Jennifer Hachem

• Worked closely with intellectual property professionals and lawyers to develop internal and external communications in line with the firm's communication and marketing strategy.
• Collaborated with other members of the business development team to put together pitches and proposals, and other communication material related to marketing and business development initiatives.
• Managed the firm's professional ranking, awards, and directory submissions within legal guides, including Chambers, Benchmark Litigation, Who's Who Legal, Lexpert, Best Lawyers, LMG Life Sciences, Managing IP, World Trademark Review, IAM Patent 1000, etc.).
• Developed annual content plans across the firm's practice groups (Trademarks, Copyrights, Litigation, Life Sciences, Technology, AI, etc.)
• Leading public relations efforts for the firm, including managing the firm's accounts and relationships with publications, and preparing periodic summaries of media coverage, readership, and articles published.
• Managing the firm's social presence and growth (from 4k followers to 13k organic followers.)
• Managing the firm website's content—publishing announcements in the 'Insights' and 'Accolades sections of the website, updating information, and providing write-ups for professional bios.
• Managing sponsorship-related deliverables and projects and post-event follow ups.

• Developed bilingual content for IKEA's internal newsletter and other communications channels in line with IKEA's value-focused framework.
• Conducted qualitative and quantitative audience analysis—developed content and design of surveys to measure employee motivation and identify areas of improvement for the way we communicate within the organization. (Employee survey response rate 95%).
• Developed communication strategies based on analysis result and built action plans to improve employee engagement and internal communication.

Account Manager | Ogilvy Health

• Executed campaigns related to the healthcare and psychiatry sectors across print and digital channels.
• Stayed abreast of regulations that govern the pharmaceutical marketing space and impact the client’s medical/legal/regulatory review process.
• Liaised with external partners to develop advertising directed to healthcare professionals, including obtaining approvals from the Pharmaceutical Advertising Advisory Board (PAAB) to ensure that healthcare product advertising meets the regulatory, scientific, therapeutic, and ethical standards outlined in the Code of Advertising Acceptance.

Account Executive | IBM account

• Developed digital marketing plans and campaigns for the IBM brand and reported metrics to the IBM team.
• Demonstrated ability in using campaign data to drive business outcomes.
• Liaised with creative teams to develop marketing deliverables for brands Destination Canada, IBM, and Heart and Stroke.
• Along with the team, managed IBM's brand stewardship and communication in Canada across healthcare, government and security sectors.

• Defined, activated, and optimized integrated campaigns that are aligned with Vodafone's strategy and Marketing’s objectives.
• Ensured product launches are woven into integrated campaigns, particularly pre- and post-launch amplification
• Developed deep understanding of Vodafone's target audiences, their motivations, and perceptions ensuring messaging and creative assets are optimized to best communicate customer needs.
• Supervised Vodafone Marketing activities, sponsorship and events, and liaised with creative teams to develop brand positioning.
• Defined KPI objectives and benchmarks against campaign measuring systems to improve brand positioning and presence.

• Built coordinated marketing programs for our clients that are measured against defined key business outcomes and successfully move audiences throughout the audience's journey.
• Executed marketing campaigns and events, including the launch of the World Innovation Summit for Health (WISH) 2015.
• Managed advertising campaigns for organization Qatar Foundation across the brand's core pillars of Education, Art, Science and Research, and Community
• Development, in collaboration with universities such as Georgetown and Weill Cornell in Qatar.

• Acquired thorough knowledge of clients' business to anticipate marketing and advertising challenges and opportunities.
• Gained strong understanding of the client accounts and brands, ensuring the creative team produces high quality work that’s on strategy. Clients included the University of Calgary, ExxonMobil, Katara Cultural Association, National Human Rights Committee, and Eshailsat Satellite.
• Presented a pitch for University of Calgary to opt for a groundbreaking concept for a student recruiting campaign and to invest in a 700k media buy.
• Developed pitch document for the account Katara Cultural Village in line with Qatar National vision 2030, landed the account, and single handedly managed all campaigns and projects while being based in the client's office.