Work Preference
Summary
Overview
Work History
Education
Skills
Certification
Earlier Career Summary
Tools And Platforms
Timeline
Generic
Jim Anderson
Open To Work

Jim Anderson

Carlsbad

Work Preference

Job Search Status

Open to work

Desired Job Title

Director / Head of Analytics & InsightsDirector of Digital Strategy & TransformationDirector of Customer Experience (CX) StrategyHead of Experimentation & OptimizationPrincipal Digital Strategy Consultant

Work Type

Full TimeContract WorkConsultingVolunteer

Location Preference

RemoteHybrid
Location: Carlsbad, CASan Diego, CA
Open to relocation: Yes

Salary Range

$160000/yr - $200000/yr

Important To Me

Company Culture401k matchCareer advancement

Summary

Digital strategist and analytics leader specializing in translating customer behavior data into actionable recommendations that enhance digital journeys and drive conversion growth. Collaborates across product, technology, and marketing teams to operationalize insights, reduce friction, and deliver measurable business outcomes.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Digital Experience Consultant

Self Employed Services
San Diego
03.2026 - Current
  • Advised enterprise organizations on digital strategy, experience intelligence, and revenue optimization, enhancing overall digital initiatives.
  • Partner with product, engineering, and executive leadership teams to translate behavioral insights into prioritized actions that improve conversion, customer experience, and business performance.
  • Led analysis of customer journeys to identify friction points and opportunities, informing improvements in user experience.
  • Developed frameworks linking insights to actionable recommendations, driving measurable outcomes for client initiatives.

Manager, Consulting Services & Partnerships

Quantum Metric
San Diego County
02.2020 - 03.2026
  • Led consulting engagements helping enterprise organizations leverage digital experience intelligence and behavioral analytics to improve customer journeys and business results.
  • Partnered with product, marketing, and engineering teams to translate digital behavior data into prioritized initiatives, enhancing conversion growth and optimizing customer experience.
  • Delivered insights and recommendations to senior stakeholders, facilitating informed decision-making and strategic alignment.
  • Built and led a Partner Academy and certification program to scale consulting capabilities and strengthen the partner ecosystem.
  • Designed structured learning paths and assessments, enabling consistent delivery and adoption of consulting capabilities across teams.
  • Led and mentored an associate consultant program, developing early-career professionals into digital experience and analytics consultants.

Director, Experience Optimization

Certona (SAS Personalization Solutions)
Greater San Diego Area
02.2014 - 02.2020
  • Directed experience optimization team to deliver personalized eCommerce solutions that enhanced user engagement for enterprise digital brands.
  • Led initiatives to improve customer journeys using behavioral insights and personalization strategies, resulting in optimized performance metrics.
  • Partnered with marketing and product leaders to implement data-driven frameworks that improved digital experience outcomes.
  • Developed performance scorecards and reporting frameworks to measure optimization initiatives and guide prioritization.

Service Line Manager, Business & Marketing Insights (Adobe Solutions)

Numeric Analytics
01.2011 - 01.2014
  • Led the development of enterprise marketing analytics programs and Adobe Analytics implementations for global clients.
  • Provided strategic consultation on analytics frameworks, data governance, and performance measurement strategies.
  • Oversaw project planning and budgeting, ensuring timely delivery of technical services.
  • Delivered training sessions as Adobe Certified Trainer,提升 advanced analytics skills among participants.

Education

Master of Business Administration (MBA) - eBusiness

University of Phoenix

Bachelor of Science (BS) - Business Administration

California Polytechnic State University
San Luis Obispo

Skills

  • Digital strategy
  • Journey analysis
  • Friction reduction
  • Conversion optimization
  • Experience intelligence
  • Action frameworks
  • Digital experience intelligence
  • Stakeholder leadership
  • Performance measurement
  • Scorecards
  • Roadmap prioritization
  • Reporting frameworks
  • Adobe Analytics
  • Google Analytics
  • Tealeaf
  • Quantum Metric
  • Training programs
  • Executive communication
  • Program leadership
  • Enablement
  • Certification development

Certification

  • Adobe Certified Expert - Site Catalyst
  • Adobe Certified Expert - Implementation
  • Tealeaf Technical Mastery
  • Quantum Metric University - Engineer
  • Quantum Metric University - Fundamentals

Earlier Career Summary

  • Senior Director, Marketing Analytics & Optimization, Led enterprise digital testing, analytics, and optimization programs, driving performance improvements through experimentation, conversion optimization, and data-driven decision making.
  • Senior Consultant, Retail Analytics, Advised enterprise retail organizations on web analytics strategy and implementation, helping translate digital data into actionable marketing and customer experience improvements.
  • Web Analytics Manager, Led enterprise web analytics strategy and digital optimization initiatives; established a Web Analytics Center of Excellence; implemented analytics and session replay technologies to identify friction across eCommerce customer journeys; delivered KPI reporting and insight reviews to senior leadership.
  • Sr. Web Analyst, eMarketing Analyst, Call Center Manager / Analyst

Tools And Platforms

  • Adobe Analytics
  • Google Analytics
  • Tealeaf
  • Quantum Metric

Timeline

Digital Experience Consultant

Self Employed Services
03.2026 - Current

Manager, Consulting Services & Partnerships

Quantum Metric
02.2020 - 03.2026

Director, Experience Optimization

Certona (SAS Personalization Solutions)
02.2014 - 02.2020

Service Line Manager, Business & Marketing Insights (Adobe Solutions)

Numeric Analytics
01.2011 - 01.2014

Master of Business Administration (MBA) - eBusiness

University of Phoenix

Bachelor of Science (BS) - Business Administration

California Polytechnic State University

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Jim Anderson