Jonathan Zhu

Responsible for the development and growth of Influence Marketing's Digital Business Unit.

• Created and launched new digital services, transforming existing offerings with data-driven strategies.
• Organically developed, pitched, and secured new business with Heineken Canada, contributing to 53% growth in the division and 7% overall agency growth.

Lead the Client Account of both Hisense USA and Hisense Canada through Web Digital Transformation project.

• Led digital transformation, build, and migration of client's websites, managing all custom built components and integrations.
• Collaborated with team of 2 designers and 3 developers to ensure seamless functionality and user experience.
• Implemented best practice analytics with a focus on consumer data insights.

• Develop and strategize the overall ECommerce and digital marketing strategy for Ports V North America
• Employment ended early due to line manager resignation and company restructuring, dissolving of North American division

Drove growth to $750,000 USD in sales within 2 years by:

• Develop digital content strategies by collaborating with photographers and content creators for brand-aligned visuals and copy.
• Coordinate marketing calendars with product production schedules.
• Build influencer relationships to boost organic brand awareness.

• Managing ECommerce business, including but not limited to;
• Consulting on ecommerce website redesign, including front end shopping experience and back end management, site SEO, inventory management and checkout
• Develop and execute social media calendar, along with gathering content and relevant copywriting
• Digital marketing strategy, with a focus on email marketing and list management

• Oversaw all back end operations of ECommerce to Retail, reporting directly to Director of Operations and VP of Brand & Retail
• Designed and operated merchandising protocol for all retail locations, ensuring inventory planning between main Shopify-based site with in store POS
• Planning and reporting to Director of Operations and VP of Brand & Retail for digital assets