Raghav Mathur
Summary
Skilled communicator and public figure with significant experience in global brand and storytelling strategy. A known talent for building narratives that connect across demographics, including in the national hockey league with the Calgary Flames. Adept in brand positioning, audience development, and multicultural/ worldwide engagement. Extensive background in media interviews, campaign collaborations, and strategic storytelling across all digital platforms resulting in billions of impressions across all social media and streaming platforms.
Overview
22
22
years of professional experience
Work History
Ambassador
Calgary Flames
Calgary, Canada
01.2023 - Current
- Led the inaugural South Asian Celebration game, collaborating with NHL to promote cultural inclusivity, reaching 19,000+ attendees.
- Is the public spokesperson for the Calgary Flames within the South Asian community of Western Canada
- Developed and executed marketing strategies, leveraging YouTube and NHL.com to engage South Asian audiences and enhance brand visibility.
- Partnered with local organizations to foster diversity in sports, strengthening community ties and cultural representation.
Independent Record Label Manager & Recording Artist
Mathurmatics Records Ltd.
Calgary, Canada
01.2004 - Current
- Founded and managed an independent record label, overseeing A&R, artist development, and global distribution for projects, including Canadian radio hit 'Four Leaf Clover' by Christian Hudson.
- Produced and performed chart-topping singles, including 'Teri Baaton Mein Aisa Uljha Jiya' (500M YouTube views, ~1B streams) and 'Desperado' (50M YouTube views, 40M Spotify streams).
- Negotiated sync licensing deals for film/TV and managed budgets exceeding $500,000, driving revenue growth for artists and label.
- Crafted marketing campaigns tailored to Canadian, British, Middle Eastern, and Indian markets, achieving radio play and global fanbase expansion.
- Managed promotional strategy and brand content creation for innumerable campaigns, involving hip-hop stars Nelly, Kardinal Offishall, Redman and Bollywood superstar Abhishek Bachchan.
Music Branding Consultant
Air Canada
01.2019 - 03.2022
- Researched market trends related to creative techniques used by competitors and reported directly to the vice president of Brand at Air Canada.
- Oversaw production of music on boarding strategy to oversee a sound that now echos throughout the company.
- Conducted competitive analysis of existing brands in the marketplace.
- Managed budget related to music, production, travel, and logistics throughout Canada, as well as legal costs of the entire project.
Creative Consultant
Dreamworks
Los Angeles , California
01.2012 - 06.2014
- Character development and creative consultant for the film “Monkeys of Mumbai”. This role was a direct collaboration with Stephen Schwartz (Wicked) and A R Rahman (Slumdog millionaire).
Education
ENCORE Certificate -
Musicians Institute
Hollywood, California01-1997
Some College (No Degree) - Music Business
Liverpool Institute For The Performing Arts
Liverpool, UKSkills
Advanced NHL acumen
Digital Content Creation & Curation
Social Media & Platform Expertise (TikTok, Instagram, YouTube)
Public Speaking
Stakeholder Relationship Management
Data-Driven Creative Strategy
Global Audience Engagement
Event & Campaign Production
Brand Partnerships & Sponsorship Activation
Fluent Communication in English, French & Hindi
Budget & Project Management
Trend Analysis & Performance Insights
Awards & Nominations
- - 1997: National Songwriters Association of America Award - Award Won
- - 2004: MOBO Award, Best Collaboration - Award Won
- - 2004: Asian Achievers Award - Best Male Artist - Award Won
- - 2005: Urban Music Awards - Best Crossover Act- Award Won
- - 2005: UK Asian Music Awards (2 awards) - Awards Won
- - 2011: Juno Awards - "R&B/Soul recording of the year - Nomination
- - 2012: Canadian Radio Music Awards - Best song (CHR / Hot AC) - Nomination
- - 2012: Canadian Indie Radio Music Awards - Single of the year – Nomination
- - 2013: Western Canadian music awards – Best recording – Nomination
- - 2018: Anokhi Awards - Global empowerment in songwriting - Won
- - 2024: Anokhi Awards - lifetime achievement award - Won
- - 2018: Brit Asia Tv music awards - ICON Award - Won
- - 2025: IIFA Awards, Best Music Production in a film - Nomination
- - 2025: Zee Cine Award, Best Playback Singer - Nomination
- - 2005: Southern Asian Music Award, Best Artist - Award Won
- - 2010: GIMA Award, Best Album - Nomination
- - 2000: MOBO Award, Best Unsigned Artist (for R&B band 11/7) - Nomination
Philanthropy
- 2015- Conceptualized and organized a creative and philanthropic partnership alongside hip-hop superstar, Nelly as well as Bollywood megastar Abhishek Bachchan, using the song “Until The Sun Comes Up” to raise awareness and funds for solar aid. Through this initiative, Shungubweni school was provided solar lights for all their students and staff.
- 2006-2009 - Spokesperson for NSPCC (UK kids helpline)
Timeline
Ambassador
Calgary Flames
01.2023 - Current
Music Branding Consultant
Air Canada
01.2019 - 03.2022
Creative Consultant
Dreamworks
01.2012 - 06.2014
Independent Record Label Manager & Recording Artist
Mathurmatics Records Ltd.
01.2004 - Current
ENCORE Certificate -
Musicians Institute
Some College (No Degree) - Music Business
Liverpool Institute For The Performing Arts