JUAN CARLOS MARTINEZ

Santa Ana,CA

Summary

Creative Product Specialist with 7+ years in mobile advertising and interactive design. Specializes in high-performing playable ads and performance-driven creative for leading brands. Combines creative strategy and user-focused design to deliver engaging, conversion-focused experiences from concept through launch. Experienced in client-facing demos, onboarding, and cross-functional collaboration across product, design, and engineering teams.

Overview

years of professional experience

Work History

Interactive Designer / Product Specialist

Craftsman Plus

New York, NY

03.2023 - Current

Partnered with product, design, and engineering to deliver ad solutions aligned with client goals and performance.
Led client demos, onboarding, and ongoing support for Craftsman PLAY, guiding teams in building and optimizing interactive ad experiences.
Designed and optimized dynamic creatives to improve engagement across mobile apps and games, refining interactions based on user behavior and performance data.
Delivered campaigns for major brands including DraftKings, FanDuel, Fanatics, Instagram, Snapchat, and Pokémon GO.

Video Producer / Interactive Designer

Adliven

San Francisco, CA

01.2022 - 02.2023

Partnered with mobile game advertisers like Activision, Zynga, EA, Miniclip, and Netflix Games to shape campaign goals and creative direction.
Designed and produced rich media ads (video and static), collaborating with motion and graphic designers to deliver polished, on-brand assets.
Managed multiple campaigns at once, balancing timelines and prioritizing urgent client needs to keep everything on track.
Optimized creative for mobile to improve performance and drive stronger user engagement, refining assets based on performance insights.

Lead Creative Services Specialist

Kaden AI

San Francisco, CA

06.2020 - 01.2022

Led creative strategy and design for web and mobile projects, delivering high-performing user experiences.
Improved team efficiency by building templates and workflows that increased consistency and reduced production time.
Partnered with product, design, and engineering to keep projects on track.
Introduced and led adoption of 2DKit, training the team and building the foundation for a playable ads function.

Rich Media Designer

AppOnboard Inc.

Santa Monica, CA

06.2018 - 10.2019

Built playable ads for the Google Play Store and iOS App Store using AppOnboard Studio, driving higher engagement through interactive user experiences.
Supported campaigns for mobile game partners including Zynga, Big Fish Games, and Glu Mobile, delivering performance-driven interactive creatives.
Collaborated with engineers and designers to turn concepts into polished experiences.
Managed multiple client projects, balancing tight timelines while maintaining quality.

Education

Bachelor of Arts - Digital Media

Otis College of Art And Design

Los Angeles, CA

05-2018

Skills

Creative Strategy
Performance-driven design
Client-Facing Demos & Onboarding
Cross-Functional Collaboration
Workflow Optimization
Playable Ad Development (2DKit, AppOnboard Studio, CM PLAY)

Project Ownership & Prioritization
Fluent in Spanish
Responsive design
Adobe creative suite
Technical support

Timeline