Faïçal KHABBA
Coquitlam,BC
Summary
Experienced with strategic account management, fostering long-term client relationships, and driving sales growth. Utilizes negotiation and communication skills to create mutually beneficial agreements and enhance client satisfaction. Knowledge of market trends and customer needs, ensuring alignment with business objectives and sustained success.
Overview
10
10
years of professional experience
Work History
Key Account Sales Manager
Lesieur-Cristal
08.2019 - 09.2025
- Developed and implemented strategic account plans to drive revenue growth and enhance client relationships.
- Managed cross-functional teams to deliver tailored solutions for key accounts, ensuring alignment with client objectives.
- Analyzed market trends and customer needs to identify new business opportunities within assigned accounts.
- Negotiated contracts and pricing agreements, ensuring competitive positioning while maintaining profitability.
Brand Manager
COPAG | JAOUDA
10.2017 - 07.2019
- Developed and executed brand strategies to enhance market presence and consumer engagement.
- Led cross-functional teams to align marketing initiatives with business objectives.
- Analyzed market trends and consumer insights to inform product development and positioning.
- Managed budget allocations for brand campaigns, ensuring optimal resource utilization.
- Conducted competitive analysis to identify opportunities for differentiation in target markets.
Sales Executive Manager
Jaouda/COPAG
03.2016 - 09.2017
- Analyzed market trends to identify new opportunities and drive revenue growth.
- Led sales team to exceed quarterly targets through strategic planning and execution.
- Developed training programs to enhance team performance and product knowledge.
- Cultivated relationships with key clients, resulting in improved customer retention rates.
Education
Masters in International Economics - Business
WES Equivalency: Ecole Nationale De Commerce Et De Gestion
Morocco07-2012
Skills
- Relationship management
- Performance tracking
- Data interpretation
- Sales pipeline management
- Client segmentation
- Client relationship building
- Data-driven decision making
- Key account management
- Customer rapport
- Sales tactics
- Account management
- Business development
Accomplishments
- Resolved products issues through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised teams of 6+ staff members.
- Collaborated with Marketing teams in the development of products such as : GREC Muesli, Poire (Greek Yogurt ), ELKEF (Laundry detergent), and TAOUS (Hand soap).
- Over 90M dollars in annual turnover last year, with a CAGR YoY over 4pts (l5y).
Languages
English
Professional Working
French
Native or Bilingual
Arabic
Native or Bilingual
Timeline
Key Account Sales Manager
Lesieur-Cristal
08.2019 - 09.2025
Brand Manager
COPAG | JAOUDA
10.2017 - 07.2019
Sales Executive Manager
Jaouda/COPAG
03.2016 - 09.2017
Masters in International Economics - Business
WES Equivalency: Ecole Nationale De Commerce Et De Gestion