Jason Rushforth
Burlington,Canada
Summary
Dynamic Chief Revenue Officer with a proven track record in scaling revenue organizations from millions to hundreds of millions. Expertise in transforming underperforming businesses, implementing data-driven GTM strategies, and achieving significant ARR growth. Cultivates high-performance sales teams, fostering a culture of accountability that drives sustainable results.
Overview
27
27
years of professional experience
Work History
Chief Revenue Officer (Contract)
DTN LTD.
05.2026 - Current
- Structured three vertical sales organizations under confidential memorandum to enhance operational effectiveness.
- Developed KPI dashboards for monitoring key performance indicators, supporting continuous improvement and creation of new playbooks for future growth.
Chief Revenue Officer
Caseware International
08.2025 - 03.2026
- Led global revenue organization of 100 people, including a channel of 50 third-party distributors across international markets.
- Architected new GTM playbooks and sales processes, establishing a scalable framework for accelerated growth.
- Grew ARR from $290M to $338M (+17%) within 7 months.
- Delivered 140% of bookings and growth.
- Overhauled operational cadence, instrumenting the business around ARR, bookings, pipeline coverage, and forecast rigor.
Chief Revenue Officer
Billtrust
11.2024 - 02.2025
- Responsible for global revenue organization of 125 people spanning Sales, Solutions Consulting, Revenue Operations, and Business Development.
- Achieved 160% of quota with a $250M ARR business.
- Hired 30 quota carrying reps in 45 days.
- Built real-time pipeline KPI dashboards, giving leadership full visibility into coverage, velocity, and conversion.
- Created the 'Golden Cadence' to change frequency and topics discussed on forecast & pipeline calls.
Senior Vice President & General Manager (Americas)
Sugar CRM
01.2020 - 05.2024
- Led all revenue-generating functions for Sugar CRM across North and South America, including Sales, Customer Success, Alliances, Solution Consulting, Sales Enablement, and Operations.
- Grew revenue from $74M to $134M (+81%) over 4 years.
- Improved gross retention from 80% to 89%, reducing churn through enhanced customer success programs.
- Expanded net retention from 97% to 115%, reflecting strong upsell and cross-sell execution.
- Deployed Account-Based Marketing program that tripled pipeline, combining intent data with disciplined outbound execution.
- Expanded reseller partner network to improve margins and accelerate market coverage.
- Acquired Sales-I for product expansion.
- Developed distribution model for South America.
Vice President & General Manager
Infor
08.2015 - 05.2019
- Owned GTM strategy for Infor's Customer Experience business unit-spanning 8+ product categories across 7 industries on a global team.
- Drove on-premise to SaaS migration via an AWS partnership and launched a multi-product Digital Transformation sales strategy.
- Scaled revenue from $37M to $210M (+468%) in under 4 years.
- Rapidly built out the organization-50 hires in 60 days-to support aggressive growth targets.
- Forged OEM partnership with Marketo to close product gaps and accelerate competitive positioning.
- Drove global expansion into new markets, directly accelerating top-line revenue growth.
Vice President & General Manager
Oracle (Eloqua)
07.2012 - 08.2015
- Led strategy and delivery of new industry solutions for Marketing Automation (Eloqua) at Oracle, running the Enterprise Sales Organization across North America for the Oracle Marketing Cloud.
- Played a key role in GTM integration across multiple acquisitions and owned operational P&L for SMS, Display Advertising, and Mobile.
- Drove Eloqua to IPO in August 2012, establishing it as the leading marketing automation platform.
- Integral to Oracle's $871M acquisition of Eloqua (December 2012), forming the foundation of the Oracle Marketing Cloud.
- Supported GTM integration across key acquisitions including Responsys, BlueKai, and Compendium to expand the Oracle Marketing Cloud portfolio.
- Grew revenue from $99M to $750M (+658%) across a global remit spanning Sales, Product Management, Product Marketing, and Solutions Consulting.
President - Front Office
Aptean (Formerly CDC Software)
01.2000 - 07.2012
- Held progressive leadership roles over 12 years, building the front office business through acquisitions, a public offering (2009), and a successful exit to Vista Equity Partners (2012), after which the company rebranded as Aptean.
- Grew front office revenue from $75M to $200M (+167%).
- Verticalized GTM motion across core industries, improving win rates and shortening sales cycles.
- Built and led a 250-person team covering all aspects of the business including sales, product, and operations.
- Executed 10 acquisitions-including Saratoga Systems, Truition, Activplant, and Tradebeam-expanding product capabilities and market reach.
Board Member
Marketbright Inc.
11.2010 - 01.2012
- Advised on GTM strategy; company was acquired by Act-On Software.
Skills
- Global Business Leadership
- Revenue Growth
- Turnaround Management
- Business Development
- Strategic Planning
- Acquisition Integration
- Business Transformation
- Solution Selling
- Team Leadership & Development
- Market Share Expansion
- Expansive Market Coverage
- Go-to-Market Strategies
- Customer Relationships
- Budget Oversight
- Sales Forecasting
- Go-to-market strategy
Timeline
Chief Revenue Officer (Contract)
DTN LTD.
05.2026 - Current
Chief Revenue Officer
Caseware International
08.2025 - 03.2026
Chief Revenue Officer
Billtrust
11.2024 - 02.2025
Senior Vice President & General Manager (Americas)
Sugar CRM
01.2020 - 05.2024
Vice President & General Manager
Infor
08.2015 - 05.2019
Vice President & General Manager
Oracle (Eloqua)
07.2012 - 08.2015
Board Member
Marketbright Inc.
11.2010 - 01.2012
President - Front Office
Aptean (Formerly CDC Software)
01.2000 - 07.2012