Rebecca Requena
Fremont
Summary
Dynamic content creator with 6+ years of experience and a proven track record at creating high-quality content for brands, excelling in SEO techniques, exceptional interpersonal communication, and enhancing brand visibility and engagement. Expert in strategic and AUTHENTIC content creation and deadline management, achieving significant audience growth and client satisfaction. Skilled in transforming concepts into high-impact visuals and narratives.
Overview
7
7
years of professional experience
Work History
Content Creator + Creative Strategist
Rebecca Requena LLC
08.2022 - Current
- Experience creating organic content on multiple social platforms
- Experience creating paid ads/creatives
- Created content for websites and online publications.
- Built, established and maintained relationships with brands and businesses
- Consulted with teams to shape stories, strategies and and curate strategic, creative, high-quality content
- Develop original content concepts through social listening, and independent sources
- Utilized digital publishing platforms to prepare and schedule content for brands
- Developing content strategy through brand and competitor research
- Identified target audiences to analyze characteristics, behavior and media habits.
- Produced original, creative content for promotional advertisements and marketing materials.
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Analyzed conversion and bounce rates to measure success of content.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
- Generated stories to reflect current trends and news to pull audience into website.
- Created content with SEO keywords drawn from Google Analytics.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Managed competing deadlines with efficiency.
Creative Performance Strategist
The Ridge Wallet
10.2023 - 06.2024
- Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
- Provided actionable insights based on data-driven analysis, enabling informed decision-making across all levels of the organization.
- Implemented innovative solutions for optimizing processes, resulting in increased efficiency and reduced costs.
- Engaged in continuous process improvement efforts that led to more efficient workflows saving both time and resources.
- Spearheaded the development of strategic plans, ensuring alignment between short-term tactics and long-term goals.
- Developed comprehensive strategies by analyzing market trends and consumer behavior to drive business growth.
- Led brainstorming sessions, fostering a culture of innovation and creative problem-solving within the organization.
- Analyzed competitor strategies to stay ahead of industry trends and adjust company tactics accordingly.
- Established metrics and KPIs to measure performance and guide strategic decision-making.
Barista
Philz Coffee
08.2020 - 04.2021
- Memorized recipes for specialty coffee beverages and seasonal offerings.
- Controlled line and crowd with quick, efficient service.
- Pleasantly interacted with customers during hectic periods to promote fun, positive environment.
- Made and served brand-specific café beverages with focus on speed, quality and consistency.
- Learned every menu item's preparation and numerous off-label drinks to meet customer needs.
- Elevated customer loyalty by using strong communication abilities to resolve customer problems.
- Listened carefully to customer requests and created personalized, delicious beverages, which improved sales.
- Recommended products based on solid understanding of individual customer needs and preferences.
Closed Captioning Transcriptionist
Captel Captioning Services
01.2020 - 04.2020
- Generated error-free transcripts with skilled capturing and proofreading LIVE (on phone)
- Took verbatim notes of testimony in administrative proceedings using stenotype or voice writing.
- Applied audio quality control techniques to provide accurate transcripts from low quality audio.
- Developed and implemented strategies to improve transcription efficiency.
- Used headsets and transcribing software to take dictation of medical documents.
- Verified accuracy of transcribed material prior to finalization.
- Followed specific guidelines and style rules to meet clients' requirements and maintain consistency.
Crew Member Team Leader
Chick Fil A
07.2017 - 12.2019
- Completed milkshakes and ice cream desserts for customers.
- Wiped counters and sanitized equipment to maintain clean food prep and dining areas.
- Provided support to crew members, facilitating quick food preparation and delivery.
- Reduced customer wait times by quickly operating customer window and sales register.
- Collaborated with team members to quickly fill large orders and serve large parties.
- Readied customers' take-out orders in secure bags with appropriate amounts of condiments, silverware and napkins.
- Followed food safety procedures outlined in company policies and health and sanitation regulations to prevent food borne illness.
- Resolved challenging customer complaints to full satisfaction by promoting brand loyalty and maximizing repeat business.
- Promptly resolved customer complaints, escalating major issues to supervisor.
Education
No Degree - Sign Language Interpretation
California State University - Northridge
Northridge, CASkills
- Script Reading
- Promotional Video Development
- Deadline Management
- Script Development
- SEO Techniques
- Creative Direction
- Develop Advertising Campaigns
- Copywriting, Editing and Review
- Excellent Interpersonal Communication
- Concept Development
- Unique Content Creation
Timeline
Creative Performance Strategist
The Ridge Wallet
10.2023 - 06.2024
Content Creator + Creative Strategist
Rebecca Requena LLC
08.2022 - Current
Barista
Philz Coffee
08.2020 - 04.2021
Closed Captioning Transcriptionist
Captel Captioning Services
01.2020 - 04.2020
Crew Member Team Leader
Chick Fil A
07.2017 - 12.2019
No Degree - Sign Language Interpretation
California State University - Northridge
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