Juan David Cardenas Melendez
Toronto,ON
Summary
Highly-motivated employee with desire to take on new challenges. Successful career in planning, developing and executing events and initiatives to achieve maximum potential. Creative and highly strategic with excellent leadership and client relations abilities. Professional and outgoing with success in building relationships and attracting new clients. Diligent College Student focused on Digital Business Managment and dedication to prompt project completion and continual adaptation. Team-oriented collaborator with reliability and focus on equitable task distribution through group projects and motivation to accomplish mutually held goals.
Overview
5
5
years of professional experience
Work History
Executive Director
360 Creativo
Villavicencio, Meta
02.2023 - Current
- Hired, trained and mentored 4 staff members to maximize productivity.
- Performed risk assessments across multiple areas of operations in order to identify potential issues before they arise.
- Maintained accountability for operational and fiscal integrity, effectively managing designated budget.
- Reviewed and approved annual operating and capital budgets for company.
- Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
- Recruited, trained, mentored, evaluated, coached, and managed staff members to ensure success in achieving their goals.
- Managed the organization's financial resources and operations to maximize efficiency and effectiveness.
- Implemented procedures to create competitive advantage in market.
- Oversaw technological improvements, successfully reducing waste and eliminating business bottlenecks.
Marketing Director
Aircond & Services SAS
Villavicencio, Meta
11.2019 - 12.2023
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
- Supervised creation of marketing materials and collateral.
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Maintained up-to-date knowledge of industry trends and competitive landscape.
- Updated web pages and social media profiles with engaging and current content.
- Established metrics to track ROI on all marketing programs.
Finance Consultant
Hotmart
Villavicencio, Meta
01.2021 - 12.2022
- Formulated and actualized strategic financial plans across client investment portfolios.
- Maintained daily, weekly and monthly research efforts on current market trends.
- Drafted presentations outlining complex topics such as tax implications, debt restructuring and equity financing options.
- Monitored economic indicators in order to assess the impact on clients' businesses.
- Developed monthly, quarterly and annual metrics, analysis, and statistics.
Founder
Kapital Business
Cali, Valle Del Cauca
02.2019 - 10.2019
- Managed day-to-day activities across multiple departments within the organization.
- Identified potential partnerships to expand the reach of the business.
- Approved and negotiated contracts with distributors and suppliers.
- Negotiated contracts with vendors and suppliers for optimal pricing structure.
Education
Diploma in Digital Business Management Co-op - Digital Business Management
Toronto School of Managment
Toronto, ON11-2025
Mechatronic Engineering Bachelor's - Engineering Physics in Mechatronics
Universidad Autonoma De Occidente
Cali, Colombia10-2019
High School Diploma -
Colegio Leon De Greiff
Cali, Colombia09-2012
Some College (No Degree) - Social Media Marketing
CONVERZZO
Medellin, ColombiaSkills
- Contract Management
- Quality Control
- Strategic Planning
- Financial Management
- Marketing
- Relationship Building
- Social Media
- Public Speaking
- Project Management
- Problem Solving
- Proactivity
Languages
Spanish
Native/ Bilingual
English
Full Professional
Timeline
Executive Director
360 Creativo
02.2023 - Current
Finance Consultant
Hotmart
01.2021 - 12.2022
Marketing Director
Aircond & Services SAS
11.2019 - 12.2023
Founder
Kapital Business
02.2019 - 10.2019
Diploma in Digital Business Management Co-op - Digital Business Management
Toronto School of Managment
Mechatronic Engineering Bachelor's - Engineering Physics in Mechatronics
Universidad Autonoma De Occidente
High School Diploma -
Colegio Leon De Greiff
Some College (No Degree) - Social Media Marketing
CONVERZZO
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