Jhonna Ferras
Simcoe
Summary
Dynamic leader with a proven track record at Al's Shoe Factory Outlet, excelling in cross-functional team management and exceptional sales experience. Spearheaded strategies boosting sales and customer satisfaction, leveraging branding and merchandising expertise. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Skilled in advertising and social media marketing, consistently delivering top-notch customer service.
Overview
13
13
years of professional experience
Work History
General Manager
Al's Shoe Factory Outlet
12.2020 - 10.2024
- Handled problematic customers to assist lower-level employees in maintaining excellent customer service.
- Developed and implemented strategies to increase sales and profitability.
- Provided thoughtful guidance to team and formulated policies/procedures to resolve any issues to increase productivity, efficiency and profitability
- Orchestrated seasonal move transitions for merchandising of product from summer to winter with planograms in all departments
- Oversaw and approved merchandising strategies and daily tasks for staff in all departments
- Served as first contact in escalation path to resolve questions between team members, customers and brands
- Assisted in recruiting, hiring and training of team members.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Assisted in purchasing footwear/products by forecasting sales based on customer wants, analyzing sales reports and inventory data to determine purchasing needs
- Proficient in use of B2B and Nuorder
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Collaborated with sales team to identify any lost sales and ran sales meetings to motivate staff to enhance customer service, improve product knowledge and increase sales performance
- Managed all social media accounts creating content and corresponding with customer inquiries
Sales Associate
Al's Shoe Factory Outlet
09.2012 - 12.2020
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Run sales meetings for product knowledge and sales approach for sales team and staff
- Organized shelves and rotate product to maintain store visual appeal, engage customers, and promote specific merchandise.
- Provided exceptional expertise and friendly shopping experiences to retail customers to maintain loyalty
- Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs in-store and online
- Monitored inventory to maintain sufficient supply levels to meet business and customer needs.
Shipping and Receiving Clerk
Al's Shoe Factory Outlet
09.2011 - 09.2012
- Received incoming shipments, compared contents against associated records and transmitted to proper department.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Assisted with merchandise stocking and replenishment in backroom and on sales floor.
- Followed proper procedures for storage organizaiton and inventory control.
Education
Bachelor of Arts - Biology
Wilfrid Laurier University
Waterloo, ON12-2020
Skills
- Exceptional sales experience
- Excel in fast-paced environment
- Advertising and social media marketing
- Branding and merchandising
- Cross-functional team management
- Excellent customer service and support understanding
Timeline
General Manager
Al's Shoe Factory Outlet
12.2020 - 10.2024
Sales Associate
Al's Shoe Factory Outlet
09.2012 - 12.2020
Shipping and Receiving Clerk
Al's Shoe Factory Outlet
09.2011 - 09.2012
Bachelor of Arts - Biology
Wilfrid Laurier University
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