Julia Waring

• In-house and consulting strategic communications leadership during a period of significant industry change and reputational risk.
• Communications advisor to CEO and senior leadership team.
• Collaboratively develop and lead the organization’s integrated corporate communications and marketing strategy.
• Build parent company-wide issues management and crisis response systems.
• Lead earned media strategies that advance Bosa Properties’ reputation as the most trusted real estate developer.
• Lead a high-performing communications team and build cross-functional alignment across marketing, development, HR, and customer care teams.

• Strategic communications and GR guidance for high-profile, complex clients including FIFA, Vancouver General Hospital expansion, and housing industry initiatives.

• Strategic guidance and counsel to UBC on major initiatives across executive communications, issues management, media relations, brand strategy, and strategic communications planning.
• From 2021 to 2023, led UBC’s annual budget process communications for VP Finance and Operations, developing messaging and communications strategy and building alignment with VP Academic, the President’s Office and other stakeholders.
• 8 years as strategic advisor to the UBC Sauder School of Business, creating integrated school-wide communications strategies grounded in UBC Sauder’s refreshed strategic plan, developing foundational messaging for Powerhouse Expansion Project, acting as Associate Director of Communications twice, and protecting and promoting reputation through media relations and issues management and as lead speech writer for the Dean.
• Work with communicators across UBC to develop compelling stories that makes the case for extending SkyTrain to UBC and align with broader UBC campaigns.
• Speechwriting and ghostwriting for four UBC presidents.
• Developed and wrote UBC Impact report for Government Relations, developed content strategy and wrote for a refreshed VPA website and for UBC’s Annual Report, wrote UBC’s Relationship Agreement with Musqueam.

• Overseeing a wide range of initiatives to communicate the President’s vision and UBC’s strategic objectives to internal and external audiences.
• Developed and implemented communications strategies for the President's Office.
• Wrote and edited communications for the President, including speeches, social media content, announcements, op-eds and employee updates.
• Provided onsite support for media interviews and public speaking opportunities.
• Worked with departments and external partners on strategic communications initiatives, media relations and issues management.

Developed, implemented and evaluated an integrated communications plan to increase awareness of Simon Fraser University’s award-winning sustainable community on Burnaby Mountain.

• Developed, implemented, and evaluated communications plans for the municipality to support its role as Host Mountain Resort of the 2010 Olympic and Paralympic Winter Games.
• Led speechwriting and media relations for the Mayor.
• Rapidly and effectively responded to issues and crises working with partners including VANOC, RCMP, Fire Department and provincial and federal government.
• Developed good working relationships with journalists.
• Prepared spokespeople and provided onsite support for media interviews and public speaking opportunities.
• Managed and answered media inquiries and proactively pitched story ideas.