LILIANA CATHERINE SUÁREZ BÁEZ

Responsible for the proper functioning of the Marketing School, overseeing budget execution, payroll processing, accreditation, and promoting university-industry agreements.

Main achievements:

• Increased enrollment rates by implementing targeted marketing strategies and improving admissions process. In 2024 the increase was around 13%.
• Lead the accreditation in quality standards of the Faculty.
• Organize the administrative processes according to integrated quality management system ISO 9001 and 14001.
• The actualization of the academic curriculum of the Marketing Bachelor.
• The creation of a new postgraduate program for the Faculty: Master in Digital Marketing.
• The increase of the student engagement with the faculty.
• Established collaborations with industry partners to provide students with real-world experiences and networking opportunities.

• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
• Improved project efficiency with strategic planning, resource allocation, and time management practices.
• Optimized staff performance by designing comprehensive training programs tailored to individual needs.
• Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.

• Guided students in Research Fundamentals, Quantitative Research, and Market Information Analysis, and participated in accreditation and research committees.
• Enhanced student understanding by designing interactive and engaging lectures.
• Demonstrated strong interpersonal and communication skills, resulting in clear subject matter discussion with students.
• Created dynamic learning environment that valued instructor and student interaction.
• Ensured curriculum alignment with academic standards through regular course review and updates.
• Instructed and evaluated students in classroom in alignment with college mission by incorporating innovative teaching and learning strategies.
• Identified research opportunities for students, assisting with gathering data and drawing conclusions for projects.
• Worked with dean to assess and evaluate courses and programs in appropriate discipline.

• Managed marketing programs, focusing on quality processes, budget management, and maintaining accreditation.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
• Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
• Facilitated cross-functional collaboration for improved decision-making processes within the organization.
• Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
• Supervised admissions programs, student recruitment and retention.
• Improved student retention rates by implementing comprehensive academic advising services and support systems.
• Oversaw accreditation processes, maintaining compliance with institutional standards and ensuring continuous improvement of academic offerings.
• Launched new academic programs that addressed emerging trends and market demands, ensuring continued relevance for graduates entering the workforce.

• Participated in the UNICEF project on the Afro-Colombian population.
• Participated in research on the justice and peace observatory conducted between Colombia and Spain.
• Optimized data collection methods for more efficient analysis and reporting.
• Provided ongoing support to internal clients regarding their data-related inquiries or concerns.
• Collaborated with cross-functional teams to develop comprehensive data-driven solutions for various business challenges.

• Guided students in Market Research and implemented theoretical-practical methodologies.
• Cultivated critical thinking skills through challenging assignments that required analysis, synthesis, and evaluation of information from various sources.
• Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth.
• Selected and designed lesson plans and curriculum to meet academic objectives.
• Collaborated with faculty and staff to create meaningful learning experiences.
• Increased student interest by incorporating real-world examples into lessons and connecting material to relevant experiences.
• Evaluated and revised lesson plans and course content to achieve student-centered learning.

• Guided students in distance education programs in various marketing areas.
• Implemented differentiated instruction strategies to meet the diverse learning needs of all students.
• Coordinated extracurricular activities such as clubs or tutoring programs, offering additional learning opportunities for students outside of traditional classroom hours.
• Enhanced student comprehension by incorporating engaging visual aids and interactive activities.
• Provided constructive feedback on assignments and exams, guiding students toward academic success.
• Utilized data-driven instruction techniques to identify areas for improvement within courses or individual lessons, making necessary adjustments for increased effectiveness.

• Guided master's students in quantitative research and implemented theoretical-practical strategies.
• Cultivated critical thinking skills through challenging assignments that required analysis, synthesis, and evaluation of information from various sources.
• Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth.
• Selected and designed lesson plans and curriculum to meet academic objectives.
• Arranged syllabus, developed schedule, and determined reading list for varied courses simultaneously, giving students appropriate time to complete assignments and absorb information.
• Evaluated and revised lesson plans and course content to achieve student-centered learning.
• Developed and implemented innovative teaching strategies to engage students in lectures and coursework.

• Supervised, executed, and analyzed research, managing suppliers and clients.
• Implemented innovative data visualization techniques for clear communication of complex results.
• Streamlined data collection processes, resulting in faster insights and more informed decisionmaking.
• Developed customized research methodologies tailored to specific industries or client needs.
• Mentored junior researchers, fostering a collaborative work environment and promoting professional development.
• Analyzed consumer behavior to identify emerging trends and optimize marketing strategies.
• Conducted competitive analysis, providing valuable insights for business growth and development.
• Enhanced team productivity by implementing project management best practices for efficient workflow management.

• Supervised, executed, and analyzed research.
• Conducted competitor analyses to identify opportunities for growth and differentiation within the industry.
• Contributed to the development of new products by gathering consumer insights through surveys, interviews, and focus groups.
• Collated information to interpret data for clients.
• Gathered data on competitors to analyze prices, sales and methods of marketing and distribution.
• Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
• Prepared reports of findings by illustrating data graphically and translating complex findings into written text.

• Designed and monitored marketing strategies and conducted quantitative and qualitative research.
• Collaborated with cross-functional teams to ensure consistency in research methodology and alignment with business objectives.
• Actively participated in brainstorming sessions focused on identifying untapped market segments or niches that could be exploited for growth opportunities.
• Conducted primary and secondary research to better understand customer needs and behaviors.
• Utilized specialized software to capture and process data.
• Used various market research tools and techniques to gather, analyze and interpret data.
• Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.