JUNTONG LIAO
Los Angeles
Summary
USC Arts student specializing in creative marketing, social media campaigns, and branded content production. Generated 35M+ views through strategic short-form storytelling and brings a strong interest in entertainment marketing and audience engagement.
Overview
3
3
years of professional experience
Work History
Creative Content Strategist & UGC Creator
Los Angeles
01.2023 - Current
- Partnered with beauty, lifestyle and tech (Aelfric Eden, OHT NYC, Composio, Ditto AI), generating 35M+ organic views across Instagram and TikTok
- Led brand negotiations, managed deliverables, and produced short-form marketing assets optimized for platform performance
- Analyzed engagement metrics and audience retention to refine campaign strategies
- Developed trend-responsive content aligned with Gen Z audience behaviors
Film Festival Director
Orange County Film Festival
01.2023 - 01.2024
- Managed comprehensive creative direction and execution for 2024 festival, ensuring cohesive red carpet stage design and brand representation.
- Produced official nomination video and managed cross-functional collaboration with venue partners
- Coordinated event logistics, scheduling, and creative asset deployment
- Fundraised and worked directly with founder to expand festival visibility
Art Department Production Assistant
King Studio (Zach King Team)
01.2023
- Assisted production design and set execution for branded campaigns (Amazon Prime, Lunchables, BJ’s)
- Supported commercial content with large-scale digital reach (100M+ audience network)
- Coordinated props and visual elements for social-first storytelling campaigns
Director & Editor – Armstrong Logistics Commercial
Armstrong Logistics
01.2023
- Directed and edited corporate commercial screened at NASDAQ Global BTOC IPO showcase
- Collaborated with executive leadership to align messaging with investor audience
- Managed full production lifecycle from concept to final delivery
Editing Instructor
FilmEd Academy of the Arts
01.2023
- Taught Adobe Premiere editing to high school students in intensive summer program
- Mentored students in storytelling, scripting, and post-production workflows
Education
Bachelor of Arts - Arts, Minor in AI Applications
University of Southern California – Roski School of Art & Design
Los Angeles, CA05.2027
Skills
- Creative Direction
- Social media campaign strategy
- Influencer research & evaluation
- Campaign performance analysis
- Creative brief development
- Script coverage & writing
- Adobe Premiere Pro
- Microsoft Office
- Google Suite
- CapCut
Languages
Fluent in English & Mandarin
Timeline
Creative Content Strategist & UGC Creator
01.2023 - Current
Film Festival Director
Orange County Film Festival
01.2023 - 01.2024
Art Department Production Assistant
King Studio (Zach King Team)
01.2023
Director & Editor – Armstrong Logistics Commercial
Armstrong Logistics
01.2023
Editing Instructor
FilmEd Academy of the Arts
01.2023
Bachelor of Arts - Arts, Minor in AI Applications
University of Southern California – Roski School of Art & Design
Awards
- Filmmaker of the Year – Orange County Film Festival (2023)
- Best Editing (Winner) – Orange County Film Festival (2023)