Kayla Wiley
Glendale
Summary
Accomplished MARCOM Specialist with expertise in Google Analytics, content development, and social media strategy, driving brand management and community engagement.
Overview
4
4
years of professional experience
1
1
Certification
Work History
MARCOM Specialist
Obsidian Solutions Group
06.2022 - Current
- Utilize multiple social media forums in a strategic manner to increase brand
management and employer recognition (e.g., Instagram, Twitter, Facebook,
TikTok and YouTube: tweets, re-tweets, posts, tags, shares, links).
• Content development, including designing and editing of visual content within
brand guidelines (graphic design and photography skills are a plus.
• Measure and report on the performance of all digital marketing campaigns and
assesses against goals (ROI and KPIs).
• Collaborate with stakeholders on the development of online content.
• Create, follow up, and respond to/with social media interactions and branding.
• Contribute to the development of Press Releases spotlighting significant events.
• Lead activities and agenda for Senior leadership speaking at events.
• Lead and organize all participation in industry Conferences, industry
association as participants and/or sponsors.
• Learn emerging strategies used by GovCon’s to create branding through the use
of social media to build on employers’ portfolio.
• Learn different strategies used to link websites, blogs, and social media to create
branding and promote Obsidian mission.
• Discover effective strategies for community (client and employee) outreach and
engagement using social media and system tools designed for this purpose. - Managed teamwork across departments to achieve project deadlines.
- Conducted research on industry trends to inform strategic planning efforts.
- Coordinated with other departments to ensure efficient workflow processes.
Education
Some College (No Degree) - Digital Marketing
Arizona State University
Tempe, AZSkills
- Digital marketing analysis
- Social media strategy
- Content development
- Brand management
- Audience development
- Event marketing
- Visual content design
- Google Analytics certified
- Project coordination
- Effective communication
Certification
Google Analytics Certification
Timeline
MARCOM Specialist
Obsidian Solutions Group
06.2022 - Current
Some College (No Degree) - Digital Marketing
Arizona State University