Katie Dove
Calgary,Alberta
Summary
Dedicated lifelong learner with a relentless curiosity and passion for absorbing knowledge. I thrive on exploring new ideas and experiences, fostering creativity and innovation in all endeavors. The human mind is incredibly powerful, and language is one of its greatest strengths. I believe that recognizing the semantic interplay of language, and what ignites a response; is key in shaping public opinion.
My aim is to turn heads and capture hearts through the delicate balance of rhetoric and human connection; in relation to social theory and psychological paradigms.
In this time, I am also focusing on personal growth. In my free time, I enjoy scribbling notes in my books with every page I turn, overcoming personal records in the gym, and singing in the car.
Overview
5
5
years of professional experience
Work History
Intern Coordinator, Public Relations and Marketing
SPLICE Software
06.2024 - Current
- Developed and executed an ongoing marketing campaign focused on data-driven decision making to optimize campaign performance.
- Conducted competitive analysis in key verticals and develop competitive solutions.
- Tailored assets and deliverables to meet the specific needs of targeted segments.
- Cultivated and maintained strong relationships with diverse media outlets, effectively editing and pitching articles to enhance brand visibility and engagement.
- Analyzed performance metrics for media relations, and marketing campaigns through CRM to assess the impact of articles, identifying visibility and coverage across various outlets.
- Developed and maintained comprehensive Excel spreadsheets to systematically organize critical data points. Employed data visualization techniques to present key metrics clearly, highlighting essential insights to make informed, strategic decisions.
Administration
AutoCanada
02.2023 - 06.2024
- Monitored sales deals and filed client leads for new and used vehicles.
- Conducted daily data entry in CRM and MS Office Systems to promote organization and efficiency.
- Worked alongside product representatives to boost sales by enhancing product presentation and advertising collateral.
- Conducted warm calls to upkeep client relationships and ensure customer satisfaction, reporting results to customer relations manager.
- Cultivated strong relationships with clients and provide comprehensive, professional service.
Operations Team Leader
Adidas
10.2019 - 11.2022
- Demonstrated leadership and adaptability through the management of 10+ employees using a a goal-oriented and positive reinforcement approach.
- Penetrated new segments through use of strategic marketing initiatives and implement up-selling strategies.
- Measured selling strategies and campaigns through key performance indicators, communicating results with overhead in weekly meetings
- Adopted consultative sales approaches to sell solutions and leave customers knowing they made an honest purchase
- Streamlined product database to maximize efficiency when finding products.
Education
Bachelor of Communication - Public Relations -
Mount Royal University
Calgary, Alberta04.2026
Skills
- MS Office system
- Hubspot
- Adobe Creative Cloud
- Copywriting
- UX/UI design
- Search Engine Optimization (SEO)
- Data analysis
- Information design
- Media relations
Timeline
Intern Coordinator, Public Relations and Marketing
SPLICE Software
06.2024 - Current
Administration
AutoCanada
02.2023 - 06.2024
Operations Team Leader
Adidas
10.2019 - 11.2022
Bachelor of Communication - Public Relations -
Mount Royal University
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