Summary
Overview
Work History
Education
Skills
Timeline
Generic

Keira Northrup

Moncton,NB

Summary

Driven, adaptable and ambitious Marketing and E-Commerce Manager with travel and relocation availability. Outstanding marketing experience from a variety of businesses, including small business, corporate, non-profit and municipal government. Key skills include in-person and written communication, ability to adapt in a fast pace work environment, and build lasting relationships with stakeholders.

Overview

5
5
years of professional experience

Work History

Apparel & E-Commerce Development Manager

Toys For Big Boys
04.2020 - Current
  • Led a team of two to three people to reach quarterly goals; supervising training, workshops and team duties to support the buiness.
  • Reviewed and edited all training materials for accuracy and company policy compliance.
  • Monitored the allocation, budget and stocking of inventory approximately averaged at $500,000 in value, while adhering to MSRP and legal requirements.
  • Managed, acquired and maintained relationships with over 10 industry-leading brands and their representation.
  • Developed and designed an online platform using Shopify that increased sales by 35% within three years.


Marketing & Corporate Giving

Toys For Big Boys & Harley-Davidson Of Moncton
04.2020 - Current
  • Created and managed, organic and paid social media campaigns to develop engagement and align with brand regulations from world-class brands, including Harley-Davidson and Honda.
  • Conducted market research to identify new opportunities and target markets, within two provinces.
  • Oversaw preparation of images, videos, emails, and other collateral; for radio, Google, social media, websites and more.
  • Managed the creation, development and re-creation of two dealership websites.
  • Continually maintained and improved company's reputation and positive image in markets served.

Co-op Student, Corporate Relations

J.D. Irving Limited
01.2020 - 05.2020
  • Collaborated with corporate communications to develop featured newsroom stories, surrounding corporate giving stories.
  • Developed letter templates and policy documents for the department.
  • Coordinated all social media activity for the COVID-19 Relief Donation Campaign (valued at $1,000,000) on all J.D. Irving Limited social media channels.
  • Developed and coordinated volunteer sessions for the organization's leadership groups.
  • Attended community outreach events and meetings within the Greater Moncton Area, with non-profit organizations and schools.
  • Assisted with the daily communication related to sponsorships and partnerships.

Co-op Student, Corporate Communication

J.D. Irving Limited
05.2019 - 08.2019
  • Created and contributed to the development and execution of communication plans for social media campaigns and initiatives, including the President's Choice #EatTogether campaign (Brand Control Winner 2019).
  • Developed written content for internal and external audiences for TV display boards, J.D. Irving social media channels and the JDIrving.com online newsroom.
  • Conducted interviews with employees, senior leaders and community members to produce videos with specific key messages and topic for social media.
  • Led numerous social media campaign initiatives with the assistance of photographers/videographers and graphic designers.

Event Coordinator

City Of Moncton
04.2018 - 08.2018
  • Assisted in organizing event logistics and operations of small (250-750 attendees) and large (2,000+ attendees)scale events, specifically legal permits, site plans, vendor agreements and social media coordination.
  • Communicated all event requirements into an operations management system, and maintained files and reports on all events.
  • Created social media content for both Atlantic Nationals and Canada Day events.

Education

Bachelor of Communication - Public Relations - Communication

Mount Royal University
Calgary, AB
08.2020

Skills

  • Resource Coordination
  • Critical Thinking
  • Project Management
  • Product Organization

Timeline

Apparel & E-Commerce Development Manager

Toys For Big Boys
04.2020 - Current

Marketing & Corporate Giving

Toys For Big Boys & Harley-Davidson Of Moncton
04.2020 - Current

Co-op Student, Corporate Relations

J.D. Irving Limited
01.2020 - 05.2020

Co-op Student, Corporate Communication

J.D. Irving Limited
05.2019 - 08.2019

Event Coordinator

City Of Moncton
04.2018 - 08.2018

Bachelor of Communication - Public Relations - Communication

Mount Royal University

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Keira Northrup