Summary
Work History
Education
Skills
Timeline
Generic

Kirti Jyoti

Brampton,CA

Summary

Field Operations Leader with 9+ years of experience delivering national experiential marketing programs for leading CPG, retail, and automotive brands including Loblaws, Shoppers Drug Mart, Toyota, Lexus, and TD. Proven track record of exceeding KPIs, managing multi-city activations, and leading teams of 100+ brand ambassadors.

Expert in driving end-to-end program execution, optimizing field performance, and building strong client relationships. Known for turning around high-risk activations, improving operational efficiency, and delivering measurable business impact.

Work History

Field Manager

Mosaic Sales Solutions
Toronto, Canada
2021 - 2023
  • Handled multiple programs for Loblaws, Shoppers Drug Mart, Dr. Oetker, Batiste, Samsung and many more.
  • Worked on programs all across Canada remotely and on site.
  • Established contracts with external service and product suppliers to support operational and maintenance requirements.
  • Recruited Brand Ambassadors to fit the requirement of the activations to result in a successful event.
  • Established a plan of action to reduce the risk of any potential problems.
  • Generated reports, briefs and learning opportunities to improve future activation plans.
  • Addressed on-site challenges and ensured smooth event operations.
  • Successfully launched a program with just 3 weeks of prep time
  • Managed 2 large client programs simultaneously
  • Exceeded established key performance indicators by 10% to enhance program success.
  • Revived an activation from canceling by finding a solution to an unexpected hurdle

Project Manager

Northern Productions Inc.
Mississauga, Canada
2019 - 2020
  • Managed grassroots events and Canadian International Auto show for Toyota and Lexus.
  • Developed project plans, allocated resources, and led project teams.
  • Spearheaded execution of onsite promotional activities and logistics.
  • Facilitated event XM processes, creating and organizing briefs to ensure target KPIs were met.
  • Enhanced client satisfaction by engaging clients, identifying needs, and developing project-specific campaign programs.
  • Achieved 20% Increase in target KPI attainment for events through strategic placement of ambassadors.
  • Boosted client satisfaction through deployment of product specialists, overseeing resolution of client concerns.
  • Coordinated recruitment processes for Brand Ambassadors, ensuring timely onboarding.
  • Hired and led 100 Brand ambassadors/product specialists across seven different cities, including training.
  • Reviewed systems, identified gaps, and developed strategies to resolve on-site challenges.
  • Reduced project losses by implementing cost saving programs.
  • Achieved 10% reduction in transportation by changing travelling processes.
  • Safeguarded future event success by generating reports and guiding leveraging of opportunities and improvement systems.
  • Partnered with a marketing manager, developing show trend ratio.

Associate Producer (Program Coordinator Contract)

Diamond Integrated Marketing
Toronto, Canada
2019 - 2019
  • Directed full-cycle program activations.
  • Safeguarded program success by driving collaboration with cross-functional teams.
  • Liaised with venue managers and negotiated favourable rates.
  • Cultivated supplier relationships and procured program services/goods as needed.
  • Performed Human Resources functions, including, hiring, and onboarding Field producers.
  • Improved productivity by creating regional team schedules, and training/mentoring brand ambassadors across five regions, ensuring attainment of target KPIs.
  • Administered payroll processes for employees, ensuring accurate and timely compensation.
  • Oversaw information archiving, including, photo documentation, qualitative details, and successful program activations.
  • Ensured efficiency by managing ongoing reporting and updates on program execution.
  • Generated post-event evaluation reports, identifying problem areas, and guiding implementation of strategic improvement programs.
  • Successfully managed and aided 77 total event activation dates across Canadian regions.
  • Successfully led TD banks activations across Canada (TD MySpend App), managing onsite and offsite developments across different provinces, including attending to an urgent situation where I saved an event from collapse six hours before start time.
  • Achieved 10% above set target KPIs.
  • Drove efficiency and productivity by training Team Leads in each city.

Administrator - Contract

Canada Cartage - Accounts
Mississauga, Canada
2015 - 2016
  • Managed sustained revenue generation by preparing and processing vendor invoices.
  • Managed billing data utilizing Windows GP.
  • Ensured efficiency by prioritizing urgent payment batches.
  • Safeguarded repeat business and client satisfaction by speedily resolving concerns regarding invoice payments.
  • Steered efficiency of annual audit functions by reviewing and verifying invoice copies, driving administration and processing of claims.
  • Processed $90K to 200K in accounts payable, processing up to 150 cheques in one week.

Event Team Lead

  • Led marketing and promotions for brand names and product launches.
  • Increased event visibility and propelled sales by engaging clients and providing product information.
  • Safeguarded brand value and increased brand visibility by arranging functional booth spaces.
  • Reviewed customer feedback, generating KPI reports, and utilizing insights to guide strategic decision making.
  • Managed sales inventory at the end of each campaign.
  • Nespresso TIFF 2018, Bell Lounge - TIFF 2017, The Source - Promotional Campaign, Marketing/Experiential Agency environment, SportsChek - Research Surveys, Whole Foods - "Susie's Good Fats", Loblaw National Kick-off Event, PC Optimum Program

Education

Diploma - Business Marketing

Humber Institute of Technology and Advanced Learning

Skills

  • Field Operations
  • Logistical Coordination
  • Project Management
  • Program Coordination
  • Budget Management
  • Sales Reporting
  • Resource Control
  • Brand activation
  • On-Site Coordination
  • Experiential Marketing
  • Team Leadership
  • Training and Mentoring
  • Client engagement
  • Relationship Building
  • Customer Services

Timeline

Event Team Lead

Field Manager

Mosaic Sales Solutions
2021 - 2023

Project Manager

Northern Productions Inc.
2019 - 2020

Associate Producer (Program Coordinator Contract)

Diamond Integrated Marketing
2019 - 2019

Administrator - Contract

Canada Cartage - Accounts
2015 - 2016

Diploma - Business Marketing

Humber Institute of Technology and Advanced Learning

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Kirti Jyoti