Lia Tianyi Zeng
Toronto,ON
Summary
Dynamic entrepreneur and Menswear Buyer with a proven track record at CNTRBND TORONTO, enhancing brand image and sales through strategic merchandise planning and exceptional customer relations. Expert in market trend awareness and inventory management, achieving significant business growth. Skilled in fostering valuable industry connections and executing effective brand strategy planning.
Overview
12
12
years of professional experience
Work History
Owner/Menswear Buyer
CNTRBND TORONTO
11.2012 - 10.2024
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Increased sales volume by effectively training and motivating retail sales team members.
- Collaborated with team members to maintain a clean, organized, and efficient retail environment.
- Managed inventory of retail products, contributing to increased sales revenue for the dive center.
- Reviewed proposals, qualified vendors, and recommended optimal suppliers.
- Represented company at fashion weeks.
- Analyzed fashion trends and customer preferences, ensuring a well-curated product selection.
- Increased sales by developing and maintaining strong relationships with key fashion suppliers.
- Developed seasonal buying strategies based on historical sales data and current market trends.
- Balanced multiple categories within the assigned budget while achieving margin goals.
- Sourced new vendors for exclusive partnerships, expanding product offerings and increasing customer interest.
- Traveled to fashion shows and industry events, staying informed of emerging trends and establishing valuable connections.
- Enhanced brand image by selecting unique, high-quality products that resonated with target customers.
- Contributed to successful store openings through strategic merchandise planning and allocation.
- Managed and maintained purchase orders and invoices.
- Placed orders for merchandise consistent with quality, quantity and other specification requirements.
- Analyzed sales and inventory data to determine purchasing needs and reorder points.
- Researched and identified new suppliers and vendors.
- Studied and monitored market trends to identify potential suppliers.
- Reviewed each store location's buying trends to ascertain correct assortment of apparel for maximum sales and profits.
Owner/Menswear Buyer
CNTRBND VANCOUVER
10.2021 - 08.2024
Owner/Menswear Buyer
CNTRBND WINNIPEG
12.2022 - 06.2024
Owner/Menswear Buyer
CNTRBND MONTREAL
11.2019 - 03.2024
Owner/Buyer
OFF-WHITE TORONTO
11.2016 - 03.2020
Owner/Buyer
ALYX TORONTO
05.2019 - 12.2021
Education
Bachelor of Arts -
University of Toronto
Toronto, NoneSkills
- Customer relations
- Small business operations
- Client service
- Project management
- Marketing
- Business launch
- Consulting
- Product branding
- Market trend awareness
- Brand strategy planning
- Social media control
- Inventory management
Languages
English
Full Professional
Chinese (Mandarin)
Professional Working
Timeline
Owner/Menswear Buyer
CNTRBND WINNIPEG
12.2022 - 06.2024
Owner/Menswear Buyer
CNTRBND VANCOUVER
10.2021 - 08.2024
Owner/Menswear Buyer
CNTRBND MONTREAL
11.2019 - 03.2024
Owner/Buyer
ALYX TORONTO
05.2019 - 12.2021
Owner/Buyer
OFF-WHITE TORONTO
11.2016 - 03.2020
Owner/Menswear Buyer
CNTRBND TORONTO
11.2012 - 10.2024
Bachelor of Arts -
University of Toronto
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