Karen Arcaro
Ridgeway
Summary
Results-driven Key Account Sales Manager with proven experience managing large portfolios and maintaining long-term client relationships. Possess strong skills in strategic planning, forecasting, and negotiation, resulting in consistently improved account profitability. Known for creating impactful sales strategies that increase revenue growth and market share within competitive industries.
Overview
13
13
years of professional experience
2
2
years of post-secondary education
Work History
Key Account Sales Manager
Bayview Flowers
Jordan Station
11.2024 - Current
- Negotiated contracts and agreements with major clients to secure business partnerships.
- Managed key accounts to ensure customer satisfaction and retention.
- Developed and maintained relationships with key accounts to ensure customer satisfaction.
- Cultivated relationships with clients to identify and address their unique needs.
- Negotiated pricing terms with customers while maintaining profitable margins.
- Collaborated with sales teams to create effective marketing strategies.
- Participated in strategic planning initiatives related to growth of key account base.
- Coordinated logistics teams to ensure timely product delivery, enhancing customer satisfaction.
Territory Sales Manager
Diamond Estates Wines & Spirits
03.2023 - 02.2024
- Responsible for meeting and exceeding service expectations while promoting product, achieving volume targets, market share, brand equity and growing brand distribution within territory.
- Sustained and developed new business by establishing credible, long-term relationships with on-premise accounts.
- Maintain and solicit new business by building credible and longterm relationships through on-premise accounts.
- Developed relationships with key accounts to enhance customer loyalty.
- Created and managed relationships with key customers in the region.
- Conducted market analysis to identify emerging trends and opportunities.
- Developed and maintained relationships with key customers in the region to drive customer loyalty.
Manager, Direct to Consumer
Diamond Estates Wines & Spirits
02.2022 - 03.2023
- Established and activated multi-channel c-comm strategy across digital and web platforms for 4 wineries.
- Developed new wine club and executed communication strategy for new members while fostering loyalty among existing members.
- Created monthly social plans and e-offers that increased sales engagement.
- Set-up and activation of multi-channel c-comm including digital and web for 4 wineries.
Manager, Retail Operations & Winery Marketing
Diamond Estates Wines & Spirits
04.2021 - 02.2022
- Oversaw daily operations to ensure smooth workflow and customer satisfaction.
- Liaised with store manager to set up visually appealing layout.
- Designed store merchandise layout to enhance visual appeal and engage customers.
- Reviewed store sales numbers, operational expenses and inventory losses.
- Analyzed operational expenses and cost of inventory.
- Supported human resources by responding to candidates and prescreening, interviewing and hiring team members.
- Assessed store sales, operational expenses, and inventory losses to identify areas for improvement.
Territory Manager - Sales and Service
Diamond Estates Wines & Spirits
06.2017 - 04.2021
- Responsible for meeting and exceeding service expectations while promoting product, achieving volume targets, market share, brand equity and growing brand distribution within territory.
- Responsible for meeting and exceeding service expectations while promoting product, achieving volume targets, market share, brand equity and grow brand distribution within territory.
- Developed and implemented territory sales strategies for wine and spirits distribution.
- Developed relationships with key accounts to enhance customer loyalty.
- Created and managed relationships with key customers in the region.
- Analyzed sales performance weekly and monthly against targets to inform strategic decisions.
- Prepared weekly and monthly reports on sales performance against targets.
Supervisor, Retail Store
Diamond Estates Wines & Spirits
05.2013 - 06.2017
- Provided consistent and outstanding hospitality for all visitors by providing a friendly, memorable, and informative visitor experience.
- Facilitated sales of wine and memberships to enhance customer experience.
- Operated POS system to ensure accurate transaction processing.
- Motivated team to conduct engaging tastings and winery tours, boosting visitor satisfaction.
- Provided support to store manager in daily activities and communication.
- Performed store open and closing procedures, bank reconciliation and deposits.
- Led the inventory process with monthly counts, reconciliation, daily/weekly/month inventory processes.
- Assisted with onsite and offsite events.
Education
Wine & Viticulture Technician -
Niagara College
Niagara-on-the-Lake, ON 04.2015 - 01.2017
Skills
- Account management
- Sales strategy development
- Client retention
- Sales relationship building
- Digital sales tactics
- Market analysis
- Business operations
- Operations budgets
- Retail operations management
- Product assortment planning
Leadership Experience
- Coached and motivated team members while driving sales and delivering exceptional customer service.
- Assigned, prioritized and delegated tasks and responsibility to departmental employees.
- Hired, trained and coached a team of up to 15 employees.
Timeline
Key Account Sales Manager
Bayview Flowers
11.2024 - Current
Territory Sales Manager
Diamond Estates Wines & Spirits
03.2023 - 02.2024
Manager, Direct to Consumer
Diamond Estates Wines & Spirits
02.2022 - 03.2023
Manager, Retail Operations & Winery Marketing
Diamond Estates Wines & Spirits
04.2021 - 02.2022
Territory Manager - Sales and Service
Diamond Estates Wines & Spirits
06.2017 - 04.2021
Wine & Viticulture Technician -
Niagara College
04.2015 - 01.2017
Supervisor, Retail Store
Diamond Estates Wines & Spirits
05.2013 - 06.2017