 rental contracts per month, driving a consistent pipeline of new tenants.
- Managed full leasing cycle: scheduling tours, processing applications, coordinating move-ins and renovations, and collecting payments.
- Built long-term client relationships, resulting in repeat business and referrals that accounted for 25% of new leases.
- Tracked and analyzed leasing activity to optimize marketing efforts and prioritize high-value prospects.
- Developed strong client relationships through personalized consultations and property recommendations.
- Conducted market research to identify trends and inform sales strategies.
Promotional & Event Marketing Specialist / Bartender
Invite Catering
01.2016 - 01.2018
- Executed face-to-face sales, product demos, and experiential marketing campaigns for clients such as LCBO, FreshCo, and pop-up events at trade shows and high-profile private parties.
- Applied consultative and persuasive sales techniques, initiating conversations with potential buyers, uncovering needs, and presenting tailored solutions to drive product uptake.
- Drove measurable sales growth, consistently exceeding targets and expanding client pipeline through proactive prospecting and relationship-building.
- Developed and implemented strategic promotional plans, optimizing event flow, product placement, and audience engagement to maximize conversion rates.
- Managed full event execution, including setup, service, teardown, and reporting results back to clients.
- Leveraged data and feedback to refine sales approaches, improve messaging, and enhance conversion rates across multiple campaigns.
- Developed and executed event marketing strategies to enhance brand visibility and engagement.
- Coordinated logistics for events, ensuring seamless execution and client satisfaction.
Speech Communications Instructor
University of Windsor
09.2009 - 06.2010
- Developed and delivered speech and communication training, tracking measurable improvement in student confidence and academic performance.
- Designed and implemented curriculum for communication theory and practice courses.
- Facilitated engaging classroom discussions to enhance student participation and learning outcomes.
- Evaluated student performance through assessments and constructive feedback.
- Provided mentorship to students on academic and professional development.
- Collaborated with faculty to ensure course objectives aligned with departmental goals.
- Developed curriculum for communication theory and practice courses
- Facilitated engaging classroom discussions to enhance student participation
Promotional Sales Representative / Modelling Contracts
Ice Model Talent Agency
01.2011 - 2011
- Conducted face-to-face sales in public spaces, consistently achieving or exceeding enrollment targets.
- Delivered product demonstrations to engage potential customers and drive brand awareness.
- Collaborated with the marketing team to develop promotional strategies and enhance event presence.
- Assisted in managing inventory levels and ensuring product availability during promotional activities.
- Executed on-site promotions, effectively communicating product benefits to target audiences.
- Trained new representatives on sales techniques and company policies to ensure consistent performance.
- Organized successful product demonstrations, generating interest among potential buyers and increasing sales opportunities.
- Conducted product demonstrations to engage potential customers and drive brand awareness.
- Collaborated with marketing team to develop promotional strategies and enhance event presence.
Education
Bachelor of Arts - Media Studies
University of Windsor
Windsor06-2011
Skills
- Full-cycle sales: prospecting → closing → account management
- Cold calling & lead generation
- Consultative selling & uncovering buyer motivations
- Cross-selling, upselling, and referral generation
- Pipeline development & territory growth strategy
- Direct-response campaigns (LinkedIn, YouTube, email)
- Sales coaching, workshops, and team performance improvement
- Sales assessments & onboarding of sales professionals
- Thought leadership content creation (videos, blogs, VSLs)
- High-converting landing pages & email campaigns
- Account management, client retention, and ROI delivery
- Experiential marketing & promotional events
- HubSpot CRM, ZoomInfo, Orum, JustCall, PhoneBurner, ConnectAndSell
- QuickBooks (P&L, payroll, reconciliation, reporting)
- Government grants / funding acquisition for sales training
Certification
Sandler Training Certification — Certified Sales & Sales Leadership Trainer
Languages
English
Native or Bilingual
Timeline
Apartment Leasing & Sales Consultant
Property Rental Hamilton
01.2017 - 11.2017
Insurance Sales Agent
AIL
10.2016 - 12.2017
Promotional & Event Marketing Specialist / Bartender
Invite Catering
01.2016 - 01.2018
Partner / Sales & Marketing Lead
Sandler Training
01.2013 - Current
Promotional Sales Representative / Modelling Contracts
Ice Model Talent Agency
01.2011 - 2011
Speech Communications Instructor
University of Windsor
09.2009 - 06.2010
Bachelor of Arts - Media Studies
University of Windsor