Lauren Williams
Winnipeg,Manitoba
Summary
Results-driven business professional with extensive experience in account management and marketing. Proven ability to enhance customer engagement and satisfaction through consultative selling strategies, driving territory sales growth year over year. Committed to delivering superior service across diverse markets while fostering strong relationships with clients and colleagues.
Overview
27
27
years of professional experience
Work History
Territory Manager - Prairies
Shell Canada
Winnipeg, Manitoba
06.2023 - Current
- Oversee 18 corporately owned sites including several sites in Thunder Bay and Kenora.
- Developed and implemented sales strategies that enhanced revenue generation in assigned territory.
- Trained and supported team members and retailers on product knowledge, sales techniques, and customer service best practices, improving overall service delivery.
- Conduct monthly site visits to ensure compliance with Shell standards and safety regulations.
- Analyzed sales data to pinpoint trends and growth opportunities, informing strategic decision-making.
- Provided support to Ontario sites during alcohol rollout by coordinating logistics and training staff.
Field Sales Representative
Mark Anthony Group
Winnipeg, Manitoba
02.2023 - 06.2023
- Developed and maintained strong relationships with key accounts in the beverage industry.
- Conducted product demonstrations to educate customers on new offerings and promotions.
- Provided product demonstrations to introduce new products to the marketplace.
- Conducted regular market visits to assess competitive landscape and identify opportunities.
- Attended trade shows, conferences, and other industry events to promote products.
Territory Manager
Regal Confections
Winnipeg, Manitoba
01.2015 - 02.2023
- Independently managed a +$2.9 million territory.
- Increased territory sales by 4.8% in 2022 despite many supply challenges.
- Cultivated strong relationships with existing customers, enhancing loyalty and trust through personalized interactions.
- Executed sales calls to secure purchase orders, optimize stock levels, and present seasonal/new items to key customers.
- Built relationships with key retailers to enhance product visibility and availability.
- Coordinated trade show participation, selecting items, pricing deals, setting up displays, and promoting products to maximize visibility.
- Nominated for a Sales Excellence Achievement award in 2019.
- Earned four regional outstanding achievement awards in 2021-22.
Assistant Category Manager
The North West Company
Winnipeg, Manitoba
01.2011 - 01.2014
- Compiled monthly reports on private label store penetration, sales variance, and opportunity buys to inform strategic decisions.
- Conducted quality assurance tests on private label items, ensuring validity and consistency, and communicated findings to stakeholders.
- Addressed customer complaints regarding private label food items, enhancing customer satisfaction and brand loyalty.
Food Service Clerk
Canada Safeway
Winnipeg, Manitoba
01.2000 - 01.2011
- Consistently provided a high level of superior service to customers and earned several service awards.
- Trained and coached new employees on departmental tasks and safety procedures to enhance team effectiveness.
- Delegated tasks and managed team members daily to ensure smooth operations in supervisory role.
- Acquired extensive knowledge of meat department operations following departmental merger.
Education
Diploma - Human Resource Management
University of Manitoba
Winnipeg, Manitoba, Canada05-2019
Skills
- Sales Strategy Development
- Market analysis
- Pipeline development
- Business development
- Digital Sales Tools
- Customer relationship management
- Microsoft Office Suite
- Leadership
- Results-oriented
- Networking
- Effective Communication
- Adaptive & Flexible
- Relationship Building
Personal Information
Title: Territory Manager
Timeline
Territory Manager - Prairies
Shell Canada
06.2023 - Current
Field Sales Representative
Mark Anthony Group
02.2023 - 06.2023
Territory Manager
Regal Confections
01.2015 - 02.2023
Assistant Category Manager
The North West Company
01.2011 - 01.2014
Food Service Clerk
Canada Safeway
01.2000 - 01.2011
Diploma - Human Resource Management
University of Manitoba