Laura Carolina Ramos Rubio
Toronto,ON
Summary
Business administrator with a focus on strategic management and experience in marketing.
I consider myself a creative individual with strong leadership and innovation skills. I am willing to propose and assist in project management from initiation to completion. With a proactive approach to problem-solving and exceptional team collaboration abilities, I am always eager to learn and adapt to new challenges.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Sales Associate
Kops Records
Toronto, ON
12.2023 - Current
- Staff member in charge of daily duties related to the record industry and customer service
- Receiving inventory, working at cash, helping customers inquiries, filling and cleaning records, and creating purchase orders are part of regular work shifts
- In charge of organizing, prepping, and shipping the ecommerce orders daily
Marketing Analyst
Lifespan Insurances
01.2023 - 12.2023
- Developed and implemented marketing strategies to increase brand awareness, engagement and customer loyalty.
- Created comprehensive reports on campaign performance metrics for senior management review.
- Analyze the market and competition to identify relevant opportunities and trends.
- Built relationships with influencers within the industry to promote products or services via their platforms.
- Developed presentations summarizing key findings from market research studies and other analyses.
Marketing Analyst
Kimberly Clark - Huggies
04.2023 - 06.2023
- Analysis of the diaper market using Nielsen data, identifying key trends and opportunities to enhance Huggies position in the market
- Managed inventory and purchase orders through the SAP platform, contributing to process optimization and ensuring an efficient flow of products.
- Achieved growth and profitability while prioritizing customer satisfaction
- Organized and oversaw promotional events and brand activities for Huggies, ensuring optimal consumer engagement and a positive experience
- Identified and collaborated with relevant Colombian influencers to expand the reach of marketing campaigns, resulting in increased interaction and brand recognition
Marketing Analyst Intern
Abbott Laboratories - Pediasure
12.2021 - 01.2023
- Managed ATL and BTL agencies for mass and digital media, encompassing advertising, media, creative, and CRM agencies
- Provided support for national and international medical and consumer events
- Oversaw the creation, production, and shipping of POP materials, involving negotiation with suppliers
- Assisted in developing direct marketing strategies for consumers and health professionals
- Monitored and managed budgets, general balances, investments, purchase orders (using the SAP platform), contracts, supplier creation, and inventories
- Collaborated with internal teams to develop strategies for increasing brand awareness.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
Education
BBA - Business Administration
Colegio De Estudios Superiores De Administración
12-2022
Skills
- Strategic Development
- Data Analysis
- Project Planning and Management
- Communication Skills
- Creativity and Innovation
- Adaptability and Flexibility
- Technology Proficiency
- Strategic Thinking
- Teamwork Skills
- Recursive and proactive
- Event Marketing
- Supplies inventory
- Promotional planning
- KPI analysis
- Marketing strategy
- Microsoft Suite
- Canva
- SAP
- Power BI
- Nielsen
- Python
Affiliations
- Volunteer at Make-A-Wish Foundation
- Participated in a study abroad program in Boston, MA improving language proficiency and cross-cultural understanding
- Passionate about music, with a focus on playing the piano
Certification
- Online Course "The Content Formula": An eight-week course to create a successful long- term digital business and ecosystem based on your passions and authenticity.
Languages
English
Full Professional
Spanish
Native/ Bilingual
References
References available upon request.
Timeline
Sales Associate
Kops Records
12.2023 - Current
Marketing Analyst
Kimberly Clark - Huggies
04.2023 - 06.2023
Marketing Analyst
Lifespan Insurances
01.2023 - 12.2023
Marketing Analyst Intern
Abbott Laboratories - Pediasure
12.2021 - 01.2023
BBA - Business Administration
Colegio De Estudios Superiores De Administración
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