Julia(Ziqi) Xie
North York,ON
Summary
Results-driven marketing professional with 2+ years of experience across strategic marketing, campaign execution, event coordination, and relationship management. Skilled in leading end-to-end campaigns for startups and established brands, blending creative concepting with performance-driven, user-centric strategies. Proven track record in managing influencer and partner relations, executing large-scale activations, and developing lifecycle messaging (email, SMS, push) that drives measurable engagement. Adept at turning behavioral data and platform analytics into actionable strategies that fuel user acquisition and retention.
Overview
6
6
years of professional experience
1
1
Certification
Work History
User Growth Associate
Snaplii Inc.
Etobicoke, Ontario
10.2024 - 12.2025
- Managed end-to-end influencer campaigns with 200+ creators across Instagram, TikTok, YouTube, Facebook groups, Telegram channels, and and niche blogs for a Fin-tech company; optimized workflows to maximize user acquisition, engagement, and retention through a customer-centric approach.
- Proficient in AI-powered influencer discovery tools (e.g., HypeAuditor, Crowdcore, Headai); skilled at translating campaign objectives into targeted search logic and prompt inputs to efficiently source high-performing creators by niche, audience attributes, and engagement tier.
- Executed 5+ large-scale digital campaigns, including full-cycle planning of key seasonal initiatives (e.g., Black Friday, Back to School), encompassing content production, offer design, audience segmentation, and performance reporting.
- Coordinated 3+ major offline brand activations and numerous micro-events, overseeing material development, user journey mapping, and on-site engagement flow.
- Analyzed influencer performance and user lifecycle metrics (e.g., ROI per influencer, repurchase frequency) , delivering insights to refine targeting, messaging, and budget strategy.
- Led email marketing, SMS, and push notification programs via Twilio, implementing lifecycle-based automation triggered by user behavior to improve retention and boost user LTV.
Digital Marketing Intern
IQIYI.com
Toronto, Ontario
04.2024 - 09.2024
- Edited over 30 videos for popular dramas, ensuring each video met high-quality standards and was delivered on time. Utilized advanced editing software to enhance visual and audio elements, contributing to increased viewer satisfaction and engagement.
- Strategically managed promotional campaigns on TikTok and Rednote. Developed and executed content strategies that significantly boosted user engagement and brand visibility.
- Served as Casting Director for the "Youth With You" program, successfully managing the selection and coordination of over 100 candidates. Facilitated smooth communication between candidates and the production team.
- Served as Intern Leader for 5 major projects, coordinating 30 interns. Responsibilities included task allocation, team coordination, data collection, and detailed reporting to the director.
Marketing Intern
Happy Sunshine Interactive Media (Mango TV)
Changhsha, China
05.2021 - 08.2021
- Managed the social media accounts for the Mango TV network, developing promotional strategies for upcoming programs. Coordinated content schedules, engaged with audiences, and monitored performance metrics to ensure optimal engagement.
- Designed and produced over 200 high-quality posters and authored 40 news stories, covering high-profile programs.
- Conducted in-depth analysis of viewership statistics, trending social media discussions, online follower growth, and focus group surveys to identify rising artists.
- Crafted and executed multi-faceted promotional campaigns for emerging stars, curating their social media presence to maximize impact.
- Developed and implemented strategic responses to negative publicity incidents. Worked closely with stakeholders to resolve conflicts, ensuring the network's reputation remained intact. This included drafting official statements and coordinating with PR teams.
- Successfully promoted 10+ local artists to national celebrity status through meticulously planned and executed marketing campaigns.
Marketing Associate
Juzhou Restaurant Group
Changsha, China
05.2020 - 08.2020
- Managed the digital and social media marketing calendars for Juzhou 1910 and Juzhou 1925 restaurants. Created and scheduled engaging content across multiple platforms, including Rednote and DianPing.
- Collected and analyzed data on food orders, customer preferences, and dining trends. Utilized various data insights to increase customer engagement and sales.
- Leveraged data insights to design and implement successful promotional campaigns. Monitored campaign performance and adjusted strategies to ensure maximum effectiveness.
Education
Master of Management - Business Management
Schulich School of Business
Toronto, ON09-2024
Honors Bachelor of Arts - East Asian Studies
University of Toronto
Toronto, ON04-2023
Skills
- Languages: Fluent in English and Mandarin Chinese
- Proficient in video editing and visual design using tools such as Canva and CapCut
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
- Strong interpersonal skills demonstrated through team leadership and successful client/partner negotiations
- Skilled in multitasking and meeting tight deadlines, with a strong track record of achieving team and project goals
- Experienced in organizing and executing large-scale events, including brand activations, influencer events, and promotional campaigns
Certification
- Fundamentals of Digital Marketing
- Issued on Jul 2024, by Google
- Content Marketing
- Issued on Jul 2024, by Hubspot
Timeline
User Growth Associate
Snaplii Inc.
10.2024 - 12.2025
Digital Marketing Intern
IQIYI.com
04.2024 - 09.2024
Marketing Intern
Happy Sunshine Interactive Media (Mango TV)
05.2021 - 08.2021
Marketing Associate
Juzhou Restaurant Group
05.2020 - 08.2020
Master of Management - Business Management
Schulich School of Business
Honors Bachelor of Arts - East Asian Studies
University of Toronto