Jennifer Anderson

• Social Media Management: Take full control of clients' social media platforms to free up their time, allowing them to focus on creative endeavors. Implement targeted marketing strategies to enhance online presence and engagement.
• Use of web 3 marketing. We put artists' content on the Blockchain.
• Achieved successful client outcomes by identifying and addressing their unique needs and goals.
• Fostered an atmosphere of continuous learning by leading seminars or workshops on relevant topics.
• Developed and implemented strategies to enhance partner relations.
• Client Networking: Elevate the profiles of artists, musicians, and actors to potential clients, buyers, and collectors through proactive networking and strategic partnerships.
• Market Analysis: Provide strategic guidance by analyzing industry trends to advise on effective pricing strategies and market positioning.
• Place artist content on the blockchain. We merge traditional marketing with web 3.

Achievements:

• Successfully increased client visibility and engagement by 300 % through tailored social media campaigns.
• Developed and maintained strong relationships with key industry figures, leading to notable collaborations and opportunities for clients.
• Advised over 30 clients on pricing strategies and market positioning, significantly boosting their revenue and industry standing.
• Provided outstanding service to all individuals, promoting effective, and lasting business relationships.

• Manage a creative consulting agency to develop digital marketing plans and strategies for artists, musicians, and actors
• Mint and place non-fungible tokens (NFTs) in OpenSea, NiftyKit and Hic-et-Nunc to sell digital or physical assets created by the artists, musicians, or artists
• Implement a robust marketing plan and negotiate contracts to attract new clients
• Developed a detailed business plan, defining the technology to mint the NFTs, the marketing strategy, value proposition and business model to obtain $100K in funds to commence operations
• Drafted outlines of contracts specifying the revenue model, revenue sharing mechanism and the role of the client and agency in selling digital and physical assets.
• Led the strategic planning process to define business goals and ensure alignment across all departments.
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.

• Fostered long-term relationships with Bryan Adams, Michael Bublé and Jann Arden to identify strategic partners and promote music albums and world tours
• Planned and executed online initiatives, optimizing campaigns and keyword searches while analyzing and measuring performance to increase revenue from digital businesses
• Collaborated with iTunes, Polydor Records UK, YouTube, Zynga, Songza, Target, Nordstrom, Beringer Wines and GetGlue to define and execute social media strategies for the clients and deliver digital content
• Negotiated artist licensing deals to develop websites and mobile apps, monitor website metrics, and update the YouTube, FB, Twitter, and Instagram channels
• Facilitated product placement and raised funds for tour sponsorship by creating and integrating a brand around the client.

• Forged relationships with iTunes, Rogers Wireless, Telus Mobility and Bell Canada to devise and optimize digital marketing campaigns and maximize online revenues across North America
• Negotiated and onboarded Spotify, Rhapsody and Fairmont Hotel and Resort to create P&L/business strategies and compile digital release schedules to deliver digital products on time
• Developed unique music programs for Fairmont Hotel, Maple Leaf Foods, RBC Dexia, Herbal Essences and Visa to improve brand equity while establishing business opportunities with the Fairmont Global Brand Purchasing Team
• Conceptualized and commissioned txt2win, flyway promotions, meet and greets and ticket give-aways to maximize outreach and acquire new customers
• Liaised with the artists' managers, promoters, and agents to spearhead branding and sponsorships for tours, ring tone programs and unique artist experiences
• Assessed profitability and forecasted budgets to define creative marketing plans, schedule album releases and promote global tours
• Coordinated with the production team to meet distribution timelines while directing packaging, artwork development and selling of digital products
• Established and rolled out weekly artist marketing plans to publicize products on television, radio, and online platforms
• Promoted the artists, albums, and world tours on outdoor, television, online, radio and print advertising platforms to optimize campaign efficiency and ROI
• Collaborated with the artists and managers to schedule interviews for tours and disseminating artist information to international partners to engage patrons
• Deployed innovative methods to acquire customers to online and mobile marketing techniques.