JULIE SAARINEN
Quinte West,ON
Summary
Accomplished Regional Sales Manager with 19+ years experience in the consumer goods industry. Known for being a team member and coordinating teams effectively to meet sales objectives. Versed in territory development, lead generation and taking on tough territories in challenging markets and achieving dramatic results.
Overview
33
33
years of professional experience
Work History
Regional Sales Manager
Pacific Specialty Brands
04.2022 - Current
- Expanded market share within the Ontario, Quebec and Atlantic region by identifying growth opportunities and securing new business, support and flooring with all of our brands
- Achieved regional sales objectives, developed successful strategies, and servicing accounts to strengthen business relationships.
- Developed and managed budgets to confirm proper use of resources and maximize profitability.
- Conducted product demonstrations and trainings to buyers, designers, builders and sales associates.
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
- Cultivated strong partnerships with retailers, builders, designers and sales associates to increase product visibility and drive sales volume.
- Executed successful promotional events and trade shows.
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Senior Product Trainer
BSH Home Appliances Ltd.
08.2020 - 03.2022
- Execution of curriculum development process and implementation across the training team, design materials and resources relating to the measurable business strategic needs
- Contribute to online learning assets and tools
- Work with field Sales to determine content affectivity and regional training needs
- Manage and mentor new & existing Regional Product Sales Trainers
- Coach and develop team members in building the right instructional design training solutions based upon the needs and requirements of each individual group while leveraging the BSH showrooms
- Assist with the planning and implementation of annual budgets specific to the training team
- Assist with the coordination, development of BSH products & programs and launches as required
- Build & maintain relationships with peers & other corporate departments related to content development and implementation.
National Business Development Manager, Monogram
M C Commercial Inc. (Mabe), GE APPLIANCES
01.2019 - 02.2020
- Develop go-to market strategy, with both sales and product, negotiating execution plan
- Coordinate launch of new products, support transitions, inventory supply and EOL
- Set sales targets and execution plans
- Visit key customers for planning, presentation and negotiation nationally
- Take part in planning and execution of Marketing programs, initiatives including PR, advertising and events
- Develop sales, training and promotional programs
- Maximize flooring/marketing placements/promotion of key products
- Liaison between internal stakeholders and representing Monogram with customers where required.
Senior Account Manager, Independent Retail
M C Commercial Inc. (Mabe), GE APPLIANCES
07.2012 - 12.2018
- Successfully manage all facets of Independent accounts
- Responsible for top line sales, profitability and cross functional leadership of all account related functions representing all GE brands including Haier, Moffat, GE, GE Profile, GE Café and Monogram
- Responsible for strategic planning, implementing sales, training, mentoring, merchandising and retail management
- Establish relationships with principals, buyers, sales associates and customer service teams
- Meeting and exceeding sales goals, Closing Skills, Territory Management, Prospecting Skills, Negotiation, Product Knowledge, Presentation Skills, Client Relationships
- Presidents Club Winner 2016
- Presidents Club Winner 2018.
National Business Development Manager, Water Heater Products
M C Commercial Inc. (Mabe), GE APPLIANCES
09.2010 - 06.2012
- Train, support and work with internal and external sales team for both retail and builder accounts
- Work with provincial utilities and federal agencies to implement new programs to support product
- Acquire new business, opening new channels and opportunities
- Manage and maintain budget for sales and forecast for inventory volumes
- Support and sustain existing retail and wholesale accounts nationally, working with buyers and key decision makers
- Develop and implement training programs for sales team and sales associates.
Area Sales Manager, Commercial Sales – GE Appliances (GTA)
M C Commercial Inc. (Mabe), GE APPLIANCES
12.2007 - 08.2010
- Manage and maintain builder, dealer and general contractor accounts
- Acquire new accounts and develop programs with builders and distributors for multi-residential and low rise
- Stay up to date with new products introduced and keep up to date with the competition and products offered in the marketplace
- Manage builder relationships representing Mabe Canada Inc
- At various builder related meetings/functions to network and promote GE Appliances and other services offered.
Account Manager – Builder Sales
DIRECT ENERGY ESSENTIAL HOME SERVICES
06.2005 - 11.2007
- Manage builder relationships promoting the Direct Energy Rental Portfolio
- Train and promote new products added to the rental portfolio
- Active site visits to existing and new business, problem solving and customer service
- Implement programs to maintain builder loyalty and position the program for future growth
- Meet with HVAC contractors and update on any industry changes and new products
- Manage builder relationships representing Direct Energy at various builder related meetings/functions to network and promote the rental program and other products and services that are offered.
District Administration Clerk
DIRECT ENERGY ESSENTIAL HOME SERVICES
04.1998 - 03.2004
- Sales - HVAC and retail processes from start to finish
- Reconciliation – reconciling bank deposits against sales and field invoices and deposits and payments
- Client server application experience (Clarify, W6, GERS).
Manager and Program Organizer
PLEASURE VALLEY
05.1991 - 05.1998
- Responsible for organizing catering events and activities
- Supervise and train staff in all areas of the park
- Assist in educational programs (e.g
- Rock climbing, rollerblading, cross country skiing) for elementary and secondary school children.
Education
Emotional Intelligence -
Degroote University
Accounting I -
Durham College
Oshawa, Ontario05.2002
Bachelor of Arts - Sociology and Communications
York University
North York, Ontario08.1997
Skills
Customer Service
Strategic Planning
Sales Leadership
Business development and planning
Training and mentoring
Territory expansion
Contract Negotiations
Partnership Development
References
Available upon request
Timeline
Regional Sales Manager
Pacific Specialty Brands
04.2022 - Current
Senior Product Trainer
BSH Home Appliances Ltd.
08.2020 - 03.2022
National Business Development Manager, Monogram
M C Commercial Inc. (Mabe), GE APPLIANCES
01.2019 - 02.2020
Senior Account Manager, Independent Retail
M C Commercial Inc. (Mabe), GE APPLIANCES
07.2012 - 12.2018
National Business Development Manager, Water Heater Products
M C Commercial Inc. (Mabe), GE APPLIANCES
09.2010 - 06.2012
Area Sales Manager, Commercial Sales – GE Appliances (GTA)
M C Commercial Inc. (Mabe), GE APPLIANCES
12.2007 - 08.2010
Account Manager – Builder Sales
DIRECT ENERGY ESSENTIAL HOME SERVICES
06.2005 - 11.2007
District Administration Clerk
DIRECT ENERGY ESSENTIAL HOME SERVICES
04.1998 - 03.2004
Manager and Program Organizer
PLEASURE VALLEY
05.1991 - 05.1998
Emotional Intelligence -
Degroote University
Accounting I -
Durham College
Bachelor of Arts - Sociology and Communications
York University
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