Kyle Amaral
Modesto
Summary
Experienced with marketing strategy development, campaign execution, and analytics. Utilizes data-driven insights to optimize marketing efforts and improve ROI. Track record of creating engaging content that resonates with target audiences and drives brand growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Save Mart
Modesto, CA
01.2023 - Current
- Lead end-to-end creative development for major promotions—including print, in-store tags, social, email, digital, and NCR—resulting in increased offer redemption and transaction growth.
- Manage large-scale in-store events and celebrity signings (e.g., Jason Momoa, Brock Purdy), overseeing event flow, creative assets, security coordination, and cross-functional communication.
- Oversee creative strategy and asset production for the Amazon partnership, including lifestyle imagery and digital/direct-mail materials.
- Develop and administer companywide sales contests, delivering weekly performance analytics and managing prize fulfillment to drive year-over-year sales improvement.
Audience Assistant
OS | LA Productions LLC - NBC/NFL Honors
San Francisco, CA
- 01.2026
- Supported production team during a live televised awards broadcast.
- Managed audience check-in, release forms, seating, and seat-filler coordination.
- Assisted with red carpet audience logistics and crowd flow under live-show conditions.
Production Assistant
Sky Elements LLC - Super Bowl Opening Night Drone Show
San Jose, CA
- 01.2026
- Assisted production team with drone setup, staging, and pre-show positioning.
- Supported technical crew with equipment handling and site readiness.
- Maintained safety awareness and followed direction in a live-event production environment.
Merchandise Coordinator / Case Manager
Save Mart
Modesto, CA
06.2022 - 01.2023
- Created promotional forms outlining pricing, featured items, and campaign timelines to support merchandising initiatives.
- Conducted outreach to employees to assess quarantine status and determine return-to-work timelines, ensuring compliance with company guidelines.
Marketing Intern
Downtown Fresno Partnership
Fresno, CA
08.2019 - 12.2019
- Managed social media channels to promote events and improve audience engagement.
- Updated and maintained the organization’s online events calendar to ensure accurate, up-to-date public information.
Education
Master of Business Administration (MBA) -
California State University, Fresno
12.2021
Bachelor of Science - Business Administration, Marketing
California State University, Fresno
05.2020
Skills
- Professional Skills
- Project prioritization & deadline management
- Multi-channel promotional planning & execution
- Marketing asset development for digital partnerships
- Event logistics & coordination
- Oversight of sweepstakes, sales contests & promotional incentive programs
- Technical Skills
- Adobe Photoshop, Illustrator, InDesign
- Canva
- Workfront
- Sprout Social
- Numerator
- Microsoft Office
- Google Suite
- Social media management
- Digital marketing
- Customer research
Websites
Certification
- Adobe Essential Training - 2021
Languages
English
Native or Bilingual
Timeline
Marketing Specialist
Save Mart
01.2023 - Current
Merchandise Coordinator / Case Manager
Save Mart
06.2022 - 01.2023
Marketing Intern
Downtown Fresno Partnership
08.2019 - 12.2019
Audience Assistant
OS | LA Productions LLC - NBC/NFL Honors
- 01.2026
Production Assistant
Sky Elements LLC - Super Bowl Opening Night Drone Show
- 01.2026
Bachelor of Science - Business Administration, Marketing
California State University, Fresno
Master of Business Administration (MBA) -
California State University, Fresno