ANNA CASSANI
Carmichael
Summary
Dynamic media buyer and management professional with over 20 years of experience driving successful marketing strategies and enhancing customer engagement across California and national markets. Proven track record of continuous growth and professional accomplishments reflects a commitment to excellence and results-driven performance. Exceptional skills in marketing, customer service, and facility oversight enable effective collaboration with stakeholders at all organizational levels. Seeking an opportunity within an organization that values effort and performance, offering potential for personal and professional growth.
Overview
21
21
years of professional experience
Work History
OWNER/BUYER
MEDIA CONSULTANTS
07.2006 - Current
- Developed annual advertising budgets for various businesses, casinos and charities throughout Sacramento and statewide
- Ran and executed contract media buying for various state, local, national businesses, recruitment campaigns and large concert sponsorship for casinos
- Ran budgets ranging from $25,000 - $12 million annually
- Worked closely with stations and digital platforms to request, coordinate and execute media buys and promotions
- Managed and developed creative concepts, production and digital campaigns
- Negotiate based on overall campaign goals, reach, frequency and ROI
- Maintained client base for over 25 years with little turn over
- Developed and implemented marketing strategies to enhance brand visibility and client engagement.
- Managed project timelines, ensuring timely delivery of media campaigns for clients.
- Oversaw budget allocation and resource management for multiple concurrent projects.
- Mentored junior staff, providing guidance on industry best practices and project execution.
- Collaborated with clients to identify needs and tailor services accordingly, boosting client satisfaction.
- Established partnerships with vendors to expand service capabilities and improve operational efficiency.
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Consulted with customers to assess needs and propose optimal solutions.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Established foundational processes for business operations.
- Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
- Trained and motivated employees to perform daily business functions.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
- Expanded product offerings by researching market trends and identifying potential growth opportunities.
- Generated revenues yearly and effectively capitalized on industry growth.
- Enhanced company's market position by identifying and pursuing new business opportunities.
- Fostered strong relationships with clients to boost retention rates, conducting regular feedback sessions.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
ACCOUNT MANGER
HORIZON ADVERTISING
12.2004 - 09.2006
- New business development and account management
- Executing promotional activities for new and prospective clients based on their marketing objectives
- Creating and planning of campaign development
- Meeting monthly goals, account growth, forecasting and reporting
Education
High School Diploma -
Mira Loma
Sacramento, CA06-1988
Skills
- Customer relations
- Small business operations
- Relationship building
- Verbal and written communication
- Client service
- Business management
- Strategic planning
- Project estimating
- Marketing
- Team oversight
- Financial management
- Business development
- Business launch
- Business marketing
- Consulting
- Negotiation
- Product branding
- Bidding processes
- Budget development
- Sales strategy development
- Competitive analysis
- Contract negotiation expertise
- Marketing tactics
- Brand strategy planning
- Social media control
- Key partnership cultivation
Timeline
OWNER/BUYER
MEDIA CONSULTANTS
07.2006 - Current
ACCOUNT MANGER
HORIZON ADVERTISING
12.2004 - 09.2006
High School Diploma -
Mira Loma