Vandana Kapoor
Calgary,AB
Summary
An energetic and dedicated team leader. I pride myself on my accuracy, professionalism, and ability to meet deadlines. I would love a stimulating position to apply my skills and expertise across different areas. My strength is the ability to take responsibility, Work completion before the deadlines. Positive ‘can do’ attitude, self-motivated, self-directed, and eager to make improvements in a controlled manner.
Earned respect and award from 2 multi-national companies
Overview
6
6
years of professional experience
1
1
Certification
Work History
Graphic Designer
Jassal Signs Calgary
09.2023 - Current
- Developed creative design for print materials, brochures, banners and signs.
- Developed graphics and visual content for social media campaigns.
- Enhanced brand consistency by creating visually appealing marketing materials and graphics.
- Developed custom logos and graphics for use in web and print materials, enhancing visual communication across various mediums.
- Promptly responded to inquiries and requests from prospective customers.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
Digital Marketing Manager
BIG-BEN Industries
09.2021 - 07.2023
- Perform campaigns on ecommerce plateforms such as amazon , social media platform and google analtics.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Monitor metrics on google analytics & platform campaigns for content optimization insights
- Developed and executed A/B testing strategies to optimize campaign performance.
- Increased customer engagement through social media.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Optimized email campaigns to increase open and click-through rates.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
E-Commerce Manager
URY Industries
03.2020 - 08.2021
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Production plan to maintain inventory and sale strategies to sell inventory online
- Produce reports to analyze the performance of all online marketing campaigns and promotions (via. reports, analytics, surveys, tools, etc.)
- Implemented effective search engine optimization techniques to increase organic site traffic and improve keyword rankings.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Digital Marketing Specialist
Neva Garments PVT LTD
04.2019 - 03.2020
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Implemented new strategies to improve click-through rates and conversion.
- Enhanced user experience on the company website through strategic design updates and content improvements.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
Digital Marketing Executive
B Sabharwal Textiles
09.2017 - 03.2019
- Boosted sales revenue through the implementation of conversion rate optimization tactics on e-commerce platforms.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Promptly responded to inquiries and requests from prospective customers.
- Utilized Google AdWords and Facebook Ads Manager to create targeted paid advertising campaigns that drove traffic and conversions on the website.
Education
Bachelor of Science - B.sc. Computer Science
Punjab University Chandigarh
India05.2017
Skills
- Brand Development
- Graphic Designer
- Social Media Marketing
- Customer Service / Complaint handling
- Sales Strategies
- Google ads marketing
Languages
English
Full Professional
Hindi
Native or Bilingual
Certification
Google ads measurement
Google ads Search Professional
Google ads Display Professional
Timeline
Graphic Designer
Jassal Signs Calgary
09.2023 - Current
Digital Marketing Manager
BIG-BEN Industries
09.2021 - 07.2023
E-Commerce Manager
URY Industries
03.2020 - 08.2021
Digital Marketing Specialist
Neva Garments PVT LTD
04.2019 - 03.2020
Digital Marketing Executive
B Sabharwal Textiles
09.2017 - 03.2019
Bachelor of Science - B.sc. Computer Science
Punjab University Chandigarh
Google ads measurement
Google ads Search Professional
Google ads Display Professional
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