Karine Morin
Sales Manager
Cochrane, Alberta
Profil professionnel
Senior sales professional with a military background and extensive experience growing territories, managing key accounts, and leading strategic sales initiatives across Quebec. Strong in team leadership, market development, performance optimization, and relationship building. Ready to advance into a Regional Sales Manager role to drive larger-scale growth and team success.
Vue d'ensemble
25
25
years of professional experience
6
6
years of post-secondary education
Expérience
Senior Territory Sales Manager
Petcurean
2023.10 - Actuel
- Manages and develops a large territory in Quebec, consistently exceeding sales targets with retailers and major accounts.
- Builds strong relationships with store managers, buyers, and distributors through a consultative and disciplined approach.
- Analyzes market data and in-store performance to recommend the best product assortments and marketing strategies.
- Negotiates shelf space, promotions, and customized programs to optimize brand visibility and growth.
- Trains and supports in-store teams, strengthening product knowledge and customer engagement.
Territory sales Manager
Petcurean
Montreal, Quebec
2023.04 - 2024.10
- Selling and product advising (B2B)
- Territory Management
- Product Technical training in-store
- Organize and plan events and in-store promotions
Business Development for Beverage Equipment
Elnova
Rougemont
2020.03 - 2022.11
- Develop the market for microbrewery, distillery, vineyard, and cider house
- Suggest solutions and prepare quotes for their production equipment needs
- ·Coordinate orders and delivery
Territory Manager
Architecture & Design specification Beaulieu Canada
Acton Vale
2017.01 - 2020.01
- B2B Development to obtain specifications from Architects and Designers for commercial projects
- Territory management (Montérégie, Estrie, Rive-Sud Mtl, Bois-Francs and Mauricie)
- Organize lunch and learn with architects & designers
- Negotiation and quote review for major projects
- Visit retailers to update products portfolio and training
Sales Representative
Columbia Sportswear
Montréal
2010.01 - 2017.01
- Selling and product advising (B2B)
- Territory Management
- Bi-annual presentation for new clothing collection (showroom store presentation)
- Product Technical training in-store
- Organize and plan events and Coop funds
Events, promotions (Marketing)
SkiBromont
Bromont
2009.01 - 2010.01
- Organize and manage events (Nuits Blanches, Demo, Press conference, Golf tournament...)
- Create and organize mountain promotions with the marketing team
- Manage the G.O. team and support operator during events
- Negotiate contracts with various artists and promotional companies
Supervisor - rental/workshop/shop
SkiBromont
Bromont
2002.01 - 2009.01
- Hire, manage and train more than 65 employees during the busy season in 3 different departments
- Management and follow-up of customer complaints
- Buyer (Shop, rental equipment)
- Analysis and creation of Budget by department, inventory management
Member of the Canadian Armed Forces
Canadian army
Sherbrooke
2000.01 - 2007.01
- Armored driver
- Meet the standards of this organization (specialization: armored driver and surveillance system operator)
- Military service in operational area (Bosnia and Herzegovina 2002, Holland 2004)
- Qualification on several radio equipment, surveillance system, light vehicle and tank, firearms, pyrotechnics, topography.
- Allocated to human resources from 2003-2006. (Recruitment Officer)
- Distribute tasks to recruit.
Formation
Canadian Armed Forces - Armored crewman
Canadian army
Sherbrooke / Quebec, Quebec 2000.01 - 2000.08
Professionnal diploma - Design and Clothing Techniques (Fashion Design)
Centre 24 juin
Sherbrooke 1998.09 - 1999.12
high school -
Massey-Vanier High School
Cowansville, Quebec 1992.09 - 1996.06
Compétences
-
Ability to establish and maintain business
-
Results-oriented
-
Skilled at motivating and supporting team members
-
Strong personal discipline and accountability
-
Strong foundation in sales
-
Time and priority management
-
Great sense of structure and responsibility
-
Ability to work under pressure
-
Computer skills
-
Microsoft Office (excel, CRM, power point)
Langues
Français
Langue maternelle
Anglais
Avancé (C1)
Chronologie
Senior Territory Sales Manager
Petcurean
2023.10 - Actuel
Territory sales Manager
Petcurean
2023.04 - 2024.10
Business Development for Beverage Equipment
Elnova
2020.03 - 2022.11
Territory Manager
Architecture & Design specification Beaulieu Canada
2017.01 - 2020.01
Sales Representative
Columbia Sportswear
2010.01 - 2017.01
Events, promotions (Marketing)
SkiBromont
2009.01 - 2010.01
Supervisor - rental/workshop/shop
SkiBromont
2002.01 - 2009.01
Member of the Canadian Armed Forces
Canadian army
2000.01 - 2007.01
Canadian Armed Forces - Armored crewman
Canadian army
2000.01 - 2000.08
Professionnal diploma - Design and Clothing Techniques (Fashion Design)
Centre 24 juin
1998.09 - 1999.12
high school -
Massey-Vanier High School
1992.09 - 1996.06