Braden Rosner
Toronto,ON
Summary
Dynamic communications leader with a proven track record of effective and engaging storytelling, specializing in strategic communications and brand positioning. Expert in crisis communications and media relations, I have successfully enhanced client engagement and driven impactful messaging initiatives, resulting in improved brand visibility and alignment with corporate objectives.
Overview
16
16
years of professional experience
Work History
Consultant - Brand Strategy and Communications
Rosner Holdings Inc.
01.2023 - Current
- Collaborated with growth-stage and established companies to refine brand clarity, enhance executive communication, and leverage messaging as a strategic tool for business expansion.
- Designed and implemented executive media training programs for startup founders and tech leaders, resulting in improved earned media coverage and consistent messaging during interviews.
- Developed robust brand strategy frameworks, refreshed market positioning, and produced comprehensive messaging toolkits focused on the cybersecurity, fintech, and digital health sectors.
- Created impactful keynote speeches, opinion editorials, and investor presentations that aligned leadership narratives with business goals and market trends.
- Oversaw crisis communication strategies during critical situations such as data breaches and organizational restructuring to ensure transparency while protecting brand reputation.
- Aligned strategic communications with industry needs by transforming content into actionable growth tools that supported corporate objectives.
Communications Manager
Morningstar Sustainalytics
01.2022 - 01.2024
- Developed and implemented strategic initiatives and processes to enhance client relations operations, including establishing reporting guidelines with key stakeholders for the first time in the company's history.
- Designed and led workshops focused on crafting and storytelling within a complex field, fostering improved team alignment, individual development, and more effective, accessible, and targeted messaging.
- Collaborated with cross-functional teams to drive successful product commercialization and launch efforts.
- Provided subject matter expertise on Sustainalytics' products and services, supporting sales and marketing teams in new business acquisition activities.
- Conducted market research and competitive analysis to identify market trends and opportunities, contributing directly to business development strategies.
- Enhanced branding efforts by overhauling company messaging, refining approaches to sales collateral, and driving improvements in overall client experience initiatives.
Senior PR Advisor
Sid Lee
01.2021 - 01.2022
- Oversaw the public relations and client services team in Toronto, ensuring seamless day-to-day client interactions, recruitment processes, and implementation of growth measurement strategies.
- Spearheaded new business development initiatives, including pitching and generating innovative strategies for branding, digital marketing, and portfolio expansion within one of Canada's leading agencies.
- Secured content partnerships with major media outlets such as The Globe & Mail, BetaKit, and National Post, facilitating industry-wide events and highlighting executive profiles, technological advancements, and valuable investment narratives.
- Directed executive profile building through media training, development of key messaging frameworks, video projects, panel discussions, and contributed articles to enhance visibility and reputation.
- Coordinated proposal preparation, management of new business opportunities, team performance metrics (KPIs), as well as fulfillment of client requests and deliverables.
- Organized strategic campaigns that aligned branding efforts with measurable outcomes to drive consistent portfolio success across a diverse range of clients.
Communications Lead
Revolut
01.2019 - 01.2020
- Contributed to the establishment of frameworks for launching Revolut in North America as part of a high growth fintech expansion.
- Oversaw thought-leadership initiatives and provided media training for executives, ensuring preparedness for press events, keynote speeches, panels, and on-camera appearances.
- Participated in hiring processes for senior roles in Operations and Growth while localizing the product to align with the Canadian market landscape.
- Collaborated closely with UK headquarters to expand the global user base from 4 million to over 12 million users by optimizing customer communications, redesigning drip campaigns, booking speaking engagements at premier fintech conferences in North America, and creating public relations playbooks for teams in Japan, the United States, and Italy.
- Developed strong relationships with national media outlets to manage launch updates, ensure effective crisis communication, and support the successful launch of Revolut Canada's beta product.
- Organized and executed public relations strategies that included booking high-profile speaking engagements while strengthening brand presence across multiple international markets.
Public Relations Manager
VoX International
01.2017 - 01.2019
- Directed public relations initiatives in Canada for six international tourist bureaus, including Hawaii, Florida, multiple Caribbean islands, and Costa Rica.
- Developed and implemented operational procedures for media communications and crisis management, establishing standards and best practices.
- Oversaw daily team operations and ensured regular client updates to maintain alignment with objectives.
- Led a rebranding initiative for VoX International, refining marketing efforts, brand voice, and launching a comprehensive overhaul of the company website.
- Designed and executed marketing campaigns resulting in over 100 million impressions in 2018 for the Hawaii Tourism Authority within the Canadian market.
- Contributed to business development efforts by responding to RFPs and delivering impactful presentations to potential clients.
Production Coordinator
Halfire Entertainment, Alias Grace Miniseries
01.2016 - 01.2017
- Assisted in the production of the CBC/Netflix miniseries
- Alias Grace
- which won the 2018 Canadian Screen Award for Best Miniseries.
