Julia Xie

Results-driven marketing professional with 2+ years of experience across strategic marketing, campaign execution, event coordination, and relationship management. Skilled in leading end-to-end campaigns for startups and established brands, blending creative concepting with performance-driven, user-centric strategies. Proven track record in managing influencer and partner relations, executing large-scale activations, and developing lifecycle messaging (email, SMS, push) that drives measurable engagement. Adept at turning behavioral data and platform analytics into actionable strategies that fuel user acquisition and retention.

• Fundamentals of Digital Marketing

- Issued on Jul 2024, by Google

• Content Marketing

- Issued on Jul 2024, by Hubspot

Project Consultant, 04/2024 to 09/2024

ITAGTIP, Toronto, ON

• Conducted a comprehensive analysis of 5 competitors in the location-based services market, focusing on product features, user interface, and pricing strategies.
• Segmented and defined 4 distinct customer groups based on research insights, providing the company ITAGTIP with actionable user personas for targeted marketing strategies.
• Led primary research, interviewing 50+ potential users across 4 target groups to identify user needs and market demands.
• Collaborated with a team of 5 consultants, coordinating research efforts and presenting findings to ITAGTIP's management, demonstrating leadership, teamwork, and effective communication skills.

MBA International Study Tour Project, 04/2024 to 05/2024

Schulich School of Business, Toronto&Santiago&Lima

• Engaged in an intensive international study tour with a focus on sustainability and its integration into global business strategies, gaining practical experience in developing environmentally and socially responsible business solutions.
• Collaborated with local companies to analyze their sustainability challenges and opportunities, applying advanced business analysis techniques to create actionable strategies that align with sustainable development goals (SDGs).
• Applied business analysis techniques, such as market research, financial assessment, and sustainability audits, to create recommendations that support long-term business resilience and sustainability.
• Delivered professional presentations to business leaders, showcasing expertise in aligning sustainability initiatives with business goals, and enhancing skills in strategic communication, data-driven decision-making, and cross-cultural teamwork.

Department Head of Marketing, 09/2019 to 04/2023

Educating Chinese Children-Hope Offered UofT Chapter, Toronto, ON

• Oversaw design and production of materials for the charity and directed the marketing team
• Managed ECCHO's social media accounts and responded to inquiries from online visitors
• Exceeded all user subscription targets by developing engaging content for social media platforms (authored over 50 articles on various initiatives of the charity)
• Organized 10 outreach events in cooperation with university clubs, cultural associations, and community organizations.
• Organized donation drives and successfully negotiated high-profile sponsorship agreements with local businesses