LAN (LANNY) NGUYEN
Canada
Summary
Bridging eight years of independent international study with concentration in Finance and Marketing, I am a high-achieving Commerce student who transforms complex data analysis into compelling visual narratives and strategic management solutions across diverse corporate, academic, and nonprofit environments. Results-driven marketing coordinator with expertise in data mapping and digital content creation, successfully executing campaigns that enhance brand visibility and stakeholder engagement.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing and Business Development Coordinator
NB Excellence
Moncton, New Brunswick
09.2025 - 12.2025
- Led the end-to-end digital coordination for the People’s Choice Awards, a major provincial recognition program celebrating excellence in the local business community.
- Facilitated the high-stakes People's Choice Awards Livestream, managing real-time visual assets, sponsor recognition (including ONB and Acadia Broadcasting), and audience engagement for a province-wide broadcast.
- Acted as a key liaison between major corporate sponsors and small business stakeholders, ensuring brand alignment and high-value exposure throughout the awards cycle.
- Leveraged advanced Excel modeling to manage a database of 1,000+ participants, tracking voting metrics, customer engagement, and campaign ROI to inform future branding strategies.
Social Media Communications Student
J.D. Irving Limited
Moncton, Canada
05.2025 - 08.2025
- Lead execution and optimization of daily digital content for a conglomerate of 180+ subsidiaries by producing 20+ strategic posts weekly, which resulted in a unified brand identity for a global workforce of 20,000+ employees.
- Synthesized platform-specific performance data by monitoring KPIs and CTRs, which resulted in a 12% increase in average engagement through actionable monthly reporting and strategic content recalibration.
- Collaborated with internal stakeholders across 8 industrial sectors to streamline feedback loops, achieving 85% on-time delivery rate for strategic campaign initiatives.
- Audited and updated digital brand guides to modernize brand compliance, ensuring 80% visual consistency across Moncton-based corporate social platforms.
Business Analyst Intern
Mount Allison University
Sackville, Canada
01.2025 - 04.2025
- Audited student success metrics, synthesizing progression data for 1,000+ Commerce students, identifying 3 critical curriculum bottlenecks and providing data-driven insights for 2025-2026 academic calendar.
- Architected a multi-channel digital schedule across LinkedIn and Instagram by aligning content with enrollment cycles, which resulted in a 25% increase in organic reach and a 10% rise in inbound inquiries.
- Optimized department reporting structures by visualizing complex enrollment data through advanced data mapping, enhancing resource allocation strategy for senior faculty.
Digital Marketing Intern
Mount Allison University
Sackville, Canada
01.2024 - 08.2024
- Catalyzed record-breaking alumni contributions by producing high-conversion multimedia content for Reunion Weekend 2024, which resulted in the direct support of a $140,000 event portfolio.
- Spearheaded "Mount Allison Connections" campaign by managing content deployment on Cineplex theater screens, achieving 15% year-over-year increase in global alumni digital interaction.
- Conducted deep-dive analysis of engagement metrics (reach, sentiment, CTR) through segmented outreach for diverse demographics, leading to 20% improvement in email open rates and strengthened global network ties.
- Managed interactive feedback loops across platforms through real-time community moderation, resulting in 95% positive sentiment rating within university digital community.
Education
Bachelor of Commerce - International Business, Visual Arts Material Culture
Mount Allison University
New Brunswick05-2026
High School Diploma -
Monton High School
New Brunswick06-2022
Skills
Soft Skills
- Strong time-management, organizational abilities
- Exceptional interpersonal and communication, leadership skills
- Strategic Stakeholder Management, Cross-Functional Collaboration
- High-Agency Project Ownership
Technical Skills
- Google Ads, Meta Blueprint, CM360, Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads
- Data Mapping, Excel (Pivot Tables, Financial Modeling), Google Analytics, KPI Tracking, CTR Analysis
- WordPress, Project Management Software (Asana/Slack), CRM Basics, Google Workspace, Hootsuite, Zoom
- Adobe Creative Cloud (Photoshop, Premiere Pro), Canva, CapCut, Brand Compliance Auditing
- PowerPoint (Pitch Deck Design), Excel, Word (Corporate Briefings), Outlook, Microsoft Teams, SharePoint
Certification
- Wavemakers Certificate, 06/01/24
- Project Destined - Real Estate Fundamentals Program
- Career Fit Program - Digital Transformation & Tech Strategy, York University
- Enactus National Exposition 2024 - Semi-Finalist
- Enactus Regional Exposition 2024 - Second Runner-Up
- Mount Allison University - Mentorship Program Participant
LEADERSHIP & ACTIVITIES
- VP Marketing, Enactus Mount Allison University, 10/01/23, Present, Managed event logistics, partner relations, and donor outreach campaigns., Coordinated social media and PR efforts for nonprofit initiatives.
- Graphic Designer (Yearbook Editor), Mount Allison Student Union - Allisonian, 09/01/24, Present, Designed and curated layouts for student yearbook, managed visual production.
- Finance & Accounting Volunteer, Greater Moncton Vietnamese Association, 2024, Assisted in budget tracking and financial event planning.
Accomplishments
Language: English, Vietnamese (Fluent), French (Beginner)
Timeline
Marketing and Business Development Coordinator
NB Excellence
09.2025 - 12.2025
Social Media Communications Student
J.D. Irving Limited
05.2025 - 08.2025
Business Analyst Intern
Mount Allison University
01.2025 - 04.2025
Digital Marketing Intern
Mount Allison University
01.2024 - 08.2024
Bachelor of Commerce - International Business, Visual Arts Material Culture
Mount Allison University
High School Diploma -
Monton High School