- Oversaw the daily progress of filming, contributing to the production of one of the largest Canadian television series in history.
PR and Communications Manager
Financeit
01.2013 - 01.2015
- Oversaw media relations, social media strategies, and brand management for a mobile financing platform catering to small and medium-sized Canadian businesses.
- Created key content for website launches and rebranding initiatives, driving consistency in visual identity and messaging.
- Authored press releases resulting in coverage across major Canadian publications.
- Established and expanded the company's social media presence, enhancing audience engagement and brand visibility.
- Researched and produced articles and columns published in prominent outlets such as the Globe & Mail and Inc Magazine, including CEO bylines.
- Supported organizational growth from 18 staff members to over 100 through strategic communications efforts, contributing to the company’s evolution into a multinational entity.
Marketing and Communications Associate
Kanetix
01.2012 - 01.2013
- Conducted research, creation, and editing of content for Canada's largest insurance comparison platform.
- Collaborated with SEO specialists to develop the Kanetix.ca InfoCenter, enhancing online visibility and user engagement.
- Produced and placed sponsored articles on prominent personal finance blogs and outlets, including AutoBlog and Huffington Post.
- Achieved performance outcomes exceeding Key Performance Indicators, leading to a six-month extension of the contract.
- Enhanced brand presence through effective content strategies aligned with organizational goals.
- Contributed to cross-functional efforts to improve content reach and optimize digital marketing initiatives.
Public Relations Manager
Pilot PMR
01.2011 - 01.2012
- Supported the development and execution of new business strategies and brand positioning.
- Managed budgets effectively, ensuring proper allocation of resources and adherence to financial constraints.
- Facilitated client relations to maintain strong, professional partnerships and deliver tailored solutions.
- Conducted daily media monitoring and prepared comprehensive reports for clients to inform campaign decisions.
- Directed video production initiatives featuring brand ambassadors for a targeted online video series.
- Implemented consistent media relations efforts to support ongoing marketing campaigns and enhance visibility.
Account Executive
Edelman Public Relations
01.2010 - 01.2011
- Contributed to the planning and execution of marketing initiatives for major consumer brands, including Labatt Breweries and Red Bull, within a large consumer marketing team.
- Monitored and analyzed online conversations surrounding announcements and events to provide strategic insights.
- Developed social media strategies and tactics to enhance brand visibility and audience engagement.
- Supported crisis communications efforts while fostering strong relationships with clients and media stakeholders.
- Played an integral role in creating online content and articles for Stella Artois during the Toronto International Film Festival.
- Executed comprehensive public relations activities to support brand campaigns, ensuring successful alignment with client objectives.
Education
Certificate - Communications And Marketing in AI
Humber Institute of Technology And Advanced Learning
Toronto11-2025
Certificate - Stakeholder Management And Government Affairs
George Brown College
Toronto, ON04-2025
Hons. Bachelor of Arts - Media and the Public Interest
The University of Western Ontario
London, ON05-2009
Skills
- Strategic Communications
- Executive Messaging
- Brand Positioning
- Crisis Communications
- Media Relations
- Thought Leadership
- Copywriting
- Content Strategy
- Digital Campaigns
- Speechwriting
- DEI Storytelling
- Multi-Channel Strategy
- Stakeholder Engagement
- Team Leadership
- Event Strategy
- Reputation Management
- Change Communications
- Meltwater
- Notion
- Slack
- Google Workspace
- Microsoft Office
- Adobe Creative Suite
- WordPress
- X
- Mailchimp
- Figma
Tools And Platforms
- Meltwater
- Notion
- Slack
- Google Workspace
- Microsoft Office
- Adobe Creative Suite
- WordPress
- X
- Mailchimp
- Figma
References
References available upon request.
Timeline
Consultant - Brand Strategy and Communications
Rosner Holdings Inc.
01.2023 - Current
Communications Manager
Morningstar Sustainalytics
01.2022 - 01.2024
Senior PR Advisor
Sid Lee
01.2021 - 01.2022
Communications Lead
Revolut
01.2019 - 01.2020
Public Relations Manager
VoX International
01.2017 - 01.2019
Production Coordinator
Halfire Entertainment, Alias Grace Miniseries
01.2016 - 01.2017
PR and Communications Manager
Financeit
01.2013 - 01.2015
Marketing and Communications Associate
Kanetix
01.2012 - 01.2013
Public Relations Manager
Pilot PMR
01.2011 - 01.2012
Account Executive
Edelman Public Relations
01.2010 - 01.2011
Certificate - Communications And Marketing in AI
Humber Institute of Technology And Advanced Learning
Certificate - Stakeholder Management And Government Affairs
George Brown College
Hons. Bachelor of Arts - Media and the Public Interest
The University of Western Ontario